over the last few months,a new team and business strategy have been taking shape at bella media(formaly known as mobile future),after pacific media snapped up a 24.95%stake and installed three of their directors onto the board.these new faces were accompanied by a number of other experienced business people and professionals such as fred weinert,the former founder of the uk blockbuster video rental chain,and emmy nominated documentary film maker,stephen crisman.the biggest and most recent appointment came only last month when former seagram head and the 76th richest person in america(forbes 2003),edgar bronfman snr,joined as deputy chairman. this gives the group an extremely high calibre, accomplished and well-connected board,which certainly wouldn't look out of place at a blue chip company.so what is the new business strategy? well the plan is to develop and run large format IMAX cinemas via a 51% controlled subsidiary,the first of which will be situated in springfield,missouri,usa.this is expected to be built alongside an existing wildlife themed tourist attraction,which currently attracts 4 million visitors per year and is expected to be operatinal in july 2004.bella media is also looking to make large format documentary films for IMAX cinemas,which may then be sold to television networks.the springfield project could be expanded in the future,with cinemas in china,latin america,europe and the usa at established tourist,recreatinal or cultural locations.although the initial plan is to present documentary style films at the cinemas,there is the possibility in the medium to long term of screening big budget hollywood films at IMAX venues,which may substantially increase potential audience size and add an entirely new dimension to the enterprise.newspaper and investment magazine coverage has been surprisingly sparse to date,considering the board's experience and business proposition.however,this does give investors an excellent opportunity to gain exposure now to this interesting early stage and ambitious investment.as the opening date for the group's first cinema draws nearer and perhaps details are released about other proposed sites,newsflow could well increase. from equity market update

Breaking up... over 100% rise so far

No one on this bella media and PCM are looking good.