Company Profile

YooMedia plc is one of the fastest growing interactive entertainment companies in the UK.
Since 1997 we have been developing and launching leading B2C consumer brands in the gaming and community sectors. We also work in a B2B capacity with leading brand owners, agencies, content developers and broadcasters to design and develop their interactive content strategies.

Led by Executive Chairman Dr. Michael Sinclair and Group Managing Director Neil MacDonald, YooMedia has assembled a highly experienced management team that possesses a unique blend of skills and experience in the areas of Digital TV, Internet and mobile phone services and technology.

With main office locations in London, Exeter and Maidstone, YooMedia manages core assets including:

Over 30 office locations throughout the UK alone

State-of-the-art studio, production and post-production facilities at our Wapping location.

UK broadcast return path & bandwidth owner

Fully fledged UK Bookmaker License

Database with over 350K UK singles

SMS Engine access with international reach

Fully staffed 50 seat Customer Contact Centre in Maidstone, Kent

YooMedia Dating & Chat - Our dating subsidiary company manages the oldest and largest UK-owned dating brands including Dateline, Club Sirius and Avenues. YooMedia Dating has over 20 office locations throughout the UK and also manages YooChat, our world-leading interactive chat service found on UK digital cable on the Telewest platform (platform extensions planned for 2005).

YooMedia Gambling & Games - Combining the brands of Avago and Channel 425 (in partnership with William Hill) YooMedia is on the leading-edge of interactive fixed odds, casino and poker gambling services for digital TV, the web and 3G mobile phones. Our gaming business also manages YooPlay, the only interactive just for fun games channel found on all four Digital TV platforms in the United Kingdom.

YooMedia Enhanced Solutions (YES) - YES works with brand owners, agencies, content owners and broadcasters to clarify the options, define the strategies and deliver the interactive content that enhances consumer and audience experiences. YES customers include the BBC, Nestle, Celador, William Hill, Channel 4, ZipTV, The Cartoon Network and HR Owen.

from WMH results today....not bad!!

Interactive

Strong underlying growth in poker, the online casino, and arcade products helped
counteract the impact of adverse sporting results and the division finished the
year with gross win of #106.1m, up 25%, and profit of #51.7m, up 39%.

2004 also saw the launch of our own TV station on Sky Channel 425. This was a
deliberately low cost, low risk entry strategy into interactive digital
television. The platform has made an encouraging start and we will be expanding
our coverage of live sporting events, as well as introducing coverage of live
poker tournaments, to attract more viewers and use the medium to promote the
brand and other growth areas for the Group.

Towards the end of the year, we also introduced a new range of java based casino
and slot products suitable for GPRS and 3G generation mobiles to complement our
already successful WAP sportsbook and arcade offering.

The launch of these two initiatives in addition to our already successful
internet sites provides UK domiciled customers with unrivalled access to our
business and the brand with a distribution ubiquity few competitors can match.

We ended the year with 292,000 active Interactive customers (2003: 247,000).

http://www.thisislondon.co.uk/news/business/articles/timid398502?source=

"Harding is to focus on building Hill's European poker operations with the imminent launch of a major online tournament promoted by the company's channel on Sky."

Pleasing to see Yoomedia Solutions, working with William Hill, a FTSE 100 company, to deliver major sporting and gambling events on Channel 425, the joint venture between Yoomedia and Willaim Hill.

Please note the credibilty and industry awareness, this will create for Yoomedia Solutions, going forward. How long before other betting chains, such as Ladbrokes, Corals and many others, decide they also require a presence on digital television? How long before Yoomobile's patented, time stamping technology, is implemented into the broadcast stream, of every channel Yoomedia Solutions operate? How long before our mobile technology, is delivered within the progamming content of Talksport Television, now owned by Willaim Hill and broadcasting on Channel 425?

nice work mac

Isn't it fantastic, knowing what we know on this board.

A lot of the great news over the last month, has been out there, and between everyone on the board, we have found some great articles on the growth spurt that Yoomedia would appear to be on.

