Also nicked from the 'Dark Side' and worth a read:
"Indeed, Chinas media industry is bringing its viewers an increasing plethora of content genres ranging from animated specials to formats such as Hunan TVs Super Voice Girls, Chinas answer to Pop Idol. The show became one of the most-watched television events in the world, with about 400 million viewers tuning in to its final episode in the first season.
From a commercial standpoint, the Chinese media industry has recently witnessed superlative growth along with the rest of the economy to become the worlds fastest-growing media market. China now ranks as the worlds third-largest advertising market, and is expected to continue its double-digit growth in the coming years, becoming the worlds second-largest advertising market by 2010.
At the same time, much as in the rest of the world, an increasing range of content-consumption options outside the traditional broadcasting model is now available, including online video and user-generated content."
http://www.worldscreen.com/featurescurrent.php?filename=china1007.htm