MySQUAR to dial into Myanmar's social revolution.


Myanmar emerged four years ago from half a century of military dictatorship to embrace liberal democracy and the free market.

Now the country, still known to many here in the UK as Burma, is undergoing a social revolution.

Communications is the enabler, with US$17bn being poured into the country’s telephony system.

Two companies, the Norwegian mobile giant Telenor and Qatari rival Ooredoo, are at the vanguard of change.

This has created the perfect conditions in which to flourish for the country’s first and only social network – prospective AIM listing MySQUAR, which offers youth audience services such as MyChat and MySocial as well as games.

“Imagine a country where it was difficult to communicate with someone three villages away; suddenly they can contact people all over the country. What we are seeing in Myanmar a social revolution,” says MySQUAR chief executive Eric Schaer.

And this social revolution is gaining some traction. The City broker Beaufort is estimating that MySQUAR will have 550,000 subscribers by the end of next month – a target Schaer is confident the company will meet. By the end of the year the figure is expected to have trebled to 1.5mln.

Expansion is occurring as the cost of mobile telephony plummets. A SIM card, “hundreds of dollars” three years ago, is now just US$1.50. A cheap imported Chinese smartphone will set you back just US$40.

The penetration rate for handsets is still only little over 30% of Myanmar’s 60mln population, but should hit the magic 100% mark in the next five years.

The unique Cyrillic nature of the Myanmar language isn’t a default Unicode stored in mobiles and therefore has to be installed by technicians in the phone store.

MySQUAR has been clever by encouraging the techies to upload its app while making the required changes to the handset. That said, it is easily accessible via Google Play or on the firm’s website.

“What we are looking to be is the point of that cell phone store where the technician is loading the local language and the different apps,” says Schaer.

What MySQUAR has done is open up a whole world of communication to the nation’s teens, who are every bit as keen to chat as their Western counterparts. They also swap pictures and stickers.

Once critical mass is achieved (and the MySQUAR boss thinks it has already), then there is a significant monetisation opportunity.

Advertising for large multinationals looking to make their mark in this recently liberalised economy is the obvious source of income. As are “in-app purchases” such as games and the aforementioned stickers.

The company also sees great potential for partnering with mobile payment providers in a country where bank accounts are a rarity.

MySQUAR expects its listing on London’s junior market will occur in the next two to three weeks, once all the regulatory clearances have been received.

It is aiming to raise US$2.5mln, which would give it a market capitalisation of US$25mln.

“We were asked if we would accept additional funds and we have said yes. I don’t know if that necessarily means there will be additional funds, but the provision has been made,” says Schaer.

MySQUAR is chaired by City spin doctor, Piers Pottinger, co-founder of the communications group Bell Pottinger.

Schaer is confident the money raised from the IPO will get MySQUAR to break-even in 2018.

Its overheads are low with MySQUAR’s development team based in Vietnam. Acquisition costs are some of the lowest in the world at less than 10c per subscriber, though the company has budgeted for 50c?

Valuing the business at this early stage in its development is tricky. Beaufort tried two approaches.

Using a discounted cash flow model, it reckons MySQUAR is worth anywhere between US$36mln and US$96mln (depending on the discount rate applied).

Taking acquisition value as the benchmark, then the range is a tighter US$42-US$81mln.

Beaufort reckons the social network could have as many as 9.25mln users by 2020, and sees it breaking the 10mln barrier a year later.

The dream scenario for Schaer and his team is that MySQUAR follows the growth trajectory of VNG Corporation, which has become Vietnam’s dominant digital enterprise valued in excess of US$1bn.

At the moment the MySQUAR CEO’s ambitions are more modest: “User acquisition is key. It is about gaining critical mass and making the most of the opportunity we have created.”

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22 July 2015

MySQUAR Limited ("MySQUAR" or the "Company")

User Acquisition update

MySQUAR, the Myanmar-language social media and entertainment platform whose principal activity is to design, develop and commercialise Myanmar-focused internet-based mobile applications, is pleased to announce an update in its user acquisition numbers which continue to grow strongly with total user numbers as at 17 July 2015 surpassing the important milestone of 1,000,000. This represents an increase of approximately 29 % on total users as at 31 May 2015 being 774,636 total users as stated in the Company's AIM Admission Document and an increase of approximately 10% in total users since 30 June, as announced on 8 July 2015.


Commenting on the growth in user numbers CEO Eric Schaer said,

"This is a very significant milestone in the Company's progress. The rate of user acquisition has developed ahead of the Company's expectations as Myanmar's population continues to embrace smartphones and the internet at a prodigious rate. Passing the one million mark is important in how MySQUAR's services are viewed, not only by our users but also by potential commercial partners and we look forward to providing further updates in respect of both user numbers and commercial developments in due course

Summer arrivals on AIM includes MySQUAR.

