this is how 80% of market suckers got into nonsense..
ridiculously epic...
"Right now, the valuation looks high and there’s no sign of a share-price trend reversal. To me, ASOS shares look unattractive for the time being...the forward P/E rating is running at about 43 for 2015..."
By motley fool - Friday, 3 October, 2014
share price -1950.. ish
two weeks later....
"Today’s full-year results from ASOS were better than many analysts had expected. However, now may not be the time to buy, as ASOS still has a long road ahead of it before the company can claim to have recovered from mistakes made over the past 12 months.
Additionally, ASOS has warned that profit for the next year will remain unchanged, as the company invests heavily to boost its presence within China and other international markets. Still, while this spending will impact short-term profits, over the long-term these investments should pay off as ASOS will be able to provide a better service to customers.
But, until then, it seems as if ASOS is going to have to work hard to convince investors that’s worth paying a premium for the company’s shares. For example, ASOS is currently trading at a forward P/E of 45, even though earnings are expected to stagnate over the next 12 months.
What’s more, there is ASOS’s relationship with suppliers to consider.....So overall, ASOS’s full-year results reported today were better than expected. However, the company still has a long road ahead of it and needs to prove to investors that its shares are worth paying a premium for."
by motley fool - Tuesday, 21 October, 2014
share price - 2200.. ish
then next day...
"Market sentiment always fluctuates, and with this strategy I’m sure ASOS will be back in fashion soon, so it seems a good time to add it to your portfolio while it is still in the bargain bin!"
by motley fool - Wednesday, 22 October, 2014
share price - 2260 ..ish
week later...(higher P/E is ok)
"However, now the company’s forward P/E has declined to a still high, but manageable 49. What’s more, many City analysts and investors alike believe that as ASOS is not a traditional retailer, it should be valued on sales not earnings. Using this metric, the company is now significantly undervalued compared to sector peers....Now, the company’s shares have begun to head higher again and it could be the time to buy in. "
by motley fool - Tuesday, 28 October, 2014
share price - 2400 ..ish
...(sp 25% higher is definitely a buy)..
....ehrm...