Well from what Ive heard and seen over the last two years its seems everybody has gone barmy borrowing as much money as possible. It seems the days when people used to save for a rainy day are far gone and the buzzword is now 'have you got a credit card'.
Nearlly everday I get a leaflet or letter through my door asking me if I want to borrow such and such for a new car or a house extension etc.
Leading Banks say we have never been a bigger country of borrowers, they estimate borrowing has gone up between 14% and 17% on an anualised basis this year alone, bang on all the existing debt outstanding and we could have OVERLOAD. And this will be further compounded with interest rate rises which I feel sure we will see later this year and going into next year.

Step forward Debt Free Direct, the provide a service that allows people to to get their finances back on track while still repaying their creditors far more than if the debts were passed to personal factoring and debt management companies.

Heres a summary of what services the company provide.....


Debt Free Direct helps individuals find the best solution to their debt
problems, based upon an analysis of their particular financial circumstances.
Financial information on an individual is processed through a computer model
(the Best Advice Model) developed by Debt Free Direct in order to recommend a
solution suitable for that individual's particular financial circumstances. The
solutions offered range from basic advice, such as simply destroying credit
cards and curbing unnecessary expenditure, to the following solutions:

* consolidation loan
* re-mortgage
* informal arrangement
* individual voluntary arrangement (IVA)
* bankruptcy

Debt Free Direct has a distinct position in the marketplace in that unlike most
of its competitors who sell specific products, Debt Free Direct looks to provide
the best advice to the consumer and recommends to them the most appropriate
service.

Debt Free Direct is based in Chorley, Lancashire and was admitted to AIM in
December, 2002.

The company have a strict sifting proceedure through the Best Advise Model and only about 33% of applicants get through therefore eliminating risk to the company.

Profit and Loss summary below


CONSOLIDATED PROFIT AND LOSS ACCOUNT

PERIOD FROM 26 APRIL 2002 TO 30 APRIL 2003


Period from
26 Apr 02 to
30 Apr 03


TURNOVER 1,058,248
Cost of sales (738,877)
_________
GROSS PROFIT 319,371
Administrative expenses
Goodwill amortisation (126,641)
Other administrative expenses (288,041)
_______
(414,682)
_________

(95,311)
OPERATING LOSS

Interest receivable 963
Interest payable and similar charges (80,443)
_________

LOSS ON ORDINARY ACTIVITIES BEFORE AND AFTER
TAXATION (174,791)

Tax on loss on ordinary activities 59,941
_________

LOSS FOR THE FINANCIAL PERIOD (114,850)
=========
Loss per share - basic and diluted (1.28p)

The balance sheet looks sound for a company in its infancy and its business model.


CONSOLIDATED BALANCE SHEET

AS AT 30 APRIL 2003

FIXED ASSETS


Intangible assets 2,791,424
Tangible assets 211,349
_________

3,002,773
CURRENT ASSETS
Debtors 1,254,124
Cash at bank 81,249
_________
1,335,373

CREDITORS: Amounts falling due within one
year (1,672,471)
_________
NET CURRENT LIABILITIES (337,098)
_________

TOTAL ASSETS LESS CURRENT LIABILITIES 2,665,675

CREDITORS: Amounts falling due after more than
one year (168,392)

PROVISION FOR LIABILTIES AND CHARGES (1,987,98)
_________

509,296
=========


CAPITAL AND RESERVES
Called-up equity share capital 225,000
Share premium account 399,146
Profit and loss account (114,850)
_________

SHAREHOLDERS' FUNDS 509,296
=========

In a business model like this you are going to get a big percentage of Intangibles.


The Business Plan Going Forward.

The model is based upon continuing to take a share of the existing market and
all our budgets and forecasts have been made upon that assumption. However
there is the potential for accelerated growth if the market, or our share of it,
increases. We believe that we are living through a period of quite exceptional
levels of:-

• high employment;
• low inflation;
• low interest rates; and
• rising house prices.

The above have dynamically combined and resulted in ever increasing record
levels of secured and unsecured debt. This is increasingly being used to fund
expenditure in excess of income. Essentially, too many people are living beyond
their means and are funding the gap with secured and unsecured debt.

At this time most people can afford the repayments on increased debt because the
interest they pay, notably on their mortgage, has been falling.

However the economic factors outlined above will not last indefinitely. We
believe that the time will arrive when interest rates will rise and this will
impact on the existing delicate economic balance prompting a vicious circle
resulting in ever increasing numbers of over-indebted people requiring our help.

We are confident that we are well placed to help them and that our business will
continue to grow even more rapidly in the years ahead.

Our purpose

Briefly our purpose is to:-

• provide the best advice to every over-indebted person who calls us;
and
• be the leading provider of advice and appropriate financial solutions
to over-indebted consumers with particular focus on the 'quality
sector'.

The 'quality sector'

Essentially these are generally responsible, mature people who through
unforeseen life events have become unable to pay their bills on time. This is a
situation that they do not like and they are 'the unfortunates' in what is often
perceived as an irresponsible market.

These are people, who having been pointed in the right direction will stick to
the most appropriate solution found for them and will become good customers for
us.

