Where do you think they will go to or should i sell now

15 week results are excellent and sp up 15%.

Been in this one for a while now.

Almost in profit for the first time bookies money making in a recession.

In profit now for 240p if it can make it.

red line LAD

Nice comparison.

Nice spike this pm.

GOOD PLACE TO BE, IN BOTH.

Agree and good dividend 10%.

Banks down and bookies up I like it.

Next leg up to 250p Tuesday.

Almost there I suspect more large volume tomorrow as investors seek income shares.

up 10% on large buying.

Warning RI approaching I'm out for now.

More talk of imminent RI in todays Sunday Telegraph.

Brokers Majority Bullish On The Stock..

and why not with a miserly forward P/E of just over 9.4 for 2009 and 9.5 for 2010 way too cheap imho.......

William Hill PLC

FORECASTS
2009 2010

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

SG Securities
17-09-09 HOLD 19.10 10.00 18.11 8.00

Oriel Securities
17-09-09 BUY 200.00 20.00 7.50 226.00 20.70 8.00

Davy Stockbrokers
16-09-09 None 19.70 6.20 17.60 6.70

Investec Securities
15-09-09 BUY 196.97 19.15 7.66 194.03 16.71 8.20

KBC Peel Hunt Ltd
14-09-09 BUY 203.32 20.42 7.50 213.01 19.41 7.50

Daniel Stewart
14-09-09 BUY 196.50 20.47 7.50 223.40 21.58 8.50

Astaire Securities [R]
11-09-09 SELL 158.90 25.43 16.55

Evolution Securities Ltd
07-09-09 BUY 194.00 19.40 8.10 230.00 21.70 10.00

Shore Capital
04-09-09 BUY 198.00 17.90 8.50 197.20 17.80 8.00

Collins Stewart
02-09-09 BUY 188.10 20.40 239.90 24.80

Singer Capital Markets Ltd
31-08-09 FAIR 217.00 22.30 8.90 234.90 21.20 8.90

Noble & Company
06-08-09 None 190.70 19.10 7.70 200.70 17.60 7.10

Numis Securities Ltd
05-08-09 ADD 193.80 20.30 7.50 217.20 20.70 7.88

2009 2010
Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Consensus 196.85 19.81 7.75 222.01 19.63 8.11

1 Month Change 0.07 0.02 -0.05 -2.06 -0.82 0.06
3 Month Change -17.02 -2.03 -1.01 -9.85 -1.49 -1.10


GROWTH
2008 (A) 2009 (E) 2010 (E)

Norm. EPS -3.31% -37.80% -0.91%
DPS 6.21% -53.07% 4.64%

INVESTMENT RATIOS
2008 (A) 2009 (E) 2010 (E)

EBITDA 313.40m 293.88m 303.39m

EBIT 277.50m 251.61m 259.23m

Dividend Yield 8.82% 4.14% 4.34%

Dividend Cover 1.93x 2.56x 2.42x

PER 5.88x 9.44x 9.53x

PEG -1.77f -0.25f -10.49f

Net Asset Value PS -233.43p 122.00p 121.00p

I like the look of William Hills chart at the moment breaking out from a bullish ascending triangle.

Bookmakers usually a good defensive stock to hold in a market correction and volatile actions.


Short term candle chart...

Shows bulls in control since around mid august. Lower tail on friday shows that the bulls fought back from what would appear to be an intra day tree shake to end the day positive.

Seems to have a lot of support behind it from the City....

from Digital Look

What The Brokers Say

Strong Buy 11
Buy 1
Neutral 7
Sell 0
Strong Sell 0

Total 19

William Hill Forecasts
Year Ending Revenue (m) Pre-tax (m) EPS P/E

31-Dec-09 1,026.84 192.47 20.44p 9.3

31-Dec-10 1,068.18 209.04 20.34p 9.3

Miserly rating imho.

over 175p