the public ban has zero effect on smoker numbers. if public bans worked there would be no drug addicts at all.

looks to me like its ready to climb after its latest correct.

comparative chart with IMB - can't go back further as IMB used to be IMPS so chart does not recognise

BATS = blue
IMB = red

Director buy //www.moneyam.com/action/news/showArticle?id=6170624

no wonder this solid stock has taken such a battering in recent weeks ....

British American Tobacco on Tuesday lowered its guidance on full-year revenues amid weaker performance in Japan and a product recall in the US.

BAT's said it expected revenue from next-generation products, which include e-cigarettes and tobacco-heating devices, would come in at £900m this year, down from a previous target of £1bn.

'The revision from the previously announced revenue target of £1bn is largely driven by a reduction in planned year-end stocks in Japan as the THP category remains flat and the effect of the Vuse Vibe recall in the US,' the company said.

Industry volume in the US was expected to fall 4.0% to 4.5% this year, the company said.

Full-year earnings, meanwhile, were also lowered owing to currency headwinds.

'Full year adjusted earnings per share growth is expected to be impacted by a currency translation headwind of around 7%, assuming exchange rates remain unchanged for the remainder of the year, the company said.

British American Tobacco updated the market on its trading ahead of its close period on Wednesday, with the board saying it was expecting a full-year industry volume decline of around 3.5%. The FTSE 100 cigarette giant said it was anticipating it would exceed the 5.5% full-year price mix it achieved in 2017, and deliver "good" adjusted revenue and adjusted operating profit growth with a second half weighting. Full -year adjusted earnings per share growth was expected to be impacted by a currency translation headwind of around 6% for the year, at current exchange rates.

for a long time BATS performed very strongly, but both this and IMB have been pretty pathetic for some time

i haven't checked, but i recollect that the yield is pretty good

Dividend info https://www.moneyam.com/action/news/showArticle?id=6242921

Chief Executive buy's some https://www.moneyam.com/action/news/showArticle?id=6312632