For Immediate Release
7 March 2014

boohoo.com plc
("boohoo" or the "Company")

Announcement of Placing details and Admission to AIM

Successful Placing to raise £300 million
Market capitalisation of £560 million at Placing Price
Trading starts 14 March 2014 on AIM

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, today announces the successful pricing of its initial public offering ("the IPO") and the placing ("the Placing") of 600 million ordinary shares at 50p per share. It is expected that dealings will commence on AIM at 8.00 a.m. on 14 March 2014.

The Company designs, sources, markets and sells the latest on-trend fashions through the www.boohoo.com website to a core market of 16-24 year old consumers. boohoo is a well-established brand in the UK, Ireland and Australia and currently sells its products into over 100 countries.

boohoo is raising gross proceeds of approximately £300 million, £50 million of which will be used to accelerate its expansion and enhance its working capital base. A proportion of the money raised will be used as part of a multi-stage development plan to grow the Company's distribution facilities and repay the outstanding mortgage on its Burnley warehouse, in addition to funding the infrastructure and IT systems to support future international growth. Approximately £240 million will be used to repay the Convertible Loan notes held by the Company's existing shareholders. Following Admission the Board and the Kamani family will hold approximately 44% of the Company's enlarged share capital. On Admission, the Company is expected to have net cash of approximately £50 million.

The Company is expected to join AIM on 14 March 2014 with a market capitalisation at the Placing Price of approximately £560 million.

The Ordinary Shares will trade under the ticker "BOO" and the ISIN number is: JE00BG6L7297. Zeus Capital is acting as NOMAD and Sole Broker to the Company.

Company highlights

· A strong brand identity and competitive position
o Founded in 2006, boohoo has grown rapidly, developing a brand identity and an international online proposition, and now has over 2.3 million active customers, with approximately 140,000 new customers registering on the website per month
o High fashion, high quality and low price products
o Limited number of direct competitors, focused on a similar age group and price point

· Agile supply chain facilitated by a unique 'Trial and Repeat' model
o Trends transferred from catwalk to closet in as little as six weeks
o Low stock cover of just seven to eight weeks

· A successful track record of revenue generation and profit growth
o For the ten months to December 2013, sales increased by 70% to £91.9m and adjusted EBITDA grew 188% to £10.1m (versus £54.1m and £3.5m respectively for the same period in the prior year)
o Exclusively own brand offering, generating gross margins of over 60 per cent

· A highly experienced management team
o Founded by Joint Chief Executives, Mahmud Kamani and Carol Kane, who together have a long history of supplying fashionable clothing, accessories and shoes to high street retailers

· Demonstrated international growth
o Currently operates an English language website for all sales in the UK and globally and a local French language website launched in October 2013
o 37% of sales were international for the ten months to December 2013, growing from £18m to £34m

· A compelling growth market
o The global apparel retail market has grown at an average annual growth rate of 2.8% per annum since 2008 and is expected to be worth £987 billion by 2017. Online retail sales are forecast to take 23.5% of total fashion retail sales by 2016 in the UK
o Expansion of the current product range, will allow boohoo to broaden its appeal, supported by engagement through interactive content and marketing
o The Directors believe that boohoo's exciting growth prospects are underpinned by forecast growth in both the domestic and international online fashion retail markets, the Company's highly efficient sourcing model and a robust infrastructure development plan

Commenting on the announcement, Mahmud Kamani, Joint Chief Executive of boohoo, said:

"We are delighted to announce that our initial public offering has been successful. The placing and Admission to AIM marks a significant step for boohoo as we invest in this exciting growth opportunity underpinned by the rapidly growing online retail market.

We would like to welcome our new shareholders to the Company and look forward to continuing to develop our business providing market leading customer service for on-trend, value led fashion clothing and accessories as a publicly quoted company."

Carol Kane, Joint Chief Executive of boohoo, said:

"boohoo is a lifestyle driven, online destination and the 'go to' for the latest fashion trends at affordable prices. We are confident that our competitive position and growing customer base means that we are well placed to capitalise on the fast growing online fashion retail market. Our success to date, coupled with our exciting expansion plans, makes this an ideal time to bring the Company to AIM."




Enquiries:

boohoo.com plc
Mahmud Kamani, Joint Chief Executive
Carol Kane, Joint Chief Executive
Neil Catto, Chief Financial Officer

c/o Buchanan +44 (0)20 7466 5000
Buchanan - Financial PR adviser
Richard Oldworth
Helen Chan
Gabriella Clinkard

46 and retail chasing ,things looking good

Heavy enough at 47 for me so daddy is out.

