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Shares Magazine revamp - Any thoughts?     

Andy - 21 Apr 2008 00:36

Shares Magazine was totally revamped this week.

Out has gone the tabloidy style, and aticles on small caps, in has come long articles by market 'experts' and large cap reporting.

The Prospector has been axed.

I am disppointed with the changes, and wondered if anyone else here subscribed or bought Shares, and had a view they wold like to share?

Andy - 25 Apr 2008 20:56 - 87 of 184

spifire43,

I rang and cancelled, and they offered me a rebate straight away, and were friendly about it.

In the highly unlikely event the mag returns to the format and content I bought it for, I would re-subscribe, ut it's a trader's mag now featuring large caps that people trade, rather than invest in, IMO.





spitfire43 - 25 Apr 2008 21:05 - 88 of 184

Andy

Pleased to hear that, I will call them Monday and subsribe to IC instead. it's very sad really because I have made some very good investments using Shares in the past.

ValueMax - 25 Apr 2008 23:23 - 89 of 184

Where has the charisma gone? Shares is now the literary equivalent of a cold, rainy Monday morning.

What is there to attract readers to this magazine? I liked to read the old editions for entertainment as well as ideas/introductions to companys which I'd research further and perhaps invest.

SHARES MAG DOES NOT NEED TO LOOK LIKE A DREARY BUSINESS DOCUMENT!

martynz - 27 Apr 2008 11:16 - 90 of 184

Ill like to beg to differ Im in favour of the new style which has a more serious appeal although agree ex div page is a miss at least there seems to be a lot less
of the endless twaddle on CFD Spread Betting etc type articles Im sure if people emailed the management with their ideas on the type of articles they wanted someone would take note ,they dont want their readers to leave in droves I like
the sector approaches also which take more detailed line .Also take out sub to
Moneyweek dont forget that 6/7 pages taken up with cars.boats,houses most people cant afford,but its a lighter read...

Andy - 27 Apr 2008 11:23 - 91 of 184

martynz,

we are communicating with the management via these threads.

If you like the mag now, presumably you didn't buy it before!

I say that because we have suffered an entire change in content, and I doubt people that bought for articles on new companies, small caps, and miners / gas & oilers etc. etc. are too enamoured with the new 'serious' and drab waffle about economics and markets, which is a weekly rehash of reports avilable daily in the current news media.

bought the IC this week, and it's better then this week's Sharesa IMO, becauase they feauture more company news, rather than economic.

Moneyweeek does include pages of advertisment features, as you rightly say, but at least it's a light read and features news on smaller companies, the sort most AIM investros want to read...

You can read about large caps everywhere.

Moneyweek is not a replacement for the old Shares, just it's nearest comparison, IMO.

Clubman3509 - 27 Apr 2008 11:26 - 92 of 184

Why fix something that was not broken. I hate the new look, just does not seem as eye catching as before, and many useful sections gone.

evilratboy - 28 Apr 2008 09:09 - 93 of 184

ValueMax summed up the recent Shares Mag changes in one sentence

"SHARES MAG DOES NOT NEED TO LOOK LIKE A DREARY BUSINESS DOCUMENT!"

Im afraid now it does look like a dreary business document. If major changes are not made this coming Thursday, Ill be joining the droves of readers and subscribers who have abandoned ship and canceled subscriptions.

I really don`t understand what they are trying to do. Driving away lots of existing subscribers and readers in favor of what !

Heres a suggestion for the Shares Team : Ask your readers and subscription holders what they would like to see in the mag and what should be changed. Take a survey. Do your own research instead of hiring a faceless marketing company who feed you a load of rubbish about what you should put in the mag.

queen1 - 28 Apr 2008 13:07 - 94 of 184

They're going to lose my custom as well if changes back are not aparent this week.

AIM Trader - 29 Apr 2008 14:08 - 95 of 184

Edited by MoneyAm

If you wish to advertise products in which you are personally involved please speak to our advertising dept.

billco - 29 Apr 2008 22:02 - 96 of 184

Share above views. A disaster..... boring !!! Will take wise advice given above and ask for a refund.

billco - 29 Apr 2008 22:02 - 97 of 184

Share above views. A disaster..... boring !!! Will take wise advice given above and ask for a refund.

evilratboy - 30 Apr 2008 10:11 - 98 of 184

Big day tomorrow ... will there be a change in format ??

Yes : My subscription maintained

No: My subscription canceled

Andy - 30 Apr 2008 11:44 - 99 of 184

evilratboy,

Although there may be a few cosmetic touches, it won' return to it's original format, that has gone forever, IMO.

Whoever made the decision would not want to lose face.

evilratboy - 30 Apr 2008 11:50 - 100 of 184

Andy, they have 2 options then

1. Lose face
2. Lose subscriptions and loyal readers

What a farce this is. I just dont understand why they didnt poll EXISTING readers and subscribers on how they wanted the magazine to look.

A week on and im still just as pis%%ed off about this.

halifax - 30 Apr 2008 11:57 - 101 of 184

Maybe the few advertisers wanted a change?

Andy - 30 Apr 2008 11:59 - 102 of 184

evilratbiy,

Me too!

I cannot believe they didn't consult their existing customers, and simply relied on "market research" from people that didn't buy the mag!

It just goes to illustrate the value of "market reserach", IMO.

evilratboy - 01 May 2008 09:12 - 103 of 184

Just received todays issue. No mention about any changes and none evident. No comments from the editor in the magazine about it either.

Subscription cancelled.

Andy - 01 May 2008 11:16 - 104 of 184

eviltatboy,

Unbelievable!

I did say they wouldn't revert back, but I expected some small changes.

cynic - 01 May 2008 16:44 - 105 of 184

is the management really so purblind and arrogant? .... very sadly it wouold seem so.
unfortunately, there is likely to be a knock-on effect here as many articles (used to) stimulate interest and further discussion.

Guscavalier - 01 May 2008 18:08 - 106 of 184

Just like to record my displeasure with the new format. Totally had the guts knocked out of it and the index in small print and at the back is useless. I wonder if the government had something to do with it, they just have to meddle even if the existing system works! I agree with others that it will lead to a loss in circulation.
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