"Galleon Holdings has revealed an exclusive co-production agreement with one of the largest regional broadcasters in China and Chelsea FC for a new multiplatform reality soccer talent show.
Super Soccer Star is currently going into production and is due for broadcast on the Guangdong TV Sports channel in April.
It is multiplatform and the plan is for it to generate revenue from numerous channels and activities including sponsorship, advertising, mobile phone participation, live events, online activities and branded merchandise.
"We believe that Super Soccer Star could become a national show in China and can springboard into other territories in SE Asia," said Stephen Green (pictured), CEO of Galleon Holdings."
"After the first series has been established, Galleon is intending to roll out the format and the brand to other provinces in China and other countries in South East Asia."
http://www.licensing.biz/news/787/Galleon-scores-in-China