Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

The proof is now there that the Government is totally committed to funding DTV - only this week, with a Government Budget of 20 million - Teachers TV was launched accross all Digital Platforms - for more info:-


http://www.dtg.org.uk/news/news.php?class=countries&subclass=193&id=628

In my mind, this is fantastic news for iPublic, Yoomedia's public service division, we already know they are working as part of a consortium to get 12 local authorities on DTV to enable it to offer its constituents easy access to its services, also, they have a 15 million NHS contract in the bag.


After all the excitement of this weeks news concerning Yoomibile, lets not lose site of the fact, that Yoomedia have their fingers in a lot of lucrative pies - not long before we get news of the long awaited iPublic contracts, maybe as soon as the next trading statement in March.

Regards

Teachers TV was developed by Ten Alps (TAL) - well worth a look.

worthy reminder of the chairmans last interim statement from 29th September 2004, it makes great reading again, and how things have moved on since then in such a short space of time:-

Chairman's review

I am pleased to report an extremely strong first six months for YooMedia in
which your company has continued the transition from promising new boy of the
digital age to a business with scale and substance, with a leading position in
the high-growth arena of interactive entertainment and information.


We started the year with five clear goals:

- Develop a leading position in dating;

- Grow a strong presence in gambling;

- Develop a strong mobile presence;

- Integrate our games brand across all four digital platforms; and

- Strengthen our public sector team.


We have achieved each of these ambitions by a combination of both organic growth
and strategic judicious acquisition. The company has blossomed into a business
with revenues of 4 million, compared with just 367,000 at the interim stage
last year and 15,000 the previous year.


The company's growth is matched by a strong improvement in the number of viewers
living in digital homes in the UK - now over fifty percent of the population.
Furthermore, broadcasters and production companies are turning to interactive TV
and mobile interactivity as an integral part of their products and services.


We remain the only interactive entertainment group with a presence on all four
digital TV platforms - Sky, ntl, Telewest and Freeview. Indeed since the
half-year mark, we have consolidated our position with ntl, Britain's largest
cable operator, recently signing an agreement to trial broadband TV on its
digital cable network. This agreement, which has arisen out of a joint venture
with ICTV, the US technology group, is truly exciting as it puts us in the
forefront of the next generation of interactivity. The technology will allow
viewers to have as sophisticated an experience with interactive TV as
web-surfers do with broadband internet connections without the need for a PC.


One of our most significant acquisitions in the period gave us a market-leading
position in the UK dating industry. Having launched Dateline as an interactive
TV service on Sky, in June we purchased the offline and online assets of
Dateline, along with those of the UK's other leading offline dating company,
Jiles Limited. This latter company includes brands such as Avenues, Club Sirius
and Elite Introductions. The dating business continues to perform exceptionally
under the management of Jim Weir, formerly MD of Jiles Ltd. We are now poised to
integrate all of our dating brands on to tv, internet and mobile.


This multi brand multi-platform strategy is the key to our future success:
taking compelling content that consumers can interact with by whatever means is
convenient and making it available at any given moment.


Games and Gambling continue to play an important role in YooMedia's strategy.
Our transforming acquisition of Go-Play TV, which was finally completed in
January, was followed by the purchase of Fancy a Flutter from Rank and NDS.
This brought us a leading position in fixed-odds gambling on Sky, and we will
continue to pursue a multi-channel strategy through launching Fancy a Flutter
online before the year end.


It is with great sadness that I have to report that Martin Graham-Scott, who
founded Fancy a Flutter and came to YooMedia with the company, was killed in a
tragic car accident in August. In his short time at YooMedia, he became a
popular figure, noted for his enthusiasm and good humour. He will be sorely
missed, but the best possible tribute to him is to continue to develop Fancy a
Flutter into the success that Martin had envisaged.


We continue to develop the wireless dimension to the group. Since the half year
mark we acquired Whoosh Group Limited, a mobile technology and marketing
company. Whoosh's unique time/date stamping technology for sms messages has made
it an integral part of the interactive dimension to popular quiz shows such as
ITV's 'Who Wants to be a Millionaire' and the BBC's 'Test the Nation' series. It
perfectly complements our Trigger TV technology, which has been merged with
Whoosh to create a new division of YooMedia Mobile. Trigger also migrated into
radio, with a pilot on BBC Five Live. I am delighted that David Bainbridge,
managing director of Whoosh, is now managing director of YooMedia Mobile: his
considerable experience of the television industry as a former deputy marketing
director of Five, adds further strength to our management team.