Don't forget, the majority of the investing public do not read these boards, and with lack of any official news due to the close period, apart from what would appear to be two institutional sales which by stock market ruling had to be disclosed regardless of a close period - hence the reason the SP has stayed fairly flat.

Imagine yourself to be one of the 99% of people that have probably even never heard of the company Yoomedia, have probably not even realised they have used one of their many services over the past year, and then this happens:-

Yoomedia - 2004 Year end results and trading statement:-

Financial highlights:-

Full year turnover - 2004 60,000,000 million ( inc aquisitions ) - against 2003 - 740,000 ( no that is not a typing error )

Current Trading Highlights:-

NHS three year contract awarded 15,000,000

Celador - Ongoing Yoomobile contract, interactive SMS programming, now rolling out across Europe, with the world to Follow

Nesle - Awarded high profile national Mobile advertising contract - potential 80,000,000 users

Sucessfully running three of the most sucessful gaming and gambling channels on on Sky Active portal,

Formed partnership with FTSE 100 company William Hill - to run all of its iTV gaming and gambling product via channel 425 on Sky Active.

Interactive programme content providers to BBC, ITV, Channel 4, Channel 5 and UKTV

Only company to have presence on all four UK Digital platforms, with subscriber base growing on a weekly basis.

Future trading prospects:-

Successful integration of all aquisitions, company at the time of reporting now in a cash poitive state, with forecast profits this year in the region of 5 million

DTV and iTV services continue to grow on a worldwide basis, the USA currently has 40 million digital TV subscribers, UK to have 100% coverage by 2012.

Yoomedia took part in a sucessful mock bid as part of a consortium to run the new PSB channel, with a 300 million per annum budget.

Makes good reading dosen't it - we know most of that, 99% of the population do not - I don't think that will be the case after the annoucement, do you ???

I am sure there is going to be a lot more information that not even we know about yet, the excitement is building.

Regards

cant wait for the sp to build along with all this excitement...

mactavish

I agree with you , there is an enormous amount of info here. I would go further and say that most of the so-called investment professionals , including some well known magazines, do not know the full story and the implications. When they wake up to YOO, things will explode, IMHO.

These two posts are from another board and are not mine.


First one as follows.

GMC Have announced a new placing today of 70.5 million shares to raise money for new acquasitions and mobile gaming and are talking to people about this move you don't think Yoo might be one of those being approched about the mobile gaming .( the mobile stamping bit I mean.) seems to me this is right up there street.

Second one as follows.


Hang on in there. Heard a snippet on the grapevine that will surprise the market. I know this sounds like a ramp but I can't help that and please nobody buy on the content of this post. I heard it today, can't say anymore.

BC

Any thoughts why this has drifted over the last few days?

Tempted to top up but lots of other opportunities are out their.


B2B

B2B

Pretty low volumes on all of my stocks incl YOO. Been a rather poor week in all.

I got in on Yoo last week and am still in a loss situation due to charges but can see huge potential in this one when people wake up and get ther fingers out of oil and mines.

Yoomedia PLC
04 March 2005


4 March 2005


YooMedia plc

Additional Listing and business wins


The board of YooMedia plc ('YooMedia' or 'the Company') announces that it has
authorised the issue and allotment of 1,919,122 new ordinary shares of 1 pence
each in the Company ('Ordinary Shares'), credited as fully paid, to satisfy the
deferred element of the consideration for the acquisition of Whoosh Group
Limited, which was completed in July 2004.

Dr Michael Sinclair, chairman of YooMedia, said: 'The fact that we are paying
the maximum number of ordinary shares owed under the deferred element of the
consideration reflects the positive trading experienced by Whoosh since its
integration into the YooMedia Mobile division. Creating a mobile interactive
dimension for programmes such as 'Who Wants To Be A Millionaire', in partnership
with Celador and ITV, has proven the value of the proposition.'

'The growth of YooMedia Mobile within the interactive broadcast and marketing
arena is a key part of the Company's strategy and we continue to score successes
in this division. These include agreements with BSkyB to add an SMS interactive
dimension to two programmes airing on the Sky One channel: 'Entertainment
Tonight' and 'Dragon Quest'.

