LONDON (AFX) - Provexis PLC said it has entered into a long-term collaboration agreement with Unilever PLC to jointly develop a new concentrated format of its patented Fruitflow heart-health technology for application in Unilever's food product portfolio.

Financial details of the deal were not disclosed.

The partners plan to enter into a global licence arrangement for the technology.

Fruitflow is a patented natural extract from tomato which Provexis said has been shown in human trials to reduce the propensity for aberrant blood clotting that is typically associated with cardiovascular disease and which can lead to heart attack or stroke.

In 2005 the market for heart benefit foods was worth 4 bln usd globally, Provexis added.

Considering the growth potential this share has a target of about 8-10p in the medium tern and is a good buy at current levels

As usual, pls do ur own research.

yes and no ..... layman only wants to know that is has been shown to work and to do so safely; the why and how or even interest in same, is far beyond the mental capacity of the Great Unwashed

Well ...we haven't had any tomato jokes yet..."pulp fiction" style ....ketchup.....and sorts....mummy tomato... daddy tomato...baby tomato...

if sp collapses, there'll sure be a few rotten ones flying about

wrong news........wait for the rotten tomatoes .....fund raising

RNS more shares to be placed to raise 5m.

there it goes........

11.75 10.05am

going back up?

might be sensible to sit this one out until the dust settles.

not necessarily that bearish .....

Provexis plc notes the recent share price movement and announces that it is in discussions with certain institutional investors and high net worth individuals regarding a potential subscription of new ordinary shares to raise approximately 5 million ('Subscription') at a significant discount to the current share price. If the Subscription were to proceed, the Board intends as soon as reasonably practicable to undertake an open offer or an offer for subscription to be made available to all shareholders to subscribe for new shares in the Company at the same price as the Subscription, subject to prevailing market conditions. There is no guarantee that the Subscription will proceed. The Company will make a further announcement in due course.

gadzooks! as one might say .... serves me right for not doing as i promised myself last night ....... just goes to show how fragile this sort of company and its sp are

do you read that as 5m from institutions and further money from everyone else or that they are looking for 5m total. It's still a small sum of money and not decided yet but clearly it has spooked many.

holding on and waiting for the news that made this a good time to approach institutional investors

i assumed it was just 5m in total which really is peanuts, but on re-reading it is indeed pretty ambiguous

what a day.....

Hopefully a knee jerk re-action.....

Time to top up cynic......

c'est trop difficile et j'en ai assez ...... le prix est "tout sur le magasin"!

forgot it's only the morning still......

cynic you don't half make my wife work, clever b****er.lol please remember your talking to a thick rural person!!!

the french are very short of vocabulary, so unfortunately there is no pithy translation or equivalent for "all over the shop", but merely "en desordre" which is rather dull!