Where do you think they will go to or should i sell now

not exactly bullish
apart from generally queasy market conditions, lots of new regs and taxes to be levied on the industry
i'm glad to have banked my profits already

Correct cyners, stating the bleedin obvious as usual :o) Looks like a screaming short, who knows?

imo, it's easier/better and more profitable to short the markets than specific stocks

I agree.

Positive start to the week so far, just needs volume to push on and get above 25 & 50DMA, lower indicators turning up.

First quarter operating profits at William Hill down 19%

StockMarketWire.com

WILLIAM HILL PLC Q1 2015 TRADING UPDATE

23 April 2015

William Hill PLC (LSE: WMH) (William Hill or the Group) announces a trading update for the 13 weeks from 31 December 2014 to 31 March 2015 (Q1) (unaudited). The reported comparator period is the 13 weeks ended 1 April 2014 (Q1 2014).

Key highlights:

Ÿ
Group net revenue up 1%. Operating profit1 down £16m (-19%) following additional £20m cost from Point of Consumption Tax (POCT) and increased rate of Machines Games Duty (MGD)
Ÿ
Sports betting revenues impacted by largest ever loss-making week in January
Ÿ
Continued strong growth in mobile gaming, up 48%, to 37% of gaming net revenue
Ÿ
William Hill brand launched in Australia: migration of Sportingbet customers successfully completed
Ÿ
William Hill US continues to deliver strong wagering growth
Ÿ
Gaming machine '£50 journey' implemented as planned by 2 April 2015
Q1 summary results on a statutory basis





Retail
Online
Australia
US
Group
Sports betting amounts wagered
-4%
+16%
-22%
+42%

Gross win margin
17.6%
7.0%
10.2%
6.8%

Gross win margin change
0.0 ppts
-0.1 ppts
+1.5 ppts
-1.9 ppts

Net revenue
-2%
+9%
-11%
+10%
+1%
- OTC / Sportsbook
-4%
+11%



- Machines / Gaming
+1%
+8%



Operating profit1
-0%
-38%
-39%
+1%
-19%

Machines Games Duty. How complicated is that piece of legislation? Governments just cant stop tinkering. I have noticed that participation on these computerised mugging machines has decreased. At least where I waste some of Saturday mornings.

Watching, see how it opens on Monday, may be worth a punt leading up to Interim this Friday 7th August. Looking at the chart attempting to breach 50DMA for second time. Lower indicators moving up. Buy order (on the spreads) @ 411p if triggered initial target 430p tight stop 401p.

Down at the open, resistance 406p. Buy order now 407p same initial target stop 397p.

Nice move up today, fingers crossed breaches resistance tomorrow and trade filled ahead of results friday.

So far so good chart wise. Now down to interim results tomorrow.
Heads better than expected, tails tin hat :0)

William Hill's H1 pretax profit falls 35%

StockMarketWire.com

Looking like Tin Hat.

William Hill acquires 29.4% of NeoGames

StockMarketWire.com

200DMA providing support for now.

Tough third quarter hits William Hill

StockMarketWire.com

William Hill has said that the operating profit for the year is expected to be at the bottom end of the current market consensus.

This follows a tough third quarter.

James Henderson, chief executive officer of William Hill, commented: "Q3 was always going to be a tough quarter given last year's World Cup and very strong gross win margin, allied to £23m of additional gambling duties this year.

"The quarter also featured weaker than expected sporting results impacting retail, the US and Australia, and the drag effect of the non-core market decline in online. "The growth in online's core markets - the UK, Italy and Spain - remains strong for both betting and gaming. Whilst good operating cost discipline has partially offset the weaker than expected results and non-core market impacts, the Board now expects full-year operating profit to be around the bottom of the analyst consensus range (£290.9m to £312.1m, company-compiled).

StockMarketWire.com
William Hill said in a trading update for the 13 and 52 weeks to Dec. 29 that it sees FY operating profit of GBP290m as in line with market views, with GBP87m of additional UK gambling duties.

FY net revenue at the group level was down 1% at GBP1.59bn, with contributions from Australia, Other markets and Retail down. Others generally improved their contributions.

CEO James Henderson commented:
"I am pleased that we have delivered results in line with the market's operating profit expectations for 2015.

"Online has seen some disruption around the implementation of Project Trafalgar but we are rapidly addressing that. I am optimistic the advantages that Trafalgar gives us will drive growth, particularly as we gain flexibility and increase our ability to differentiate.

"Retail has delivered another resilient performance, our US business continues to grow strongly and I am encouraged by the performance of the William Hill brand as the growth engine of the Australian business.

"Technology remains a key pillar of our strategy and the leadership changes announced today are about building a team who will deliver product innovations and continue to ensure technology is a major competitive advantage for William Hill.

"This will allow us to further build on our brand and scale, and be best placed to compete. I would like to thank Andy for his contribution in recent years and to wish him well for the future.

"Looking forward, 2016 is an exciting year for us. With EURO2016 ahead, we will capitalise on the investments we have made on Trafalgar, the SSBTs and the William Hill brand in Australia to bring customers a differentiated and more personalised William Hill experience.

StockMarketWire.com
Investec appears to be placing its bets on bookmaker William Hill (LON:WMH) after upgrading its recommendation to add from sell, seeing potential for a short-term rally.

The broker said: "We expect news of very strong current trading in the first 7 weeks of FY16 with the 26th February prelims. With full-year operating profit pre-announced (c.GBP290m) and no further updates to Project Trafalgar since the iOS transition, we see limited downside risk.

"Upside could come via a share buyback or special dividend given the strong balance sheet, lack of recent M&A and guided FY15 net debt/EBITDA of 1.3x."

Analysts have upped their target to 404 pence a share (from 346 pence), implying a forecast total return of 8.5 per cent.