The Group updated the market on 22nd July confirming that user numbers at 17th July 2015 had surpassed the important milestone of 1 million, representing an increase of approximately 29 % on total users as at 31 May 2015. That’s some growth!

Read about MySQUAR and the latest newcomers on http://www.investorschampion.com/blog/

http://www.moneyam.com/action/news/showArticle?id=5134785

User Acquisition update


MySQUAR, the Myanmar-language social media and entertainment platform whose principal activity is to design, develop and commercialise Myanmar-focused internet-based mobile applications, is pleased to announce an update in its user acquisition numbers which continue to grow strongly.

As at 31 December 2015, the total number of users of MySQUAR's products were in excess of 2,000,000 representing an increase of more than 150 per cent on total users as at 31 May 2015, being 774,636 total users as stated in the Company's AIM Admission Document.


Commenting on the growth in user numbers CEO Eric Schaer said:

"As 2015 developed it became clear that we were meeting our targets well ahead of expectations and this latest update on user acquisition robustly maintains that trend. At the time of our AIM listing in July 2015, we were targeting around 1.5m users by the end of the year; to have surpassed that target by over 30 per cent is extremely gratifying. It builds considerably upon the strength of our commercial proposition and follows soon after our move into mobile payment provision with MyPAY, which has already contributed implementation revenue, and the cross-promotion partnership with the telecommunications provider Ooredoo. In 2016, we anticipate more aggressive development of multiple monetization platforms in the areas of advertising, payment services, digital products and games and look forward to updating investors on our progress."

BUY :-)
news imminent enhanced revenues etc
gla

looking good an much more to come - really is an AIM nugget imo

news v close now this month
best to get in sooner than later imo
gla

Hi deltazero , i was in these last year they fell then went back up again and i sold out ,i did ok but was reluctant to go back in ,they have since fallen quite a way .
What news is coming ?

morning jb - the first news is this morning - strong stream of news here on several fronts - gl
MySQUAR Limited
Trading Statement
RNS Number : 4921J
MySQUAR Limited
12 September 2016


MySQUAR Limited ("MySQUAR" or the "Company")



MySQUAR's update regarding user growth and monetisation of MyFish game



MySQUAR, the Myanmar-language social media, entertainment and payments platform whose principal activity is to design, develop and commercialise Myanmar-focused internet-based mobile applications, is delighted to announce that MyFish, the mobile game launched on 2 August 2016, has gone viral, attracting in excess of 1.5 million registered users in its first five weeks since release.



Average daily revenue in the month of August was US$800 per day, rising to a daily average of US$1,120 per day in the first 7 days of September and - three weeks earlier than forecast - to in excess of US$1,500 per day in the first few days of the 2nd week of September.



MyFish's revenue in September and thereafter is expected to grow steadily as a number of additional features - which encourage gamers to pay to use them - are to be released during the next few weeks.



A new mobile game, Hawk Hero (Invincible Swords), has been launched today (12 September 2016). The game works on both Android and IOS devices and, like MyFish, is a freemium game, whereby the game is free at entry level and players are encouraged to enhance their chances with top-up payments for various features. The Company is able to drive users from one game or app to another, so Hawk Hero will benefit from the existing user base of other games and MyChat, the chat and social networking application of MySQUAR.



The Company expects significant growth in revenue from the gaming business in the coming months due to the growing revenue of MyFish plus revenue from the new game Hawk Hero.



Eric Schaer, CEO of MySQUAR, said: "In less than 45 days the game has achieved tremendous results. Myanmar is absolutely primed for the introduction of new games and has demonstrated that there is a huge appetite for such content."



For further information:

MySQUAR Limited



Eric Schaer (Chief Executive)


Tel: +65 6818 6089

Pham Dang Hung (CFO)







SP Angel Corporate Finance LLP



Nominated Adviser


Tel: +44 (0) 203 470 0470

Stuart Gledhill/Laura Harrison



Beaufort Securities Limited

Joint Broker

Jon Belliss/Elliot Hance



Mirabaud Securities LLP

Joint Broker

Edward Haig-Thomas/Peter Krens

heads up - being lined up for the next spike................

gla

spike in progress - expecting 6 to 8p min next week
have a good weekend one and all

good end to last week as expected - expecting this to blast past 5p quickly tomorrow

personally don't listen to the bulls but here you go even they agree:
https://www.britishbulls.com/SignalPage.aspx?lang=en&Ticker=MYSQ.L

;

time to buy methinks
gla

rolling