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Headquartered in Hong Kong and listed on the London Stock Exchange (LSE:PCM), Pacific Media Plc is an Asia-based t-commerce company with principal operations in Mainland China, one of the world's largest and fastest growing consumer markets. The Company also has a presence in other non-core markets in Asia. T-commerce is the provision of business-to-business (B2B) services to facilitate direct-to-consumer retail platforms, and the use of television as a transaction platform to sell goods directly to consumers. Pacific Media's full-fledged t-commerce business model is supported by multiple marketing and distribution channels including wholesale, retail, direct marketing, and the internet.

During the course of the year, the Group focused on the TV direct response and TV home shopping activities. In addition, the Group discarded use of the acquired "TV Media" brand and launched the new "ResponzeTV" brand. The international division shifted sales toward Europe and the USA and out of S.E. Asia. The migration to our own in-house call centre in Shanghai was completed in April 2005 and allowed the Group to generate higher sales conversions from incoming call enquiries. The call centre provides a capacity for up to 70 operatives, sufficient to meet the mid-term growth in the ResponzeTV business.

New 31/07/2006
The catalogue and call centre has been axed.

The Board has therefore decided that the focus of the Company's TV home shopping business will move away from activities involving high media costs and high overheads, and in particular away from producing and airing its own TV home shopping and DRTV programmes. Instead, it will focus on what the Board considers to be lower-risk activities within the TV home shopping and DRTV sector in Greater China.

Accordingly, the Board has decided to focus much of the Group's attention and resources on seeking to grow its international sourcing business. This is a business which sources products, principally from China, for TV and DRTV home shopping operators in Europe, the USA and North Asia. This business takes advantage of the Company's proximity to the Pearl River Delta and the many product manufacturers located in the Southern China region, plus the Group's experience in sourcing home shopping products.

As part of the review, the Board has also identified the opportunity for the
Company to expand its operations by selling its products into the retail sector in China and Taiwan.

Web Site
http://www.pmplc.com
Responze TV Web Site
http://www.responzetv.com/home/index.aspx

Raymond Chang Chief Executive Officer Pacific Media PLC
http://mba.yale.edu/alumni/profiles/changr.shtml
OUT OF THE BOX Aug 2005
http://www.sinomedia.net/eurobiz/v200508/box0508.html

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PCM is going over to the AIM in the new year.

with all the other rubbish/////////////

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