Quietly back on the rise. Still a good long term play in my opinion.

Shore Capital new buy rec yesterday (not sure of target price), Jefferies and Oriel buy recs last Friday, tp 68p and 72p respectively.

boohoo.com FY to be below market forecasts

StockMarketWire.com

boohoo.com's revenues rose to £50.8m in the four months to the end of December - up 27% at constant exchange rates - after a record week over 'Black Friday'.

But it says that full year results are likely to be below current market expectations

The online fashion company said gross margins rose by 30bps to 59.9% and it had 2.9 million active customers - up 31% on a year ago.

A trading statement said: "We announced in our interim results statement in mid-October that we had managed our marketing spend and growth in the early part of this period, whilst also delivering the successful implementation of the new warehouse management system and fully responsive website. Marketing was then increased to stimulate sales, however, the resultant growth was less than anticipated. We believe this was principally due to heavy promotional activity on the UK high street arising from the warm autumn season.

"Despite the challenging high street trading environment, we had a record week over "Black Friday". The investment made in the warehouse and IT enabled us to execute on handling this peak in gross demand which was 2.4 times our previous busiest day whilst maintaining our promise to the customer.

"Our international pricing initiatives produced encouraging results with constant currency growth of 20% in Australia and 41% in the US. Within the 41% constant currency growth achieved in the Rest of Europe, France was particularly strong.

"In light of the prevailing sales momentum in the business, we expect the full year results to be below current market expectations. We now anticipate growth for the second half as a whole to be in line with the 25% growth for the four month period to 31 December 2014. As a result we also expect the EBITDA margin for the full year to be in line with the first half at approximately 10%." Joint chief executives Mahmud Kamani and Carol Kane said "Whilst the period proved a challenging trading environment, we have still grown the business by 25%, albeit short of our previous expectations. We are very confident that our fashion credentials, pure play online model and the significant investment in infrastructure will continue to drive growth in the UK and internationally."



Story provided by StockMarketWire.com

i was amazed to see this one touted as a share for 2015, and it was clearly a singularly misguided tip too

i see above that i was castigated for calling this a mug-punter's share, but i look to have been absolutely correct ..... and KOOV is not much better

I though boohoo was a internet success way back 2000 and then fizzled out losing shareholders £ots. dunno. Perhaps it went private and they are hoping to make fortunes again via the 2014-IPO...?
With on-line being somewhat saturated, I think I'll watch and learn.
The recent fall suggests cynic is talking good sense. . . . but I don't see why the Market is dumping the stock...currently 22p

No strange the share price reaction to bad news
Any share trading on Prostective PE of over 100 and then profit
warning is going to he hammered although already well down from the IPO price 50p



Well done for those who avoided the stock
1st time posting here

but you can bet that, as with KOOV, the founder directors stuffed their bank accounts to the brim

Revenue for the year ending February 2014 was a relatively modest £110m, with operating profit £11m. With revenue for the 10 months to end December 2014 £118m the growth is still clearly excellent - but is it enough to justify the premium rating which should imply an element of long term continuity? Read more at http://www.investorschampion.com/ or http://tinyurl.com/okelz8d

i admit to having been scathing in the past about this company (and KOOV)
however, i have recently seen some of BOO's tv advertising and it really is very professional and impressive indeed
they have clearly identified their specific target market and are focussed on it

i shall add this to my watchlist

hmm! ...... so just bought 5,000 and may add in due course

That's unlike you cynic - are you buying Koov's too ;)
I still think they'll both come good. If anything I prefer Koovs

KOOVs always struck me as a company with carpetbagger directors

beat you too it cyners & greyhound, I thought the same with a lot of luck these teens with no value or sense of money will hopefully make this another asos....... fingers crossed for a good statement on the 31st.,.
Edit: 29th Sept results.,.

fwiw - N+1 Singer raises target price to 40p; rating buy

Tipped in Small Company Share Watch.

Stifel also buy rec on 1st Sep, target price 39p, Investec 21st Aug tp 46p, Jefferies 19th Aug tp 38p

don't forget interims due 29/9 ..... nor that even the "recovered" sp is still 32% below issue price

Are you adding Mr C? Nice rise up to interims would be good and then sell on the news?
Declared short interest only 1.12% so nothing to worry about there.......yet.