Long term I have purchases at 39.6p from Aug 2011.
I then added at 73.6p in October 2015 and 64.9 in March 2018
I then bought some CFD's to short term trade at 63.97p a few weeks ago as I thought we would never see such a great price again. The next day the government sold it's RBS and since we've had government dithering over Brexit and Trump's trade wars.
Imho LLOY now gives 4.98% dividend and there should be some share price appreciation over the next 3 years as the company rebuilds, increases the dividend and does the share buy back.
So, I'm a buyer right now as part of a balanced portfolio. I think there are shares were you can argue there is a better yield but these don't offer the same chance of the share price going up.
I would buy more but I'm fully invested right now and don't feel like selling anything I've got to buy more LLOY. My favourite pick given available funds is MARS right now where I've collected a decent amount. It's just exited the FTSE 250 and comparing the share price performance with the rest of the sector but especially GNK tells me MARS is well out of whack right now.
My concern would be that share prices seem to be trending towards a valuation based on their yield with little thought towards underlying profit growth or NAV. I have no evidence for this but everything is risk off at the moment and you can see how any profit miss such as AHT today is affecting share prices. If my thoughts on this are correct then if funds are only holding shares for the yield, the rising bond yields aren't helpful. On the other hand with LLOY this should help NIM (net interest margin) allowing an increase in profitability and therefore dividend as interest rates go up.
So, all in all a good place to be. Decent dividend, big share buy-back and increasing profits assured as interest rates go up.
Right now if I had to pick a bank I'd pick RBS though. As the dividend appears sometime in the next year the funds will start buying for the income. I have more than twice as many RBS as LLOY. To date this strategy hasn't worked out for me as it's taken far longer to repair RBS than I originally envisaged