Our public sector arm, iPublic, has continued to make progress, working in
association with several partners to develop interactive television content and
applications for both local and national government projects. Our team was
strengthened in July when Baroness McDonagh became Chairwoman of iPublic, and
was joined by the highly experienced media executive, Lord Alli.


YooMedia's financial position is secure, not least because of the support of
leading shareholders, including a number of significant institutions who have
continued to back our strategy for growth. Your company raised 7 million in a
placing in May, and our acquisitions are largely through the use of YooMedia
shares, showing the confidence of vendors in our company and its prospects.


Your board is pleased with YooMedia's continuing progress to date in the second
half of the year. Thanks in no small measure to the creativity and dedication of
all who work at the company, YooMedia continues to head towards a very exciting
future.


Dr Michael J. Sinclair

Executive Chairman

What a great end to the week reading that again,

Regards

Business Strategy of the Enlarged Group

The Acquisitions will create one of the largest independent iTV and media
businesses in the UK. The key strategy of the Enlarged Group will be to exploit
fully the operating strengths within YooMedia, DITG and TGC and in so doing
build on the benefits and opportunities that are provided by combining the
businesses into a single entity.

The Enlarged Group Board has identified the following as key objectives:
* achieve positive cashflow for the Enlarged Group by 31 March 2005. The
Enlarged Group Directors have targeted this period based on anticipated revenue
growth and margin improvements within the Enlarged Group. The Enlarged Group
Directors have prepared a detailed integration plan which they intend to
implement immediately following Completion;
* cement its position and become one of the largest broadcasters of gambling
channels and interactive services in the UK. A key element of this strategy will
be the continued promotion of Channel 425 by working closely with William Hill
to develop the channel and expand the service to cable;
* launch of new broadcasting channels to expand the Group's dating and games
brands using DITG's existing technology, infrastructure and other resources;
* expand the service offering of the iPublic division, taking advantage of the
Government's desire to provide public information and transaction services
through iTV and mobile;
* expand the business into new international territories following the growth of
digital television, particularly in the US where the Enlarged Group Board
believes digital television will continue to grow; and
* develop and expand its portfolio of mobile and text to TV services both for
broadcasters looking to increase interactivity and for retailers looking to
increase consumer awareness of their brands.

Fantastic volumes over 4m.Ticked back up to 20p/21p.This should start to motor over the coming weeks.imho.

From another BB.

KitKat presents KitKash

Buy a snack, get a code, collect points and win a prize. The concept behind KitKat mobile marketing campaign recently launched in the UK is pretty simple and therefore appealing. Instead of sending product wrappers as in traditional campaigns, "KitKash" allows people to text the code to a dedicated number, collecting points and acquiring the possibility to win prizes through an online auction. The technology is provided by Yoomedia. The same campaign has been running last year in Australia.

The link to the offical Kitkat website, with details of the new SMS promotional campaign, run in partnership with Yoomobile.

http://www.kitkash.co.uk/Home.aspx

Yoomobile appear to have at two distinct areas. The first being television and radio SMS, time stamping services, like WWTBAM:

http://www.yoomedia.com/pdfs/MediaGuardian.pdf

"The take-up rate has been fantastic. It taps directly in to what everybody is doing on their mobiles anyway but it also plugs into what they normally do, which is shout at the telly with the right or wrong answer,"

"Launched first in the UK but also rolling out in France, Germany and Slovenia,
the Walkaway game is also helping to stem the fall in ratings in the 105 territories in which the show now airs."

"Walkaway gives viewers additional reasons to stay with the show. It extends the
vitality of the programme."

"Celador said it was planning to roll out the show across many of its international markets that supported Yoo Mobile's time-stamping technology."


and

the second is contracts like:

http://www.kitkash.co.uk/Home.aspx

the potential and sheer scope in terms of revenue and profits, on a worldwide basis, is mindblowing. Yoomedia own worldwide patents for our exclusive, timestamping, mobile technology.

I'm not surprised Yoomobile are involved in:

http://www.kitkash.co.uk/Home.aspx

The Yoomobile director, Mr David Bainbridge, has worked with Nestle before, through Whoosh Group, which Yoomedia aquired last summer. What an incredible bargain that was! How long before other confectionary manufactures like, Cadbury, Walkers and others, decide they want a slice of the action?

So Yoomedia are now involved in online auctions. Whatever next?

Hi, iPublic. Back from a day on the road. Nice little mark up and in profit for YOO overall - for the first time! I've a challenge for YOO, mind. Stay ahead of SEO, now up to 17p. As the funds invested this week in YOO were from the margin on SEO its the least I expect! Great to see the post quality being kept up; plus new initiatives by the dozen. Great new investing pension fund too. The EVO release next week; definitely a help at SEO so waiting in anticipation. Now, I'm beginning to wonder whether I have enough!

