LONDON (AFX) - Provexis PLC said it has entered into a long-term collaboration agreement with Unilever PLC to jointly develop a new concentrated format of its patented Fruitflow heart-health technology for application in Unilever's food product portfolio.

Financial details of the deal were not disclosed.

The partners plan to enter into a global licence arrangement for the technology.

Fruitflow is a patented natural extract from tomato which Provexis said has been shown in human trials to reduce the propensity for aberrant blood clotting that is typically associated with cardiovascular disease and which can lead to heart attack or stroke.

In 2005 the market for heart benefit foods was worth 4 bln usd globally, Provexis added.

Considering the growth potential this share has a target of about 8-10p in the medium tern and is a good buy at current levels

As usual, pls do ur own research.

i read it, and though certainly positive, it didn't look exactly sufficient to set the world on fire.

i hold pxs - this one has legs - will be a success - lots going on imo - GL all

until it gets DVT and requires an amputation

kim--that's a very positive post I'm pleased for you and I hope any other diabetics try it and benefit. Far more important than monetary gain.

i believe it's the sticky buns and beer that play havoc with blood sugar readings!

mp, that is very true!

I might just be able to have a couple of sticky buns with my pint now cynic! :o)

yep cycnic a pint sounds good - had me buns earlier!

are you offering to buy cynic.... must be your round by now.......... there he goes off on his bike again, new there was a reason for you going to france. :)

Blood sugar levels last night at an all time low for me of 4.8. This morning 5.6 setting a new low average of 5.8 over 7days, 6.0 over 14 days and 6.2 over 30 days. I think I'm going to have to watch that the reading doesn't go too low!

good stuff kim - hope the reading keeps steady for you - i know people in similar situations

Thanks gibby.

you are welcome & :

http://www.dailymail.co.uk/news/article-1220169/Actimel-advert-banned-claiming-yoghurt-drink-prevents-illness.html#comments

comment from above link / article: 'Again, Provexis with Fruitflow is currently the only holder of an Article 13.5 Approval from the EFSA which is what all these big manufacturers have been seeking (along with article 13.1 claims as well)'

good for pxs imo

Incidentally, I heard a snippet on the news today that Danone are having to omit one of the claims they are making about their yogurt because they are unsubstantiated. I'm sure similar rulings will soon follow - all to Provexis' advantage.

The new shares are about to hit the market and probably the sp will dip. IMO as news gets closer those in the know will start piling in and we'll be shooting up again! I hope so.

MP - first tranche of new shares are already 'in' the market, 2nd tranche should get approval on friday 14th Oct for admittance onto market "before the end of October"

so couple of weeks probably before PXS have a billion shares in issue. we still have to see if we get our chance too.

thanks GN in that case we are holding up quite well.

Tried a couple of days of eating junk food, drinking wine and beer, basically doing what I shouldn't! B/s readings 6.5 yesterday, 6.4 today; they would normally have been in excess of 9. I am impressed!

not taking Actimel as well i assume!

No, Danone have been telling porkies, I only stick to the stuff that really works! ;o)

Although, if you mean to categorise it in the junk food label, maybe I should give it a go!!