LONDON (AFX) - Provexis PLC said it has entered into a long-term collaboration agreement with Unilever PLC to jointly develop a new concentrated format of its patented Fruitflow heart-health technology for application in Unilever's food product portfolio.

Financial details of the deal were not disclosed.

The partners plan to enter into a global licence arrangement for the technology.

Fruitflow is a patented natural extract from tomato which Provexis said has been shown in human trials to reduce the propensity for aberrant blood clotting that is typically associated with cardiovascular disease and which can lead to heart attack or stroke.

In 2005 the market for heart benefit foods was worth 4 bln usd globally, Provexis added.

Considering the growth potential this share has a target of about 8-10p in the medium tern and is a good buy at current levels

As usual, pls do ur own research.

Well thats put the mockers on it then cynic. lol

There was a DUTCH report early this morning.......
Publicatiedatum: 12-11-2009 Date: 12/11/2009
Auteur: Adri de Rooij Author: Adri de Rooij
Copyright: www.agf.nl Copyright: www.agf.nl

Tomato seeds provide protection against a heart attack?

Tholen - Een siroop gewonnen uit pitten van tomaten is het nieuwste middel bij het voorkomen van bloedstolsels. Tholen - A syrup made from seeds of tomatoes is the latest way to prevent blood clots. Naast het verminderen van het risico van hartaanvallen en beroertes, kan het voedingssupplement meer voordelen hebben dan een standaard behandeling met geneesmiddelen, een lage dosis aspirine. Besides reducing the risk of heart attacks and strokes, the dietary supplement may have more benefits than a standard treatment with drugs, low dose aspirin.

Aspirine wordt door miljoenen aan de andere kant gezonde mensen ingenomen om hun bloed dun te houden en vermindert het risico van gevaarlijke stolsels. Aspirin is used by millions on the other hand, healthy people taken to keep their blood thin, reducing the risk of dangerous clots. Vorige week bleek na een grote analyse dat, tenzij je een geschiedenis met hartproblemen hebt, de voordelen van het nemen van aspirine niet opwegen tegen het verhoogde risico van interne bloedingen. Last week after a large analysis showed that, unless you have a history of heart problems, the benefits of taking aspirin outweigh the increased risk of internal bleeding.

In principe moeten gezonde mensen niet preventief aspirine slikken. Basically healthy people should not swallow aspirin preventively. In tegenstelling tot aspirine, zal de nieuwe behandeling met tomaat, Fruitflow, geen bloedingen veroorzaken. Unlike aspirin, the new treatment with tomato, Fruit Flow, not cause bleeding. De effecten duren slechts 18 uur - in vergelijking met tien dagen voor aspirine. The effects last only 18 hours - compared with aspirin for ten days.

Dit is belangrijk omdat het maakt de effecten gemakkelijker omkeerbaar maakt, als u een verwonding hebt of een operatie moet ondergaan, hebben artsen een snel herstel van de normale bloeddikte nodig om te veel bloedverlies te voorkomen. This is important because it is easily reversible effects, and indicators you have an injury or surgery, doctors have a rapid recovery of normal blood thickness needed to prevent too much blood loss.
Zowel Fruitflow als aspirine werken door het aanpakken van trombocyten, kleine cellen in het bloed. Both Fruit Flow as aspirin works by addressing platelets, small cells in the blood.

Normaliter moeten deze bloedplaatjes glad zijn, maar ontstekingen in de bloedvaten, die verband houden met roken, hoge cholesterol en stress, maken dat ze stekelige worden. Normally, these platelets slippery, but inflammation in the arteries associated with smoking, high cholesterol and stress, making them are spiny.

Vervolgens gaan ze samenklonteren en vormen bloedstolsels (een proces dat bekend staat als trombocytenaggregatie). Next, they clump together and form blood clots (a process known as platelet aggregation).

Aspirine blokkeert een reeks signalen als dit staat te gebeuren. Aspirin blocks a series of signals like this to happen. Fruitflow dempt er maar drie en zachter, wat genoeg is om het risico van stolling te verminderen. Fruit Flow dampens only three and softer, which is enough to reduce risk of clotting.
Het middel zelf is gewonnen uit de gelei rondom de tomaatzaden. It itself is extracted from the jelly around tomato seeds.

Het werd tien jaar geleden ontdekt door professor Asim Duttaroy, toen hij als wetenschappelijk onderzoeker bij het Rowett Instituut voor Voeding en Gezondheid in Aberdeen werkte. It was discovered ten years ago by Professor Asim Duttaroy, when he was scientific researcher at the Rowett Institute for Nutrition and Health in Aberdeen worked.

Hij was op zoek naar een effectieve chemische antistolling stof in planten, dus hij kocht alle soorten groenten en fruit in Aberdeen. He was looking for an effective anti-clotting substance in chemical plants, so he bought all the fruit and vegetables in Aberdeen. Hij ontdekte een chemische stof in tomaten die een milder, maar breder effect dan aspirine heeft. He discovered a chemical in tomatoes that a milder, but has broader effects than aspirin.

