LONDON (AFX) - Provexis PLC said it has entered into a long-term collaboration agreement with Unilever PLC to jointly develop a new concentrated format of its patented Fruitflow heart-health technology for application in Unilever's food product portfolio.

Financial details of the deal were not disclosed.

The partners plan to enter into a global licence arrangement for the technology.

Fruitflow is a patented natural extract from tomato which Provexis said has been shown in human trials to reduce the propensity for aberrant blood clotting that is typically associated with cardiovascular disease and which can lead to heart attack or stroke.

In 2005 the market for heart benefit foods was worth 4 bln usd globally, Provexis added.

Considering the growth potential this share has a target of about 8-10p in the medium tern and is a good buy at current levels

As usual, pls do ur own research.

Looking like another good day

few people starting to buy in on this companies near term potential!!! dyor.

FOR PEEPS WHO ARE JUST LOOKING IN

LONDON, June 9 (Reuters) - Provexis is in advanced talks with a "top three" ingredients manufacturer that wants to use its Fruitflow product, a tomato-extract that can be added to drinks and dietary supplements to help circulation.

The British developer of health foods whose clinical claims have received regulatory approval added on Tuesday that such a deal would be "transformational" for its business.

"It's not a general discussion, it's a specific discussion about the terms on an agreement," Chief Executive Stephen Moon told Reuters, adding that things would happen "pretty rapidly" once he finalises the details of the deal.

"They've got a major launch exercise planned, they've obviously talked to some of their major clients already but they would like to go through a major formal launch procedure," he said.

He said that the deal would give the company access to brands across the world, and that it would be "transformational" for Provexis.

Moon said the prospective partner was among the world's top three ingredients businesses.

"(They) have strategic relationships with all the major brand owners such as Danone and Coca-Cola , but in addition to that they can reach a part of the market which we can't reach which is all the regional brand around the world.

"Our first license deal will be transformational for the business by definition, yes it is a big milestone in the development of the business."

Earlier the company reported that for the year ended March 31 2009 its loss attributable to shareholders widened to 4.6 million pounds ($7.38 million) against 1.2 million last time.

(Editing by Paul Hoskins) ((ben.deighton@reuters.com; +44 207 542 7009; ben.deighton.reuters.com@reuters.net)) ($1=.6230 Pound)

good volume, though biased to selling perhaps and good rises following tree shake earlier and much based on the fact that fruitflow is currently the only certified scientificly proven beneficial food in europe - not even danone can manage that - so get your shares in and wait a little longer.....

continued strength this morning, spread down to much narrower range, looking good

topped up with 75k more this morning at 1.075p...showed as a sell!

I dipped my toe in yesterday--only 41k so far so peanuts really but exciting potential. I looked in tesco for their drink marketed as Sirco but not stocked yet---only in waitrose apparently has anyone tried it?

I tried it when it first came out a couple of years ago as an experimental drink, back then it had a cinnamon /nutmeg flavour, not unpleasant but I would imagine not to everyone's liking.

well if it catches on like tomato ketchup we'll have made a good investment--my husband drowns everything in ketchup because of it's defensive ingredients against prostate cancer! or could be a defense against my cooking!! If this agreement is signed they expect to add it to many more drinks and foods and I've read this is the only co. to have had scientific approval that it's extract actually works. patience needed but this could be very rewarding. sorry if you think I'm ramping---dyor!

Not ramping at all.. let's hope we all get rewarded handsomely!

I got in several yrs ago with a couple of purchases of around 3.65p on the back of deals that were mooted then but sold out at a big loss when it all looked bad. So I've got back in again (ss well as still holding an original batch)
I feel we are exactly that stage again now ....just wtg for the good news !

Now on sale in Holland and Barratt as of last week. sales apparently out doing there initial expectations.

just tried some sirco this morning--bought in waitrose. It tastes quite nice and the sp rise helps it hit the spot!!

hope you're all healthy with sirco....

big event in next couple of weeks is final EU approval on scientific claim - -likely to be the only company in trading in Europe to have such an approval for the foreseable future. All the deals are waiting on this final confirmation.

Lots of big players may turn to fruitflow in order to maintain their scientific credibility even if not across their whole ranges. DSM is major shareholder and global ingredients suppliers.

i suffer from high blood pressure, started taking sirco again june 15th. with great results. they dont claim that do they ? i hope their looking into it ! it would help
sell even more serco. any-one eles had the same result's ?.

I know it helps reduce risk of heart attack or stroke by making blood flow more easily--stops sticky platelets etc so I suppose lowering blood pressure would be part of it---good point bb.

engel east europe/EEE. NAV 38P/CURRENT 2P OR MKT CAP 1.87M. http://www.iii.co.uk/investment/detail/?display=discussion&code=cotn%3AEEE.L&threshold=0&pageno=2&it=le

Nice buys to start today, Is news about to break!!

EFSA approval expected next week--here's hoping some juicy contracts follow!
Sirco fruit drink now in waitrose and all holland& barrett stores--it tastes delicious.
and works miracles on high blood pressure if taken daily according to a poster on the other side.

strong buying bias this morning after recent more balanced sell/buy ratio. Suggestion that angel are continuing to reduce their holding - this may have been completed.

have a look at foodeagle's posts on iii pxs board - very informative re EFSA and has talked with provexis directly. all looking very healthy.

Up again today news coming SOOOOOOOOOOOOOOOOOOOOOON!