LONDON (AFX) - Provexis PLC said it has entered into a long-term collaboration agreement with Unilever PLC to jointly develop a new concentrated format of its patented Fruitflow heart-health technology for application in Unilever's food product portfolio.

Financial details of the deal were not disclosed.

The partners plan to enter into a global licence arrangement for the technology.

Fruitflow is a patented natural extract from tomato which Provexis said has been shown in human trials to reduce the propensity for aberrant blood clotting that is typically associated with cardiovascular disease and which can lead to heart attack or stroke.

In 2005 the market for heart benefit foods was worth 4 bln usd globally, Provexis added.

Considering the growth potential this share has a target of about 8-10p in the medium tern and is a good buy at current levels

As usual, pls do ur own research.

halifax .... this "silliness" is obviously contagious!

cynic seems to make sense to us, cheaper and easier to grow tomatos.

good for your prostate too!

the extract is made from the outside of the pips--the co. tried various ways and trials with whole tomatoes but it didn't work so the pip it is!! not just good for prostate-think increased blood flow so maybe no need for viagra.

I know.....bah humbug

didn't need viagra before or after i started growing my own tomatoes!

Gardener's Delight Cynic? :o)

The DUTCH report only in English..........

Tomato seeds provide protection against a heart attack?

A syrup made from seeds of tomatoes is the latest way to prevent blood clots. Besides reducing the risk of heart attacks and strokes, the dietary supplement may have more benefits than a standard treatment with drugs, low dose aspirin.

Aspirin is used by millions on the other hand, healthy people taken to keep their blood thin, reducing the risk of dangerous clots. Last week after a large analysis showed that, unless you have a history of heart problems, the benefits of taking aspirin outweigh the increased risk of internal bleeding.

Basically healthy people should not swallow aspirin preventively. Unlike aspirin, the new treatment with tomato, Fruit Flow, not cause bleeding. The effects last only 18 hours - compared with aspirin for ten days.

This is important because it is easily reversible effects, and indicators you have an injury or surgery, doctors have a rapid recovery of normal blood thickness needed to prevent too much blood loss.
Both Fruit Flow as aspirin works by addressing platelets, small cells in the blood.

Normally, these platelets slippery, but inflammation in the arteries associated with smoking, high cholesterol and stress, making them are spiny.

Next, they clump together and form blood clots (a process known as platelet aggregation).

Aspirin blocks a series of signals like this to happen. Fruit Flow dampens only three and softer, which is enough to reduce risk of clotting. It itself is extracted from the jelly around tomato seeds.

It was discovered ten years ago by Professor Asim Duttaroy, when he was scientific researcher at the Rowett Institute for Nutrition and Health in Aberdeen worked.

He was looking for an effective anti-clotting substance in chemical plants, so he bought all the fruit and vegetables in Aberdeen. He discovered a chemical in tomatoes that a milder, but has broader effects than aspirin.

Unfortunately, the tomatoes are not eating much the same effect. Fruit Flow is not suitable for people who already suffer from heart disease because their blood curdling more power must be controlled.

The product, developed by Provexis, designed by manufacturers to be used as additives in foods, including fruit juices, margarine and yogurt, without affecting their taste.

"If the EFSA says Fruit Flow is effective, we are happy and accept it as is," said Ursula Arens of the British Dietetic Association. "Many people find it difficult to radical changes in their diet to bring order to protect their hearts, so if there is a readily accessible means that the risk is reduced, we are excited. " "

now i see why the dutch reported in dutch, for the english is close to double

catch up cynic i made that joke way back....lol

that was after i had read the translation .... actually, nearly all hollanders speak embarrassingly good and idiomatic english

Back in again for the sixth time, but this time I consider the risk to be very high.....I might get my fingers burned here....the sp just keeps on creeping up...

rf how many did you buy?

must have a good towel drying service.... number of times he's jumped ship..lol

he's got i/d crisis .... can't work out whether he's a rat or a rating

Hello mel

hi it's me

Just over 40000 this time....at a loss now.....but this is in an upward trend....just can't make this sp movement out....I'm not in for the love of it : just hoping to make a profit.....can't blame a man can we ?.

Up at close of play.....sp moves very quickly either way.....could easily go to 12p next week !.

reasonably heavy volume - 30% above norm - but don't forget the lemmings rush in in large packs, and out again just as quickly