Application has been made for 1,919,122 Ordinary Shares to be admitted to
trading on AIM and it is expected that admission will occur on 9 March 2005.

Further information

YooMedia
David Docherty, chief executive 020 7462 0870

Powerscourt PR
John Murray 020 7236 5615




This information is provided by RNS
The company news service from the London Stock Exchange
MBPA

I have to say, I do like the wording as follows:

"The fact that we are paying the maximum number of ordinary shares owed under the deferred element of the consideration reflects the positive trading experienced by Whoosh since its integration into the YooMedia Mobile division. Creating a mobile interactive dimension for programmes such as "Who Wants To Be A Millionaire", in partnership with Celador and ITV, has proven the value of the proposition."

"The growth of YooMedia Mobile within the interactive broadcast and marketing arena is a key part of the Company's strategy and we continue to score successes in this division. These include agreements with BSkyB to add an SMS interactive dimension to two programmes airing on the Sky One channel: "Entertainment Tonight" and "Dragon Quest".

WE'RE ONTO A WINNER THAT NOT MANY OTHERS KNOW ABOUT.

Does anyone have an idea why this good news has not had a positive impact on the Price?

new issues dilute the market, so the fact it hasnt fallen is a good sign. lets see on the run up to 9th march. been half watching this share do you think i should get in if so why??

Kivver. I think the wealth of information supplied by the posters on this thread more than illustrates the reasons for owning this share if you look at the past posts.

Kivver

Please read the posts for the last 6 months, the amount of quality research on this BB is outstanding. If you then decide not to invest, then I have nothing further to add.

You can only take a horse to the water but you can't make it drink.

Full and deserved credit to PSmith64 for locating article. Thank you Paul.


Very interesting interview with Simon Gunning, Head of Interactive programming at Celador

Would recommend anyone following Yoomedia to sign up for the free newsletters concerning iTV from www.itvt.com , like me, you will then get great articles like this send to your in box,......................, read on:-

Interview:
Simon Gunning, Head of Interactive Media, Celador International

Last November, Simon Gunning, who had been controller of interactive at Flextech, joined Celador International as head of interactive media. He recently spoke to [itvt]'s Tracy Swedlow about Celador's ongoing efforts to develop interactive properties based both on its own and third-party brands, about a popular new interactive feature, called the "Walkaway Question," that seems to have generated new interest in the company's long-running game show format, "Who Wants To Be A Millionaire?," in the UK and elsewhere, about the company's future interactive plans, and more.

[itvt]: As controller of interactive at Flextech, you were closely associated with that company's decision to follow a business model for interactivity that eschews charging for it, and instead uses it to build viewer loyalty and reduce churn, correct?

Gunning: Yes, we went over from a pay-per-play model to a free model. After we'd spent huge amounts of money on building red-button interactive TV applications with Two Way TV, and then even huger amounts of money on playing them out--when you take into consideration bandwidth and maintenance and those kinds of things--it became pretty clear that we couldn't make the pay-per-play business model work with the size of audience that we were getting. It was a very healthy audience for multichannel television, but even if we'd been able to convert 10 percent of the audience into people who were going to pay to play, we'd still have been far from recouping our costs. And, when we were following the pay-per-play model, we weren't getting any peripheral benefits from the interactivity, either.

However, we found that the uplift in revenue that occurred when we used free interactive TV to improve the channel performance far outstripped any revenues we could get directly from pay-per-play ITV applications in a multichannel environment. Of course, things are different when you are offering pay-per-play interactivity in a terrestrial broadcast environment. This is simply because the audiences are much larger. "Who Wants To Be A Millionaire?," for example, managed to get 8.1 million viewers on Saturday nights. When you're attempting to convert those kinds of audience numbers to pay-to-players, then there's definite scope for making money directly out of interactivity. But, with the smaller audiences you get in the multichannel environment, that's not the case.

