Right...I bought into ZOO after the positive coverage in Shares magazine recently. Obviously everyone though the same, but lucky for me I got in at 10p.

Obviosly a lot depends on how the product sells, and in my view the product has a lot of potential, which is the reason I bought the stock. These things take time and I intend to hold for a least 12 months to see how sales go.

I understand that people went on a buying frenzy and sold early to make a quick and substantial profit. What I don't understand is why the price has dived so quickly. I expected a lot of profit taking but didn't expect it to have such a huge effect on the price. I though it would find some stability at around 20p for the time being. As far as I am aware there hasn't been any negative press coverage?

Can someone offer their advice on how to gauge the price movements when a stock moves like ZOO has. It's very difficult to see where it might head next?

Many Thanks

There certainly does seem to be alot of confusion on the boards about what ZOO doo.
Of course I may be confused too but the games appear to me to be secondary.

They have created a software package for authoring DVD disks that makes it simpler to include rich interactive content than by using other packages. They are using this in-house to create titles such as Millionare which they can produce faster and cheaper than other publishers because of their software.

They hope to license this software to other producers and receive royalties for its use.

They have called it 'DVD Studio Extra'.

Apples DVD authoring package is called 'DVD Studio Pro'

http://www.apple.com/uk/dvdstudiopro/

Do you think ZOO are trying to attract anyone's attention?

(The above is pure speculation on my part - I know nothing, I don't hold any ZOO shares)