Eric

Added to Yoo and Seo today---just couldn't resist!!

moneyplus: that's a clever girl - as usual; its a case of great minds, etc. But the Blue Index chap would have apoplexy if I added to my overweight position on SEO and that was before it really started; it just rises exponentially. Just trying to apply my midas touch to YOO and with your green fingers, we should soon have some really healthy growth. iPublic and mac have done a great job tending the ship, but it takes our arrival to really get it motoring (the motor, that is, not the ship!)

Eric

http://www.adverblog.com/archives/001233.htm

January 24, 2005

KitKat presents KitKash

Buy a snack, get a code, collect points and win a prize. The concept behind KitKat mobile marketing campaign recently launched in the UK is pretty simple and therefore appealing. Instead of sending product wrappers as in traditional campaigns, "KitKash" allows people to text the code to a dedicated number, collecting points and acquiring the possibility to win prizes through an online auction. The technology is provided by Yoomedia. The same campaign has been running last year in Australia.

http://www.kitkash.co.uk/Home.aspx

Take a look at this then! Can't read the whole stroy, as I'm not a member. Second story from top of page.

http://www.nma.co.uk/Search.aspx?keywords=yoomedia&doit=1

'CD:UK' set to expand mobile interactivity
27.1.05

"ITV Saturday morning music show CD:UK is set to ramp up its use of mobile interactivity after appointing Yoomedia to run its mobile and IVR services."

The SP is set to explode this year! Not even any need to RNS these contracts. What confidence!

Incredible news!

ITV Saturday morning music show CD:UK is set to ramp up its use of mobile interactivity after appointing Yoomedia to run its mobile and IVR services. Plans include loyalty schemes and m-commerce. Yoomedia-run services will go live from next Saturday, starting with standard competitions and voting. However, the show will rapidly move on to incorporate more advanced mobile interactivity.
cduk.com

In-store media sector turns to mobile
By Justin Pearse


The booming in-store media market, buoyed by the recent launch of Tesco TV, is turning to mobile to provide an interactive offering for advertisers.
Immedia Broadcasting, which runs a network of in-store radio stations for retailers including Dixons, Iceland and Spar, has tied up with Fujitsu for its first mobile campaign.
Meanwhile, the UK's biggest in-store TV media company, Avanti Screenmedia, which supplies companies like Boots and Toni & Guy, is launching its own mobile initiative in April.
"We've looked at a lot of technologies over the years and mobile is the best way to get a return path if you want to make screen media interactive," said Avanti CEO David Williams. "We have a lot of advertising clients interested."
Full details of the Avanti initiative weren't revealed, although Williams said it would provide the "content and instant gratification" needed to make mobile interactivity work.
Immedia Broadcasting, founded by former Radio 1 DJ Bruno Brookes, has run its first campaign with Fujitsu across its Impulse Live station, which runs in convenience stores including Spar and Londis, reaching 20m shoppers a week, according to the company.
The campaign to win a plasma screen was a text-and-win competition using a lowest-bid-wins mechanic. An opt-in bounce-back message enabled Fujitsu to collect mobile numbers for future marketing activity.
"Brands will next be able to run promotions enabling customers to text in for a discount voucher on products stocked in store," said Immedia sales and marketing director Sara Haynes.
The company is now promoting SMS interactivity, which is run by Yoomedia, to brands and agencies.
"We're especially targeting sales promotions agencies that are putting on-pack promotions together," said Haynes. "There are so many on-pack promotions that they risk getting lost, so SMS can help judge the response."
However, at JC Decaux, which sells on in-store network Tesco TV, marketing director David McEvoy sounded a note of caution.
"We're in such infancy learning on what makes a good creative ad," he said. "I'm not sure if this is right for in-store. We don't want people standing around, as it stops trading."
immediabroadcasting.com
yoomedia.com

"The company is now promoting SMS interactivity, which is run by Yoomedia, to brands and agencies."

What a fantastic night, All this has happened in the last week or two and explains all the buying this week and the huge trades before that.

Yoomobile are worth 200m alone and that has always been my opinion. So what might the whole Yoomedia be worth in 5 years????

Another very exciting stock to be in anyone who doesn't get onboard must be mad IMHO. I have got out of CYH and a few other slow ones to try to make up any losses on this little gem. Fingers crossed for takeoff very soon!!

Moneyplus. Just typed IMHO into the quote searcher and the epic wasnt recognised?

In My Humble Opinion = IMHO