ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Woodie - prefer to draw a line through the lows of November, March and May to see a coherent uptrend suport line. A line parallel to this through the December high gives the upper boundary to the current channel - crossing today's date at pretty much 360p which was a target I'd guessed at by PE/PEG estimates a while ago - so it must be Thursday!

Glad it's back above 300p, above where I recently doubled my holding. Wish I'd waited for the 275p opportunity!

Now everyone should know that sd is a very wise dog indeed. Now I have an interesting question for you. What is the relative turnover for ASOS and NEXT? The answer is 1:100. Next question: what will the relative turnover of ASOS and NEXT be in 10 years time? Answer: who can tell? Might it be 1:1? Why not? Why sell fashion on the High Street when you can see it with real sense of reality on your 3-D screen? Clearly there will be much competition. But ASOS is a market leader so, if they play their cards well, could still be so in 10 years time. But what compound growth rate would make 32M now 3.2 billion in 10 years time? 60% per annum would do it. Not beyond the imagination is it? What would the sp be? Depends on what dilution might have taken place. But if we are talking about UK potential then perhaps it could come about by generic growth. A 50-bagger? At least!
Eric

EWRobson: let us not go that way..remember Stanelco? Just very happy holding for the time (may be even years) being

The only thing that seems to hold this up are sky hooks of hope in the results.

Robin: a bit tongue in cheek. But it is a possible scenario, based on logic; more likely than the gloom of Clocktower who sounds more like HeeHaw every day - lets have some logical argument please.

EWRobson- not intended to be tongue in cheek. Still holding those buggers and hoping for a miracle for SEO to get back at my B/Even at 4.8 p/s

nice rise today with the action in the afternoon session. nice buy after hours over 100k @ 3.23.
closing all time high still looks strong.

Unreal how this supports itself at these pe levels. Any hint of slowing growth and I assume this will drop like a stone.

yawn yawn

Big sells today and a stream of them at that. Maybe the reurn to earth will have commenced.

clocktower- have not heard your bells for 2 days. Nothing to do with the upticks on the s/p has it?

Not at all robinhood - just waiting for the tide to turn.Well done those that are long but it will be a shame to hear from those that have huge profits that have not yet locked most of them in, if the next news from the company was less than possitive.

i think this stock is crying out to be shorted it cannot escape the trend of the retail downturn, and its customers are young and normally in debt. yes i am now short on this

ssanebs - it's not retail, it's e-tail. even in a declining overall market, e-tail is still growing faster than the wider market is falling - maybe not at 90% yoy forever, but revenue growth of say 60% this year, 40% next year, 33% the year after still makes ASOS a great growth stock run by an excellent management, with dividends to come and talk of moving to the main market (hence Cazenove's appointment?) or ready to repel boarders?

it's customers are young and mortgage free/living at home - a 100 or so in interest charges a month doesn't seem to bother them.

anyway some sizeable buys over the last few days, so someone seems to agree with me.

Their customers cant all live in Buckingham Palace!

In a review of the online retail sector, Daniel Stewart* said that ASOS (ASC), for which it has a 'buy' recommendation and 390p price target, has first mover advantage and that other retailer continually refer to it as "best in class". It said the online clothing retail market is forecast to grow from 1.3 billion pounds currently to 2.3 billion pounds by 2010. The broker also favours N Brown (BWNG), for which it has a 'buy' stance and a 310p target price, commenting that 68% of online sales are driven by catalogues which should be good news for the company. ASOS shares moved 2.75p higher to 302.75p while N Brown shares jumped 11p to 195.5p.

ssanebs A suggestion to be careful in shorting ASC: not like canutetower who will always argue that the tide is going out when it is coming inexorably in. Worth checking out www.hemscott.com which gives a strong buy from an average of no less than 10 brokers. Mind, I think our very own doggy friend is as wise as any - you should listen to him.

Eric

From The Sunday Times
June 15, 2008

E-tailer, Asos, sizes up discount clothing

FASHION trader Asos is aiming to double turnover within three years with the launch of an online discount operation in September.

The e-tailer, which will sell brand names such as Ted Baker, Ralph Lauren, Religion and Diesel at a 75% discount, aims to get a significant slice of the 2.7 billion market currently dominated by TK Maxx.

The venture, Asos Red, which will be a subsidiary of the main Asos site, has already poached two clothing buyers from TK Maxx and is in negotiations with a number of top-name brands.

Asos product and trading director Rob Bready said the decision to enter the sector was based in part on a response to the tough retail climate on the high street.

He said: Times are tough out there, but there are pockets which are still going extremely well.

The site is expected to launch with a couple of hundred products and build up to 300 brands.

http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article4138433.ece

Doubling turnover in 3 years is not as ambitious as it might sound.

After 90% increase last year, let's guess 75% then 50% then 33% over the next 3 years - that's 3.5 X. Doubling over 3 years is ony 26% growth per annum - nothing astonishing.

Perhaps NR meanth doubling turnover with the new division PLUS normal growth on existing operations. Or else maybe the recession is slowing growth more than we think.

stockdog,
Have you heard any concrete rumours about takeover?? I have not seen any. SD