ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

thanks sd

thanks, eric, seadog, woodie - it's a somewhat depressing world out there currently, after such an optimistic start to the year.

Even stockdog sounds sad! He's usually such a bouncy, positive soul, leaping up and licking all and sundry. Some people are happy: the shorters, dominating the "Champion Investor"; FTSE 100 investors having their turn in the sun. Poor AIM goes aimlessly downwards.

But to every cloud there is a silver lining. Take ASOS. Just visited their site and it staes that "mid-season sale ends Monday". Why does it end monday? because they are ready to move forward positively. We might even get an RNS next week to say that they are installed in their new warehouse and to givee a positive report on trading and heavy promotional activity to generate sales. I don't think we have hear a thing, for instance, about Miss Sixty since last year. But there is a large catalogue of new items, including Miss Sixty. My view is that they have been holding back on publicity whilst they have got the phsyical and systems aspects of the business back under tight control. The bottom will have been seen in the ASC sp when we do get positive news to bring the bulls back. My forecast (the et.opt.) - bull market starts next week!

Eric

Eric,
I too visited the web site friday but didn't pick up end of sale. I sent an email to the ce asking why in this age of communication there hasn't been any forthcoming, especialy as the sp has halved, does he have anything to say about that.-----------Havn't had a reply yet !!!!! SD

Eric

Still with you on this one, both in investment terms and my little spreadbet, which is not going to make my fortune. Didn't manage to quite pick the bottom, but hopefully not too far off! Should have listened to the wise old SD!!

PTH

That's interesting, seadog. I visited site just before doing the post at about 08:00 in the evening so the end of sale notice had appeared between our visits. Presumably the scenario was a management meeting which took off the chocks and released the company, and the sp, to fly again. Well done with the email. I've got this gut feeling, backed up with a little mind and a lot of heart that new life starts next week!

Eric

Eric,
I certainly hope you are right. But I think the sp has to consolidate before it starts to move north and at the moment I don't think that is happening. The sp has been in decline since mid Jan and all my indicators say at the moment that that will continue. I wish I could say otherwise. SD

Seadog (can't call you sd because we have dogs of the sea and stock). We've gone since Jan without positive news; only the RNS about the warehousing problems. Now I expect an appropriate price would have been around 60p: it was overcooked with market euphoria and is now undercooked because of market ignorance. A nuetral RNS would prevent the slide and provide a base for recovery. However, a positive post could cause a recovery to around 60p at any rate. What would it need to say. It would need to confirm that the broker forecasts of Seymour Pearce and Shore Capital are reasonable - in my view, not a lot to ask. That's the basis for me buying back in last week. My reckoning was a better than 4:1 upside to downside: up 40% to 60p or down 10% to 38p. Could have an answer this week! (Tuesday?)

Eric

eric heres hoping woodie

Fidelity increases stake AGAIN

RNS Number:0535M
ASOS PLC
09 May 2005


ASOS plc

("ASOS" or "the Company")

Holding in Company

ASOS was advised on 6 May 2005 that Fidelity International Limited has acquired
596,500 ordinary shares in the Company and now holds a total of 3,727,800
ordinary shares, which represent 5.20 per cent. of the entire issued share
capital of the Company.

Of the total shareholding notified, 3,722,800 ordinary shares are held in the
name of JP Morgan, Bournemouth and 5,000 ordinary shares are held in the name of
Clydesdale Bank plc.

Time to top up me thinks...yep again!

from advefn.com

This says it ALL:

2nd HIGHEST EVER RANKING

Sorry..still have lots to learn. Could you please explain the significance of this chart. Thanks.

marketmaker: just to repeat Mr Mole's question. Can't make sense of 'traffic rank trend'; do you know the computation? Mole's only appear for a while, I think between 17:00 and 18:00; an answer might keep him happy so that he is less destructive with people's lawns! There is a nice upward trend over the last month which would appear to suggest that custoimers are happy with the current offerings. I feel a top-up coming on!

Eric

Eric,
How about a capital SD and a lower case sd to diferentiate.
Sorry for delay but I was in Harley Street monday to see my cardiologist and pleased to say I have a MOT for another year. After updating prices this morning i'm afraid my charts and indicators still say a decline, I thought it was consolidating the last two weeks in April at the 50 mark but it has declined again since then, though the RSI has turned a little yesterday. I like you hope very much for a change. no reply to my email so far, perhaps he's too busy in the new warehouse !!!! SD

im with eric and mr mole. Im not sure how to interpret the traffic rankings chart. It almost looks like the left scale is inverted (this is number of hits i presume?) and therefore shows ASOS well ahead of Next over the past two months, which is great-but i might just be missing something blindingly obvious??
tau

you are tau its the margins, the market wont buy the stock unless positive news re margins are on the increase.

from advefn:
radarlove - 11 May'05 - 14:58 - 21715 of 21718


I have just spoken to Richard Ratner from ASC broker 'Seymour Pierce' to see if there is any new information available.

: The warehouse has been secured and news should be coming out shortly about when the move will occur.

: ASOS have held the Number 2 position in the internet clothes sector since November 2004. They are moving ever closer to overtaking Next in these rankings and becoming Number 1.

: The Christmas 'logistical problems' have been resolved with general business and profit margins now looking 'a lot better'.

: Seymour Pierce maintain their strong buy recommendation and feel the share is presently 'well oversold'.

Seadog (or SD, if I may) and Eric

I'm with both of you, but not at the same time, so you're both right but it's a question of timing.

I'm with SD on the chart being resolutely downward in parallel beneath the 25dma which is below the 50dma. I would wait for a strike up through the 25dma with serious intent towards the 50dma and the 25dma starting to flatten upwards as a buy signal. Otherwise you risk buying in before the bottom is hit.

That said, I also agree with Eric that they are oversold and when they do reverse there will be a healthy correction upwards - all the more reason why you can afford to wait till after the bottom has been confirmed to buy in.

sd (lowercase, respecting age before beauty!)

LEVEL 2 looking sexy :)