Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

Fantastic volumes over 4m.Ticked back up to 20p/21p.This should start to motor over the coming weeks.imho.

From another BB.

KitKat presents KitKash

Buy a snack, get a code, collect points and win a prize. The concept behind KitKat mobile marketing campaign recently launched in the UK is pretty simple and therefore appealing. Instead of sending product wrappers as in traditional campaigns, "KitKash" allows people to text the code to a dedicated number, collecting points and acquiring the possibility to win prizes through an online auction. The technology is provided by Yoomedia. The same campaign has been running last year in Australia.

The link to the offical Kitkat website, with details of the new SMS promotional campaign, run in partnership with Yoomobile.

http://www.kitkash.co.uk/Home.aspx

Yoomobile appear to have at two distinct areas. The first being television and radio SMS, time stamping services, like WWTBAM:

http://www.yoomedia.com/pdfs/MediaGuardian.pdf

"The take-up rate has been fantastic. It taps directly in to what everybody is doing on their mobiles anyway but it also plugs into what they normally do, which is shout at the telly with the right or wrong answer,"

"Launched first in the UK but also rolling out in France, Germany and Slovenia,
the Walkaway game is also helping to stem the fall in ratings in the 105 territories in which the show now airs."

"Walkaway gives viewers additional reasons to stay with the show. It extends the
vitality of the programme."

"Celador said it was planning to roll out the show across many of its international markets that supported Yoo Mobile's time-stamping technology."


and

the second is contracts like:

http://www.kitkash.co.uk/Home.aspx

the potential and sheer scope in terms of revenue and profits, on a worldwide basis, is mindblowing. Yoomedia own worldwide patents for our exclusive, timestamping, mobile technology.

I'm not surprised Yoomobile are involved in:

http://www.kitkash.co.uk/Home.aspx

The Yoomobile director, Mr David Bainbridge, has worked with Nestle before, through Whoosh Group, which Yoomedia aquired last summer. What an incredible bargain that was! How long before other confectionary manufactures like, Cadbury, Walkers and others, decide they want a slice of the action?

So Yoomedia are now involved in online auctions. Whatever next?

Hi, iPublic. Back from a day on the road. Nice little mark up and in profit for YOO overall - for the first time! I've a challenge for YOO, mind. Stay ahead of SEO, now up to 17p. As the funds invested this week in YOO were from the margin on SEO its the least I expect! Great to see the post quality being kept up; plus new initiatives by the dozen. Great new investing pension fund too. The EVO release next week; definitely a help at SEO so waiting in anticipation. Now, I'm beginning to wonder whether I have enough!

Eric

Added to Yoo and Seo today---just couldn't resist!!

moneyplus: that's a clever girl - as usual; its a case of great minds, etc. But the Blue Index chap would have apoplexy if I added to my overweight position on SEO and that was before it really started; it just rises exponentially. Just trying to apply my midas touch to YOO and with your green fingers, we should soon have some really healthy growth. iPublic and mac have done a great job tending the ship, but it takes our arrival to really get it motoring (the motor, that is, not the ship!)

Eric

http://www.adverblog.com/archives/001233.htm

January 24, 2005

KitKat presents KitKash

Buy a snack, get a code, collect points and win a prize. The concept behind KitKat mobile marketing campaign recently launched in the UK is pretty simple and therefore appealing. Instead of sending product wrappers as in traditional campaigns, "KitKash" allows people to text the code to a dedicated number, collecting points and acquiring the possibility to win prizes through an online auction. The technology is provided by Yoomedia. The same campaign has been running last year in Australia.

http://www.kitkash.co.uk/Home.aspx

Take a look at this then! Can't read the whole stroy, as I'm not a member. Second story from top of page.

http://www.nma.co.uk/Search.aspx?keywords=yoomedia&doit=1

'CD:UK' set to expand mobile interactivity
27.1.05

"ITV Saturday morning music show CD:UK is set to ramp up its use of mobile interactivity after appointing Yoomedia to run its mobile and IVR services."

The SP is set to explode this year! Not even any need to RNS these contracts. What confidence!

Incredible news!