Helaas heeft het eten van veel tomaten niet dezelfde uitwerking. Unfortunately, the tomatoes are not eating much the same effect. Fruitflow is niet geschikt voor mensen die al aan hart- en vaatziekten lijden, omdat hun bloedstollend vermogen sterker moet worden gecontroleerd. Fruit Flow is not suitable for people who already suffer from heart disease because their blood curdling more power must be controlled.

Het product, dat is ontwikkeld door Provexis, is ontworpen om door fabrikanten als toevoegingsmiddel te worden gebruikt in levensmiddelen, zoals vruchtensappen, margarines en yoghurt, zonder invloed zijn op hun smaak. The product, developed by Provexis, designed by manufacturers to be used as additives in foods, including fruit juices, margarine and yogurt, without affecting their taste.

'Als de EFSA zegt dat Fruitflow effectief is, zijn we blij en aanvaarden dat het zo is,' zegt Ursula Arens van de British Dietetic Association. "If the EFSA says Fruit Flow is effective, we are happy and accept it as is," said Ursula Arens of the British Dietetic Association. 'Veel mensen vinden het moeilijk om radicale veranderingen in hun dieet aan te brengen om hun hart te beschermen, dus als er een gemakkelijk toegankelijk middel is dat het risico verminderd zijn we blij. "Many people find it difficult to radical changes in their diet to bring order to protect their hearts, so if there is a readily accessible means that the risk is reduced, we are excited. " "

Thanks MRSI, I'm excited too, thought it was double dutch till I read carefully...lol

So why buy PXS just grow some tomatos!

gives me the pip...

halifax .... this "silliness" is obviously contagious!

cynic seems to make sense to us, cheaper and easier to grow tomatos.

good for your prostate too!

the extract is made from the outside of the pips--the co. tried various ways and trials with whole tomatoes but it didn't work so the pip it is!! not just good for prostate-think increased blood flow so maybe no need for viagra.

I know.....bah humbug

didn't need viagra before or after i started growing my own tomatoes!

Gardener's Delight Cynic? :o)

The DUTCH report only in English..........

Tomato seeds provide protection against a heart attack?

A syrup made from seeds of tomatoes is the latest way to prevent blood clots. Besides reducing the risk of heart attacks and strokes, the dietary supplement may have more benefits than a standard treatment with drugs, low dose aspirin.

Aspirin is used by millions on the other hand, healthy people taken to keep their blood thin, reducing the risk of dangerous clots. Last week after a large analysis showed that, unless you have a history of heart problems, the benefits of taking aspirin outweigh the increased risk of internal bleeding.

Basically healthy people should not swallow aspirin preventively. Unlike aspirin, the new treatment with tomato, Fruit Flow, not cause bleeding. The effects last only 18 hours - compared with aspirin for ten days.

This is important because it is easily reversible effects, and indicators you have an injury or surgery, doctors have a rapid recovery of normal blood thickness needed to prevent too much blood loss.
Both Fruit Flow as aspirin works by addressing platelets, small cells in the blood.

Normally, these platelets slippery, but inflammation in the arteries associated with smoking, high cholesterol and stress, making them are spiny.

Next, they clump together and form blood clots (a process known as platelet aggregation).

Aspirin blocks a series of signals like this to happen. Fruit Flow dampens only three and softer, which is enough to reduce risk of clotting. It itself is extracted from the jelly around tomato seeds.

It was discovered ten years ago by Professor Asim Duttaroy, when he was scientific researcher at the Rowett Institute for Nutrition and Health in Aberdeen worked.

He was looking for an effective anti-clotting substance in chemical plants, so he bought all the fruit and vegetables in Aberdeen. He discovered a chemical in tomatoes that a milder, but has broader effects than aspirin.

Unfortunately, the tomatoes are not eating much the same effect. Fruit Flow is not suitable for people who already suffer from heart disease because their blood curdling more power must be controlled.

The product, developed by Provexis, designed by manufacturers to be used as additives in foods, including fruit juices, margarine and yogurt, without affecting their taste.

"If the EFSA says Fruit Flow is effective, we are happy and accept it as is," said Ursula Arens of the British Dietetic Association. "Many people find it difficult to radical changes in their diet to bring order to protect their hearts, so if there is a readily accessible means that the risk is reduced, we are excited. " "

now i see why the dutch reported in dutch, for the english is close to double

catch up cynic i made that joke way back....lol

that was after i had read the translation .... actually, nearly all hollanders speak embarrassingly good and idiomatic english

Back in again for the sixth time, but this time I consider the risk to be very high.....I might get my fingers burned here....the sp just keeps on creeping up...

rf how many did you buy?

must have a good towel drying service.... number of times he's jumped ship..lol

he's got i/d crisis .... can't work out whether he's a rat or a rating