[itvt]: What have you been focusing on since joining Celador?

Gunning: Growing the business outside of the Celador International brands, to acquire and manage the rights of third-party properties. Working with clients across many industries as far ranging as music, advertising and sport. And, as technology continues to advance, seeking ways to further grow the world's biggest interactive brand, "Who Wants To Be A Millionaire?," whether it be to new territories or new platforms.

So, naturally, I've been closely involved in our strategy for growing our brands: improving their distribution and the public's brand-awareness, and then using those brands to generate direct revenues in conjunction with broadcasters or on our own. We've got better ways of doing this than pure red-button interactivity. So, in the case of "Who Wants To Be A Millionaire?," mobile and Internet are the primary routes for the brand's exploitation, along with interactive peripheral products like the DVD, which we've launched in numerous territories with Universal and Zoo Digital. Taking our programming brands beyond straight linear broadcast and offering mobile, broadband and other services based on them can generate a lot of direct revenue. We also spend a lot of time helping all of the 105 broadcasters that carry "Millionaire" to develop their strategy for interactivity. I'm sure it doesn't come as any surprise to you that their real objective is to start earning more money more quickly. And one of the best ways to do this is through interactivity.

[itvt]: Is Celador still offering red-button applications in association with its programming?

Gunning: Yes we are. We have red-button services in the UK and Italy. Red-button interactivity has a great part to play with certain broadcasters, and we're actively supporting them in deploying applications.

[itvt]: You just touched on the fact that Celador is now licensing third-party brands specifically in order to transform them into interactive products. What considerations led to the decision to start doing this, and can you provide any examples of third-party brands you're doing this with?

Gunning: It became clear to Celador that there's not only a wealth of experience in interactivity present inside the company, but also that we have the opportunity to take advantage of our relationships around the world to generate revenues and increase awareness for clients. The most notable new clients so far come from sport, but I'm not at liberty to talk about them yet.

[itvt]: You recently rolled out a mobile-based interactive TV feature on "Millionaire," called the "Walkaway Question," that's been receiving a lot of notice.


Gunning: Yes. It's really great. It is totally in synch with why people are motivated to watch the program in the first place. What it is, is this: when a contestant gets to a point in the game at which they choose not to answer the question, because they've won a lot of money and don't want to lose it by giving an incorrect answer, the host turns to the camera and says, "You've got 30/60 seconds to answer the question at home." Now, this is a mobile service, not a red-button service, and so perhaps doesn't correspond to our traditional understanding of interactive TV--it's not an open SDK service or a Liberate service or something like that. Yet it is what I would call "perfectly enhanced television," in that, as I said, it plugs into why people are watching the program in the first place--which is because they want to shout out the answers and they like knowing more than other people. We got 1.3 million entries over the course of eight shows in the UK, with each entry being charged a pound sterling.

[itvt]: What is the split of the revenues between yourselves, the wireless carriers and the broadcaster?

Gunning: Unfortunately, that information is covered by non-disclosure agreements.

[itvt]: The Walkaway Question is run by YooMedia, correct?

Gunning: Yes. They run the time-stamping that enables the service in the UK. The time-stamping is extremely important. You see, we can't just pull a lucky winner from a hat: that would actually be an illegal lottery under UK law. What we have to do is to ensure that it's a game of skill, and that people follow the rules and answer within the 30-second time limit. So we need to have a very efficient time-stamping system in place, so that we can distinguish the winner without any fear of rebuttal from unsuccessful contestants, and in such a way that our regulatory bodies are comfortable with the contest. We don't want to put our broadcast partners at any kind of risk, so we have to make sure that services like this one are foolproof. Among other things, we rely on our suppliers to provide us with the relevant warranties.

