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Microsoft vet Scott Moore joins U.K. ad firm Yell Group
Microsoft and Yahoo veteran Scott Moore has joined Yell Group, a U.K. ad publisher, as its chief digital officer.
Moore, who was most recently executive producer for Microsofts MSN, will head up a new Seattle office to serve as a central hub for Yells global digital development activities.
Yell provides print and online advertising and marketing services for small and medium-size enterprise (SME) customers, but has seen revenue from print advertising drop off in recent years.
Moore's position is a new one for the company, as it shifts away from print advertising to create an eMarketplace, an online platform and portal that connects consumers and SMEs.
The U.K. firm already has a partnership with Microsoft. Yell uses Microsofts cloud-computing tools, including Office 365, in its eMarketplace, and says the results from its online directory appear on Microsofts Bing search engine.
Yell said Moore will be responsible for the creation and development of new digital products and products, reporting directly to Yell CEO Mike Pocock.
"Scott is a highly regarded senior executive with vast experience in building and turning around digital and online properties, said Pocock in a statement. At Yell, he will develop and execute the new products and services that will enable our more than 1.3 million SME customers and their consumers to take full advantage of the digital opportunity.
Moore said SMEs are typically underserved when it comes to digital services, but believes Yell has all the credentials to target that audience.
"I'm hugely excited by the opportunity to shape and lead the realisation of Yell's digital vision, which stands at the intersection of local, mobile and social, he said.
Prior to Microsoft, Moore was the senior vice president and head of media at Yahoo and held senior management positions at Expedia Travel. Moore is also the former publisher of Slate, Microsofts online magazine.
http://www.techflash.com/seattle/2011/10/microsoft-yahoo-vet-joins-yell-preps.html