ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

SEADOG

The results themselves may already be in the price given that we know the level of the first 5 months trading, so the key thing is the picture with regard to current trading for the Xmas season. If this is fairly general in the Interim results then more specific information should be part of the analysts briefing at 12 noon. Two bites at the cherry! Probably best to hold for follow-up comment, capturing a wider audience, before profit taking.

Eric

as the share price collapses on the news of increased trading and converting loss to profit! >>>>nothing changes? with the recent drop of their highs I thought they were cheap before today started!I obviously have not got a clue

My sentiments exactly willfagg. A sobering experience to learn from

BIG COLLAPSE!!!!!!!!!!!!!. Where can the share price go down up to ? any ideas.

seb

maybe this is just a bout of profit takers? I would have thought its as cheap as it can go, but what do i know? i thought it would break a 1 today!!

Lets wait as EW says until 1200 when the analists have a briefing. the price is slowly moving back up !!!!

Ealier this year we saw a similar collapse in the price which soon recovered. As EW says, lets wait until noon for encoraging news.

Sellers are 750K buyers 530K at 0927 so its not a one way street, an opportunity to top up ????????

I don't want understand why investors are pannicking selling. Read this:

Nov. 29 (Bloomberg) -- Asos Plc, a U.K. retailer of clothes,
jewelry and shoes, posted a first-half profit as U.K. demand for
Internet shopping rose.
Net income for the six months ended Sept. 30 was 126,000
pounds ($238,000), or 0.17 pence a share, compared with a loss of
283,000 pounds, or 0.42 pence, a year earlier, the London-based
company said today in an e-mailed statement. Revenue surged 72
percent to 4.7 million pounds.
Asos, which sold shares to the public for the first time in
2001, said the number of people registered to use its Web site
has increased 14 percent since August to 419,000. British
shoppers are expected to spend more than 3 billion pounds in
December, Asos said, citing a survey by National Statistics, the
government statistics agency.
The company is looking for a new warehouse and plans to move
operations by the second quarter of the financial year. Until
then ``interim measures have been put in place to cope with the
Christmas peak,'' Asos said.
The stock slumped 11 percent, the steepest drop since Aug.
6, to 73 pence as of 9:33 a.m. in London, giving the retailer a
market value of 51 million pounds.
``The warehouse issue hasn't affected distribution in the
first half and it doesn't seem to be complex,'' Iain McDonald, an
analyst at Numis Securities in Liverpool, said in an interview.
``If there's a bad thing that people are looking at in the
statement, that may be it.'' He has a ``buy'' recommendation on
the stock.

Topped up at 69p - owe this some loyalty as original purchase was at 10.13p!

SEADOG: I would not buy back the shares yet....intraday movements are often tricky, but we are flirting with the 50day ma which I suggested a few days ago would be my re-entry point, but the chart signals are not yet suggesting a SP rebound. We may see more positive reaction later today after the Analysts briefing at 12:00 or so. From a fundamental perspective all the statistics are very bullish, and so I see no problem on that front. No, as always we need to be patient and wait. Hope my comments are useful. John

Im with you jj50 I bought at 10p , 41p and just tooped up at 69p. Lets hope we are right. Now 35% 0f portfolio

buys just in front of sells so why down 11% on the day????????? My goldfish could be an MM! There certainly arent any brains required

IVE GOT IT!!!! new bloke started this morning and>>>>>>>> HE'S COLOUR BLIND!!!!

willfagg: Brilliant...spend more time studying your goldfish! I have given up tryting to work out MM's movements, but there is normally a reason behind these moves ... and sometimes we find out what they are and sometimes we do not! Could it be a tree shake, or some profits being taken, or indeed some derivative activities taking place. Let's wait and see. John

johngtudor:
Agree wholeheartedly. I use Metastock and Supercharts and from these all the signs were that the price was toppy. MACD 25,40,25 crossed down on 24th the 5,35,5 macd (american guru Chris manning uses this as it responds quicker) crossed down on the 10th Nov And the stoch crossed down on the 18th so the signs for a correction were there but the 21 day RSI is still above 50 which is still a good sign, roll on 1200 hours as buyers now outnumber sellers. thank you for your advice. Seadog

Good buying volume at moment with total buys up to 2.1 m with sells at 1.6m. Price may need to rise this afternoon to keep profit-takers interested. Well done, buyers at 69p!

No visible reason for selling other than profit-taking plus perhaps, with respect to jgt and sd, chart followers. The warehouse is no reason as they state that they have satisfactory arrangements in place over Christmas. What's a warehouse in contrast to 50 retail stores?

A reading of the financials. Key figure is overheads, where ASOS have their largest advantage over the high street retailers (together with stock investment). Last year, second half 'admin expenses' were up just 7% over first half. Lets suppose the figure is 14%. Annual gross profit, up 80% as indicated. of 6.9M. Administrative expenses of 4.6M. Operating profit after Goodwill of 2.1M. Ignoring potential tax rebate, earnings of 3.1p per share. pe of 25. I reckon that is low by 1/3rd which implies a price of 115p. So the share is definitely a BUY. Seymour Pearce are bound to repeat their OUTPERFORM. So carry on stacking them higher, folk!

Eric

John, SD

Interesting that this is the fourth time in six months that the sp has reached the MA50 chart and it rebounded the previous 3 times. I always tend to look for a trading reason why the price should fall with a balance of buyers or vice versa. This seems to be typical in that the price was taken down quickly on early selling, presumably profit taking and closing of positions; there is much less reason for it to rise as quickly when the pattern of buying and selling is established and the difference between the two is not that significant, i.e. the MMs aren't caught short or long. Nothing sinister, but embarrassing if you have geared your holding through cfd's! I'm still a buyer and still looking for 1 before Xmas.

Festive cheer to all! Eric

hope you are right.Having topped up again at 69P i am ever hopeful the 1 will be reached soon