One thing that we're finding--and this doesn't surprise me--is that more people are watching the program because of the Walkaway Question. So not only do we make a huge amount of money from the app, it drives viewership as well. Last Saturday, for example, the show out-performed anything that's been in its slot in the past few years. So the app both generates revenues directly, and provides the benefit of increased audience involvement which interactive TV can bring about, and which, as I mentioned before, is how we used the medium at Flextech. This is because people are now watching the show not just to see how clever the people on the TV are, or how clever they themselves are in comparison--they're also watching because they're hoping that the contestant doesn't know the answer, and walks away. Because then, the viewer gets the chance to join in. To me, this totally bridges the gap between stand-alone, mobile, revenue-generating services and integrated enhanced television.

[itvt]: Is the Walkaway Question only offered in the UK?

Gunning: We've actually launched Walkaway in five markets so far: the UK, Germany, Slovenia, France and Venezuela.

[itvt]: Do you announce the winner on the air?

Gunning: No, we can't do that in the UK because of the regulatory environment: as I mentioned, every response has to be time-stamped, which means that we can't determine the winner immediately--though we can do so very soon after the show is broadcast. Now, viewers have 30 seconds to enter, and the time-stamping makes sure that anybody who's entered and got the correct answer did so in that allotment of time. Then we follow that up with a tie-breaker question, which again is time-stamped, so that the fastest viewer to respond wins. In the event of a tie in the tie-breaker round--if two viewers have answered the question correctly at exactly the same time--then we go onto another round and send them another tie-breaker question, to which their answers again are time-stamped.

In countries where we can't run the Walkaway service, we have another service called "Home Viewer." We've launched it in five markets so far: Belgium, Hungary, Portugal, Australia and Bulgaria. It is slightly different, and it works in the absence of time-stamping. It not only generates revenues but improves the viewer's experience because it is integrated and synchronized with the program. Home Viewer poses a question at the start of the program, then viewers send in what they think is the correct answer, and the winner is announced at the end of the show or the next day. It's really a stand-alone service which works really work: for example in Hungary, where it is huge, it's received 1.2 million plays.

So you were asking what things I'm focusing on at Celador: well, one of the major tasks of my department is to try to launch these services on as many as possible of our 105 broadcaster partners around the world for "Who Wants to Be a Millionaire." Wherever the technologies exist, we're launching these services. Celador has a very efficient international production team, who visit every broadcaster--literally on the set--and talk them through all this so that we can get as much of a homogenous approach around the world to the format and its interactivity as we possibly can.

[itvt]: How do you suggest that your broadcast partners present the Walkaway Question during the show?

Gunning: Our advice to broadcasters would be that the host should introduce the interactive service, and turn to the camera, so that it's a very personal thing between the host and the viewer at home. The host will usually say something along the lines of: "Contestant X has chosen not to answer the question; that means that everybody at home has 30 seconds to answer the question from when I finish reading, and one lucky viewer will win 1,000." At that point, the host reads out the question with the multiple choice answers. Then we have a countdown clock--which is part of the graphics environment that we provide our broadcast partners--which counts down for 30 seconds. That's the end of it, as far as the broadcast format is concerned. But in the background, what we've now got is a huge number of viewers who are continuing to interact with the program and the brand by their mobile phone, as they go through the knockout rounds.

[itvt]: I take it you are planning to launch the "Millionaire" mobile games in other territories?

Gunning: We're rolling the services out as quickly as we can. We've got a very aggressive plan to launch them in at least another 15 territories over the next 3 months.

[itvt]: Are you planning to offer them in the US?

Gunning: The US is a slightly different case, inasmuch as ABC holds the rights to run ancillary services to the program there.

[itvt]: What has usage of Walkaway been like in France and Germany?

Gunning: It has been hugely success in both France and Germany, even more so than the UK.

[itvt]: Are viewers staying tuned to the show because of the games?

Gunning: What we are seeing is a general uplift in the ratings for the program. What we don't know about yet--and it's certainly something I want to put together--would be the commercial co-efficient performance of those viewers. That is to say: when we get to an ad break, are the viewers who play the games hanging on during the ads? And, therefore, are our broadcast partners achieving improved commercial impact? Unfortunately, I don't have any data on that just yet, because, obviously, being the production company rather than the broadcaster, we're not privy to that stuff. So we have to work with our partners there.

