Natural supermarket goes wild for corn-based packaging
Upholding a mission value to reduce its negative impact on the environment, Wild Oats Markets, Inc. of Boulder, CO,
has become the first North American retail grocery chain to offer deli items in corn-based packaging made from Cargill
Dow's NatureWorks PLA (polylactide) resin. Called "amaizing" by local media, the 8-, 16- and 32-oz containers are
initially being used in the chain's 11 Portland, OR, locations, with plans to expand the campaign to its remaining 66
U.S. and Canadian stores within the next three to six months, says Mark Cockcroft, Wild Oats western region field
marketing manager. "Being able to switch to something that is made from corn, as opposed to petroleum-based
plastic, was very appealing to us," Cockcroft says. "And, on the other side, having something that was compostable,
that could return to the earth, was also very exciting."
Products packaged in the clear, two-piece containers run the gamut of cold, fresh foodsfrom salads and sauces to
value-added meats, such as chicken fajita and beef stir fry, and seafood items that include shrimp, calamari and
scallops. Bases and lids are supplied by Wilkinson Manufacturing of Fort Calhoun, NB, (see PD, April, 2003, p. 4) which
recently became the first North American converter to produce thermoforms from the PLA resin. Wilkinson uses
extrusion and thermoforming equipment from Brown Machine to produce the containers, which Cockcroft says "pack
well, seal well and are very sturdy." He adds: "There have been absolutely no complaints on the functionality of the
containers from our customers."
Wild Oats is promoting the campaign through a number of marketing devices. Among them are storefront banners,
posters in the deli area and stickers on the PLA-packaged products that read: "Made from 100% renewable resources,"
"Compostable" and "Made from corn." Explains Cockcroft, "It's definitely an education process though. It's something
new for consumers, and it's definitely a learning curve for everybody, because the containers really do look and act like
plastic. We are continuously working on trying to engage with customers so that they get used to the idea of
composting the containers and not recycling them."
Although the corn-based containers may look and act like plastic, they are priced at approximately 40-percent more
than the petroleum-based deli packages they replace. This cost, notes Cockcroft, is not one that is being passed on to
customers. "It's a great thing when your company really wants to put its money where its mouth is and be an
innovator and really take some chances and some risks," he says. "It's an exciting place to be and not only do the
employees respond to that, but customers do as well. We've definitely seen a lot of positive feedback."
Yeah - July 2003 - when oil was cheap .... LOL !!!!
http://www.momints.net/downloads/packaging_digest.pdf