This was mentioned in Shares Mag of 23rd Nov 2006 as a recovery stock.

Then the price was around 37p. It has since shot up 50% in one week to 56p offer today.

Management has grabbed the company's problems by the scruff of the neck and look capable of delivering a similar turnaround to the one that occurred over the last 5 years.

In the year ending 31 July 2005 the company made 3 million post-tax. If they can do that again then they should make EPS of 14p, so a share price of anything from 100 - 140p ought to be on the cards. 180p ought not to be out of the question.

PDR is continuing to acquire profitable businesses and their recent acquisition, Oriflame, has been earnings-enhancing from the off.

Prospects for the forthcoming year look good, IMO. I already wanted to buy at 40p, but got distracted. However, I have taken a stake today at 56p.

All IMO, PDYOR.






EDIT: RNS of 15 Dec 2006 announces that trading for the first quarter of the new financial year, being 01 Aug - 31 Oct 2006, is profitable and that Oriflame is contributing profitably.

Up again today. 20K traded. PDR Bid: 54p Offer: 57p Change: 0.5

Results due tomorrow.

Looking forward to them.
Hope I am not dissappointed.
Alan

You and me both, Alan!

Premier Direct Grp - Interim Results

RNS Number:8357T
Premier Direct Group PLC
28 March 2007


PREMIER DIRECT GROUP PLC

Interim Results for the six month period ended 31 January 2007


Premier Direct Group Plc ('PDG' or 'the Group'), the national shopping-at-work
company based in Newcastle, today announces its interim results.

KEY POINTS

6 months to 6 months to Year to
31 January 31 January 31 July
2007 2006 2006

Turnover 12.5m 15.6m 23.1m

Operating profit before charging
exceptional items & goodwill
amortisation 1.0m 3.2m 2.2m

Operating profit / (loss) 0.8m 2.6m (3.6m)

Profit / (loss) on ordinary
activities before taxation and
before charging goodwill
amortisation 0.7m 2.6m (2.5m)

Profit / (loss) before taxation 0.5m 2.4m (4.1m)

Earnings / (loss) per share 1.6p 7.6p (14.0p)


* Considerably improved profit performance after losses in H2 2006

* Overheads in core business reduced significantly and now a single site
operation

* Debt reduced by 1.6 million to 5.0 million at 31 January 2007 (31
July 2006: 6.6 million)

* All divisions trading in line with expectations

* Oriflame shopping-at-work launched

Commenting, Eric McClenaghan, Chief Executive, said:

'We are pleased to confirm that the core shopping-at-work business and the
Oriflame cosmetics business are continuing to trade in line with our
expectations. The restructuring of our overhead base and operational structure
have proved to be highly beneficial and have established a strong foundation to
build upon.'

Annualised EPS should be at least 3.2p. At current offer price of 57p, that's PE 17.8, that's fairly toppy.

Depends on what the prospects for the next half look like.

Of course, if they beat current profits then the rating drops off and the stock starts looking cheaper. I may keep the faith for a while and see what happens.

Not massively impressed, but if we accept that losses did not finish on the last day of H2 and profits start on the first day of H1, we must assume that there is a rising trend, so 17.8 times does not seem too toppy.
Staying in because downside looks very minimal.
Alan

Agreed.

Plenty of management buying of the shares according to todays RNS.
Not usually a bad sign.
And of course they should be just about entering the closed period.
Alan