[itvt]: I take it that Celador has some sort of intellectual property rights over the Walkaway Question format?

Gunning: Yes. It's our intellectual property, inasmuch as it's part of the format IP. The Walkaway is a fundamental part of the "Millionaire" intellectual property: with "Millionaire," you've got the money tree, and then you've got the lifelines, and then you've got Walkaway. So Walkaway is not something that anybody else could do.

On the other hand, I think that with these services, it isn't so much a matter of protecting our intellectual property and stopping other people from doing it. We really don't mind if other people want to be running questions that are time-stamped. That's fine. As you know, we don't even own the time-stamping, technology: our mobile partners in each territory own those things. What works for us is that Walkaway fits so perfectly with the broadcast format that it doesn't really matter. We've got a huge-rated program, and by running the Walkaway and Home Viewer services, we tap directly into viewers' motivation for watching it. So there's nothing that we need to protect, apart from, obviously, our format IP--and we do that very efficiently.

[itvt]: Are you in the process of creating more games like these around your formats?

Gunning: Yes. That's part of my remit. Having come into Celador a couple of months ago, my remit is to grow the interactive side of the business. Part of that is leveraging all the relationships we have established, thanks to "Who Wants To Be A Millionaire?" and our other linear programming formats like "You Are What You Eat." That format has been a huge international hit for us, as well. So my job entails me concentrating on growing the reach of our interactive services, and ensuring that we not only provide those services for new broadcast formats that we develop ourselves, but develop them from other people's brands that we license, and also manage other people's interactive services on their behalf.

[itvt]: I take it that you are hoping to grow your interactive presence in the US?

Gunning: Yes, absolutely. I think there's a lot of interest--certainly, from my team--in working with American companies. I don't want to sound arrogant, but we really know a lot about what works in terms of complementing broadcast formats with interactive services. I think that another successful area for us--certainly in the UK and in Europe--has been gaming: taking broadcast into the gaming world. That's something that we'd like to talk to people in North America about, as well. In general, we're working to distribute our various formats both as broadcast products and as fully integrated, interactive products that generate direct revenues.

[itvt]: The Walkaway Question is currently offered only as an SMS-based app. Could it also be offered as an IVR service or as a red-button app?

Gunning: It could be offered as a fixed-line telephone service. However, it's not a service that could be offered on a set-top box. I don't think that we could ever get to a position where we could have effective time-stamping using set-top boxes. They don't have the necessary return-path bandwidth to ensure that everybody who enters the competition has a fair-and-level playing field. Besides, mobile allows us to extend our brand and our relationship with our viewers off-screen.

[itvt]: Are you following the IPTV space at all?

Gunning: I think that the IPTV space will be very interesting. We're definitely talking to IPTV providers about specific IPTV content. I think interactivity has some very interesting potential in IPTV, which can't be achieved on any other platform. It's a very exciting world. We're also interested in offering 3G video services, as well.

[itvt]: Other than the Walkaway Question, what other interactive extensions to your formats have you been developing?

Gunning: We've done lots of other stuff. We've launched Java games around "Who Wants To Be A Millionaire" in many, many territories. Wherever they go, they're instantly number one on the mobile networks. We're taking the "Millionaire" brand and spinning off all kinds of stand-alone products that not only continue to push the brand, but also make a lot of money. As far as our other broadcast formats are concerned, we have a big soccer awards program coming up in September, called FIFPro. FIFPro is an international body that represents professional soccer players, and they have an awards ceremony taking place, which we're televising and distributing around the world. We're going to be running a huge vote in which soccer fans around the world choose their favorite player of the year, and we'll incorporate that into the awards show. We have high hopes for that. We're currently working very closely with our broadcast partners, to make sure that the pre-marketing is effective enough that viewers--in the lead-up to the event-all start voting and interacting with the brand, so that they then watch on the night to see who the winner is. Viewers who participate in the vote will be able to win prizes.

Another thing we're doing with the FIFPro awards is distributing video content from the event to mobile networks and ISP's. We think that's going to be a very interesting project, in terms of spreading the broadcast brand in new and different ways and in terms of creating new ways to make money off a one-off event.

