Spending on digital platforms to touch $1.1 trillion by 2011
Indiantelevision.com Team
(24 November 2007 10:00 pm)
NEW DELHI: Global spending across various digital platforms is expected to touch $1.1 trillion by 2011, up from $690 million in 2006.
In 2006, the spending on digital platforms has contributed 48 per cent to the total entertainment and media spending including internet access spending.
Spending on these platforms have expanded by double-digit and high-single-digit rates during the five past years. The report also says that two additional years of double-digit growth are expected, with high-single-digit gains anticipated during 200911.
India is currently witnessing a trend of increased digital infrastructure penetration of broadband and mobile networks which now make it possible to broadcast, stream and download digitised content from diverse platforms to a variety of devices. The new technological environment is thus creating great opportunities for content providers in India to monetise their valuable content across various digital media and devices.
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