Building shareholder value

To continue to build shareholder value we will:

• target the appropriate market sector;
• provide the appropriate advice to a high technical and ethical
standard;
• provide appropriate empathy to their difficulties; and
• use the law and the regulatory framework which is appropriate for
their benefit.

In other words, shareholder value will be derived by doing what is right and
appropriate for all of our customers in every circumstance.

Debt Free Direct is different

We offer free, impartial, best advice to every caller........without exception.

Best advice is systematically delivered through a sophisticated computer advice
model. This has been independently recognised as an industry leader.

Furthermore, in a largely unregulated market our business operations are highly
regulated; something which we welcome. We provide advice in all financial areas
to include the most formal, legal insolvency processes and we employ highly
qualified Licensed Insolvency Practitioners whose advice and working practices
are monitored and regulated by the appropriate authorities,

We believe that this is a market which is ripe for increased regulation in the
future and we will positively welcome that when it happens.

We are encouraged to see that others share our view as highlighted by the OFT
guidelines issued to debt management companies and the recently announced
investigation into consolidation loans. Any increased regulations resulting
from these or any other government initiatives can only strengthen our position
in the marketplace.

We will particularly benefit as others struggle to embrace the cultural change
required from higher regulatory standards imposed upon them.

A Redmond
Chief Executive Officer

And finally the company have recently placed 3.85 million of new shares ahead of costs to partly fund a TV Campaign going up towards the xmas spending spree on Satelite and Terrestial TV. 1.5 million will go on advertising and to increase its Call Centre Capacity.

I rate the shares a long term Investment but there could be some interesting times ahead.

Please DYOR.

GF.

Back today with a happier outlook.....so far so good! I expect ASC is hit due to the poor NXT results, could be a good buying opportunity? By the way, like the thought...it works for me!

Well that's a relief - perhaps I'm not the heartless swine that I thought I was!

Rather nasty slide this morning.

Guys what the heck is going on here? This stock was my Darling !!!, but im not too sure now.

It seems to me the investors know there is going to be good news coming out next week so they ve all pocketed the profits causing the big slide with the view of buying them back later at a cheap price when the news is out causing the share price to rise again to prices seen last week.

does anyone have any other ideas.

I'm assuming as all the trades are fairly small, it's a combination of as you suggest scenicroute and other small investors being spooked by the price slipping back. Let's face it, it's not something we see very often with this one. If we are right it's a marvellous buying opportunity and I should think this will be taken advantage of and hopefully the price will rebound at least somewhat by the end of the day.

IMHO,DYOR,etc,etc

Gooday ! I agree......

The General feeling is, a good set of results due next week in line with brokers forcasts. My feeling is the share price should bounce back to 1.50++++ by the end of next week At least thats what I would like to see.

So would I but last two days have been a little unnerving to say the least. Ho hum.

Just caught up with your post-Xmas posts - which suddenbly and ominously ceased on 6th Jan. Don't run out on me now just when it's geting interesting.

So, who topped up at 130 and who copped out? Whither next?

Who's still in? I'm am on DFD and ASC. Hence my interest in your contributions to the debate.

Speak to me someone!

Hello Lukan,
I'm still here and I think most of us still are. However, there are now several threads going so people seemed to stop posting on this one.

I'm also still in but on a reduced basis. SP seems to be treading water at present until UK plc (consumer division) starts spending heavily again.

From an article in the FT on Sat:
"Watch out for news of a customer tie-up with HBOS,which could reduce DFD's reliance on satellite TV advertising to recruit customers".

Time to top up perhaps?

No cash.....perhaps I could get a loan! From HBOS!!

Yeah...haven't they got a sale on!

Not sure if you have seen the Accuma thread but DFD looks positively expensive against ACG on a low forward P/E of 8. A switch over may be justified.

cheers GF.

hi gf just got in from pub
this has been a quiet thread
sat in on this one from dec 04
held it's own in general against the savage correction
on aim stocks down 18% in last couple of months
note your comments, but with record debt levels
i still give it a chance. the market not the stock
still gives me cause for concern.
this is a repeat of last year may through sept
is not not an easy time for small caps
be interested to know your view of the bottom
as at the moment i can't call it
hope it's not below 900
regards HUSTLER

Having great difficulty calling it myself Hustler. Just watching day by day. In a way its a releif in that I dont have to keep my eye on the momentum movers all the time. But I am sure I will soon get bored and want that market back. Good luck.

cheers GF. PS, there is a case for keeping any on the Blue Chips after today and in the last few days, you never know, is it their time?. Stranger things have happened.

respect what you say gf
but the yanks are off the wall at present
and for right or wrong we still follow
the dow and nas generally speaking over time
good to see them up tonight
hope we move up tomorrow in line however
if aim is battered again
will seriously have to concider moving to cash
and take a back seat for a while
all the best
HUSTLER

Looking good so far today, up 6%!

Yeah! Any idea why? One of the tip sheets I read recently recommeded sell at 150p. Glad I followed my own advice and added!

In the current macro cllimate and with their management and ever growing hit rate the PEG looks very good for the next 2 years at least. They might even start paying dividends!

sd