"Chelsea teams up for Chinese soccer show
UK soccer club Chelsea has struck an exclusive deal to make a football reality talent show to be broadcast in China this April.
The Premiership side has signed up with intellectual property company Galleon Holdings and Chinese broadcaster Guangdong TV Sports Channel to launch Pop Idol-style show Super Soccer Star.
Currently in production, the multi-platform programme aims to promote football skills and fitness in teenagers and will target family viewing in peaktime."
"One of the most popular clubs among Chinese soccer fans, Chelsea is already the official football development partner of the Asian Football Confederation's Vision China project, which aims to set up 10 city leagues in China."
"The channel is also one of the official broadcasting partners of the FA Premier League, broadcasting the league's matches into China."
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