ITV Saturday morning music show CD:UK is set to ramp up its use of mobile interactivity after appointing Yoomedia to run its mobile and IVR services. Plans include loyalty schemes and m-commerce. Yoomedia-run services will go live from next Saturday, starting with standard competitions and voting. However, the show will rapidly move on to incorporate more advanced mobile interactivity.
cduk.com

In-store media sector turns to mobile
By Justin Pearse


The booming in-store media market, buoyed by the recent launch of Tesco TV, is turning to mobile to provide an interactive offering for advertisers.
Immedia Broadcasting, which runs a network of in-store radio stations for retailers including Dixons, Iceland and Spar, has tied up with Fujitsu for its first mobile campaign.
Meanwhile, the UK's biggest in-store TV media company, Avanti Screenmedia, which supplies companies like Boots and Toni & Guy, is launching its own mobile initiative in April.
"We've looked at a lot of technologies over the years and mobile is the best way to get a return path if you want to make screen media interactive," said Avanti CEO David Williams. "We have a lot of advertising clients interested."
Full details of the Avanti initiative weren't revealed, although Williams said it would provide the "content and instant gratification" needed to make mobile interactivity work.
Immedia Broadcasting, founded by former Radio 1 DJ Bruno Brookes, has run its first campaign with Fujitsu across its Impulse Live station, which runs in convenience stores including Spar and Londis, reaching 20m shoppers a week, according to the company.
The campaign to win a plasma screen was a text-and-win competition using a lowest-bid-wins mechanic. An opt-in bounce-back message enabled Fujitsu to collect mobile numbers for future marketing activity.
"Brands will next be able to run promotions enabling customers to text in for a discount voucher on products stocked in store," said Immedia sales and marketing director Sara Haynes.
The company is now promoting SMS interactivity, which is run by Yoomedia, to brands and agencies.
"We're especially targeting sales promotions agencies that are putting on-pack promotions together," said Haynes. "There are so many on-pack promotions that they risk getting lost, so SMS can help judge the response."
However, at JC Decaux, which sells on in-store network Tesco TV, marketing director David McEvoy sounded a note of caution.
"We're in such infancy learning on what makes a good creative ad," he said. "I'm not sure if this is right for in-store. We don't want people standing around, as it stops trading."
immediabroadcasting.com
yoomedia.com

"The company is now promoting SMS interactivity, which is run by Yoomedia, to brands and agencies."

What a fantastic night, All this has happened in the last week or two and explains all the buying this week and the huge trades before that.

Yoomobile are worth 200m alone and that has always been my opinion. So what might the whole Yoomedia be worth in 5 years????

Another very exciting stock to be in anyone who doesn't get onboard must be mad IMHO. I have got out of CYH and a few other slow ones to try to make up any losses on this little gem. Fingers crossed for takeoff very soon!!

Moneyplus. Just typed IMHO into the quote searcher and the epic wasnt recognised?

In My Humble Opinion = IMHO

Sorry Chad-I meant get onboard Yoo as soon as possible-in my opinion but do your own research. mind you if you trawl through the postings all the main research is done for you--brilliant!! cheers MP

http://www.nma.co.uk/Document.aspx?did=8b402773-50eb-477f-8711-1d4c3886bdd9

YooMedia to build on mobile after reverse takeover of DITG

Mobile applications for TV will be one of the key focuses of the group formed by YooMedia's reverse takeover of Digital Interactive Television Group.
The enlarged group, created at the end of last week, will focus on the development of mobile applications for TV following the success it has seen with Celador's Who Wants to Be a Millionaire? mobile application. The company provides the service that allows viewers to play for 1,000 via mobile on the 'walk away' question of the quiz show. Viewers text the answer of the question to a long code for the chance to win the money.
Yoomedia CEO David Docherty said that the development of mobile services would be one of four main areas that the enlarged company would focus on.
"We believe in using mobile phones as a return path for iTV," he added. "We're interested in working with the big brands."
Other areas that the company will focus on will be gaming, dating and chat, and the red button technology services provided by DITG. The enlarged group will be a significant player in the gaming arena through DITG's The Gaming Channel, which owns and operates gambling channels Avago and William Hill's betting service on Sky channel 425.
The reverse takeover performed by YooMedia will see the company raise 25m through a new share issue. Of the 25m, 10m will be used as part of the deal, with the rest being used to invest in services.
yoomedia.com

Thanks Moneyplus, my mistake. Luckily Im already in YOO and have just topped up.

chad

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