Hi , im new to trading and have read numerous books on trading and one in particular: The Naked Trader by Robbie Burns, mentions a promising technique for analyzing annual/interim reports quickly.

The Traffic Lights System: using the following words to highlight in reports using the 'News Phrases' tool.

Here are the phrases he recommends to highlight:

Red: challanging, difficult, sown by, unpredictable, lower, poor, difficult trading, tough, below expectations.

Yellow: in line with expectations

Green: exceeding,expectations, positive, favourable, profit up, excellent

Blue: debt, banking facilities, bank covenants



Now i have tried this 'technique' with Alphameric and Prudential annual news/reports but the Only phrase it brings up is 'Debt' in blue.

Have the companies learnt about this technique he recommends and have now changed the wording of their reports?
Could anyone recommend alternative words to use?

I do appreciate this book is two years old but i was shocked how none of the key phrases came up in their reports besides 'Debt' ??
I understand this technique is also just a quick method to get the feel of a company, and not by no means anything more than that

thanks

Carson - I don't believe I'm asking whether you give a toss or not and I really have no interest in your opinion. I was just pointing out how amazingly successful this bloke is simply by people following his trades. I'm not suggesting he is doing anything wrong, as you seem to have rushed to infer, in fact his whole operation appears to be amazingly successful and good luck to him.