ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

johngtudor:
I am only 24% weighting in ASOS but over weight in telecoms a legacy of the Orange/Mannesman/Vodaphone saga, just about getting back on even keel now, so there maybe more in the pot soon.

Thank heavens your still around Eric, feared that you may have exploded this morning after seeing the latest rise !

capa

Eric:
I never go sailing I get seasick !!!

Just notice the header post above.

Do you still hold wilco99? If so, my hearty congrats.

up another 4p today, is it danger time to sell or stay in? holding my nerve from 60p but just how far do you take it? knowing my luck if i sell at 86p this share will go to 96p! sold some at 69p a couple of days ago and now look at the price! HELP!!!!!!!!

Results due soon and the price is rising--that seems to tell they will be good! I am holding on for Xmas.

cashcapt - Whats the saying "let the trend be your friend" can't see the sense in selling just after a chart breakout especially as we are yet to find the new resistance level. I am holding on tight but that is my decision and it could prove to be the wrong one.

capa

Cash captain, I have not really changed my opinion from this post
"Booming Sept and October eh!I think there is a thing called Xmas about to happenwhere ladies buy extra glad rags to boogie in + jewellery which is an extension of their range.The recent rate of improvement might not be maintained..............it could very possibly increase!! Providing they keep their product offerings "cool" Nov,Dec and January could be amazing(IMO)
I fancy the 1 will be reached during this period with a pause for breath in Feb.Still can not see why this could not reach 3 share price i suggested in an earlier post.... given time(18 months?)"
This is exceeding expectations again and I would not thinlk this is a good time to sell re my comments above(IMO).Im sitting tight until Feb, but to be honest this is one share i hope to be sitting on this same time next year. Hopefully discussing whether it will hit 3 by Xmas.Their results will be announced on 29 September and if they should exceed expectations again there could be another surge.

cashcaptain

Definitely, hold. Depending on your weighting, accumulate! The price is rising because more and more buyers are coming in, presumably resulting from comment of which there has been plenty. There is no sign of a resistance level. The MMs are having to move price up pretty well continuously to attract sellers so they can achieve a reasonable balance on the day. At least, wait until the price does steady down and then see what the chartists and others say. capa is right in his advice; essentially, run the profits. There has been plenty of debate earlier in this bb as to when 1 will be hit. Even 3 months back, it was when rather than if. Many smaller shares tend to drop back when there is a lack of news flow. What is absolutely certain is that the positive newsflow will go on until January: the interims on 29th November; almost certainly a simultaneous statement on current trading; comments on Xmas trading as the season develops; comment in January on the achievements of the Xmas season; follow-up by Shares; the publishing of our own ASC Challenge portfolio when ASC doubles to 112p (already 50% up in one month). There are loads of reasons why people whould want a share of the action. So, please, don't be tempted out of your shares - perhaps a wee bit of top-slicing to celebrate Christmas with. Finally, I tend always to return to what the cap. should actually be. There are only 68m shares in issue so cap. is still under 60m. 100m can't be far away - that has been in my mind for some time as a target for the share before I start re-assigning some funds.

cashcaptain, if you keep asking this question you are going to be overloaded with all these positive arguments! If in doubt still, buy more!

Eric

Thanks for your replies guys and well done to all the believers but I have been back to their website and they only sell Sh*te !

Can't argue with the momentum or chart but imo this is a disaster waiting to happen !

Watch this space .................. !

That's what 18 year olds tend to buy!! Latest fashion, wear it twice and throw it in a drawer then buy something else. high fashion and cheap! just what we want---keep buying.

Up 1600% this year, must be share of the year! 1 next stop, then 150 after results? IMHO DYOR...

Dil: I assume that before making your negative comments about AOS products you have ordered items from them, compared the quality with other leading brands, and concluded that they could do better in one way or another? If you have done so you have not made this clear in your note on this BB.

I can only add that my own daughters experience of the ASOS operation is directly opposite to yours, as I have posted before.

I think you were the poster who said this was a disaster waiting to happen when the SP was 32p and again in the 50's when the great bear EVIL had shorted. Eveyone warned me, and I kept buying...why because like Eric I have looked closely at the company and its operation...studied the Analyst report and determined that the company has significant opportunites to grow. Yes there is plenty of competition but ASOS, like all good managemant teams eat it up and indeed thrive on it.

May I suggest that if you feel so negative go ahead and short the share....it makes for good two way trading opportunities....and I want to top up some more.

Dil
Of course the goods aren't top end designer...that's not the price or sector of the market they are aiming for...and it's also not what the masses buy. The masses shop in the high street and as I'm sure the results will show they also spend a hell of a lot of money at asos.com. The only disaster is not being in on it!

Dil

The most intriguing thing about your post was its timing - 00:50! Were you having nightmares or are you a creature of the night? Do you go round all the BBs trying to scare the participants? If I agreed with you about the quality issue (I don't have direct knowledge) I would still be a buyer through to 120p and probably beyond based on the financials and proven management. Where I probably do agree with you is that I may well not be a holder in a year's time. Maybe johngtudor has blown your cover; maybe its chagrin at missing out; but having said that, if you want to make 50% profit in the next three months, I can only think of ASC and PET: and PET does have significant downside risk!

Eric

Really good buying opportunity at around 82p. Substantial two way traffic, today, with slight preponderance of profit-taking. The fall in price is really just the sequence of trading: initial buying, considerable profit-taking or day-trading, buying volume not quite high enough to bring price back up, yet. I think the evidence is that there are far more people wanting to buy in than take profits, but many are probably not keeping a weather-eye on intra-day movements. Danger is that they see the opportunity with the closing price (?) try to buy in the morning but find that the MMs are waiting for them and have marked the price up. Getting to know their little strategies!

Eric

Dil, envy is a bad thing , just buy some ASC and you will sleep nights and not have nightmares.

Can't remember saying it was a disaster waiting to happen before but if you can prove I did then I'll accept that.

What time I go to bed is irrelavent.

My opinions are my own and may or may not be right , as I admitted the momentum behind these is good so a higher share price seems likely but I have strong reservations about its longer term prospects.

Good luck.

Dil

You seem to be a decent chap, after all, and I like dill mustard with my fish! It seems we have agreement, i.e. not sure about the long term prospects. Also agreed that the momentum is there: buying momentum for ASOS offerings from gorgeous young ladies; buying momentum for ASOS shares from investors looking to make a decent killing. So, given beautiful young ladies and beautiful profits, hang the future!

Interesting to look at graph of today's trading which is almost the inverse of yesterday on similar volumes of both buying and selling. Yesterday, it was rise, fall, rise. Today, it is fall, rise, fall. Given that tomorrow starts low, the price should rise on opportunistic buying; fall as sellers are attracted back in; rise, perhaps to a new peak on buyers seizing the hour. Interesting to check whether that is what happens.

Eric

Eric: Thanks your earlier supporting comments. Tomorrow is important for several reasons firstly, the end of week close. Secondly, you may have noticed that the RSI has just turned down a little today (I use 14 day) and it is currently sitting nicely on the upward resistance line. So with a fair wind from a bullish close on Wall St we could be all set for more splendid profits if not tomorrow very soon afterwards!! Have you set up your CFD yet, because you may have another fortuitous timing opportunity?

Sandra: Thanks your earlier comment. You are of course right in thinking young ladies want to change their clothes frequently to reflect the latest fashion, and do not want to pay the earth to do so...precisely the market segment ASOS fits. They have also recently strengthened their management team with buyers from TKMAX...so they are still watching margins and as sales grow will be able to bring real leverage into play on the buy side!

Talking of which, have you been able to log on to ASOS yet and place your order?


John