[itvt]: What do you consider to be the most interesting innovations currently taking place in interactive media?

Gunning: Peer-to-peer interactive gaming and wagering.

[itvt]: Why do you consider this so interesting, and what specifically are you doing in this space?

Gunning: It's interesting because it offers compelling new gaming experiences and potentially huge revenues. We have the Millionaire service in Israel, which we're looking to connect not only phone-to-phone but phone-to-set-top box and set-top box-to-set-top box.

[itvt]: Thank you for your time, Simon.

End of interview

Very interesting point to note in this article " Time Stamping Technology required, to make this type of game legal under gaming law " - in my opinion, Yoomedia will end up with a string of Broadcasters fighting over their airtime in the months ahead, to the point, they will become fully booked - after all, there are now close to 500 broadcasters in the UK now, all looking for interactive TV as a way of generating additional much needed income, as advertising revenues drop.

Just remember, this is just one of Yoomedia's clients, in just one of its divisions.

Regards

Paul

Simon Gunning, Head of Interactive Media, Celador International

"Last Saturday, for example, the show out-performed anything that's been in its slot in the past few years. So the app both generates revenues directly, and provides the benefit of increased audience involvement which interactive TV can bring about"

So Yoomedia's patented, time stamping, mobile technology, is actually increasing viewing figures for broadcasters, program producers. I agree with PSmith, the potential for our patented, time stamping, mobile technology, for delivering increased revenues and crucially, increasing viewing figures is there for all to see. I can also forsee Yoomobile being fully booked in advance, in the near future, possibly ony 6 months away. Please form an orderly que and no running in the corridor!

Has the television industry found thier 'Golden Goose'? How do they increase viewing figures, drive up revenues and keep advertisers happy? This problem has has industry executives floundering, until now! The answer is Yoomobile, only one division of Yoomedia.

Now then, very soon viewers will be asked to watch advert breaks, with a question at the end of the advert break, relating to one of the adverts shown. The effect will be to force viewers to watch ALL the adverts and watch each advert very closely, picking up on the minor detail. The is a dream senario, for broadcasters, program producers, advertisers and Yoomedia.

Expect to see this concept very soon.

Great read, having been away for a few days with only limited access to MoneyAM via the local library and that's had to concentrate on trading positions. How do we see the financial projections now? mac quoted projected turnover figures: where do these come from? Can we do a provisional breakdown by division (as previously done around last October)? iPublic mentions GMC (which I also hold): what form of tie up do you see - the focus appears complimentary, i.e. interactive TV and internet?

Eric

Eric

Performing a breakdown of Yoomedia's divisions is a task we are not able to perform. We need access to the latest trading numbers, with inside knowledge of the commercial innitatives currently being worked on, which would impact on revenue over the next 18 months. For example, in the last research note in October, the broker made it clear his estimate for our iPublic divsion was on the very cautious side, until more visability emerged from the 15m NHS contract. There are so many juicy divisions of Yoomedia, I can easily see the business being valued at 200m inside 12 months. The broker made quite a good job in the last research note, in breakdown estimates for each division and will do so again.

This is a very exciting for shareholders:

"Very interesting point to note in this article " Time Stamping Technology required, to make this type of game legal under gaming law "

How much more exciting would commercial breaks be, if one could win a Honda car, by watching the advert carefully and replying to the question, based on the advert itself? The advertiser would love it, finally the audience concentrating on the product. Honda would pay for the car, produced at cost and Yoomobile and broadcaster run off with the profits! I've e.mailed the director of Yoomobile, to remind him of this untapped potential.

Sorry, can't remember mentioning GMC, or did I?

Yoomedia Dating, appear to have rebranded the websites of our dating businesses. Each brand, now enjoying it's own distinct personality, targeted at specific market segments. Check them out!

http://www.clubsirius.com/

http://www.dateline.co.uk/

http://www.avenues.co.uk/

Our dating services will be available on mobile phones, very soon!