Planet Payment going the whole enchilada with Visa in Mexico
By John Harrington
December 23 2013, 1:00pm
The collaboration with bakery group Grupo Bimbo in Mexico could be worth a lot of dough to Planet Payment

With the World Cup looming much of the globe’s attention in 2014 will be on Brazil, but Planet Payment (LON:PPT, NASDAQ:PLPM) will be watching Mexico.
That’s because an initiative is under way to expand electronic payments in Mexico, and the development could be strategically important for the AIM and NASDAQ-listed provider of international payment processing and multi-currency processing services.
The initiative is being driven by an alliance between pre-paid airtime specialist Blue Label Telecoms, credit & debit cards leader Visa and bakery goods giant Grupo Bimbo. Tucked away in the background, in Visa’s corner, you will find Planet Payment, which will be providing and operating the processing platform that enables merchants in Mexico to accept, process and reconcile card payments.
At first sight, the inclusion of a bakery group in the triumvirate is a bit odd, but there are more than 700,000 small merchants across Mexico that take Grupo Bimbo merchandise, and it is a brand that is well-trusted by the corner shops and independent traders.
Blue Label’s involvement is a little easier to suss. It already provides pre-paid tokens that are used to top up mobile phones or pay for electricity, so extending the concept to – well, just about everything sold in the local convenience store – is a logical step that should not prove too much of a leap of faith for Mexican shoppers.
Of course, global payments goliath Visa is intensely interested in persuading shoppers to convert from using cash to using electronic payment methods and in Mexico (and, incidentally, Myanmar) it has chosen Planet Payment as its partner to do this.
“It is a tremendous validation for our technology,” Graham Arad, a director, senior vice-president and general counsel of Planet Payment told Proactive Investors.
“Visa decided to pick us and our platform. They could have chosen anybody in the world, but they chose us,” Arad notes.
In fact, that statement about “choosing anyone in the world” needs a considerable amount of qualification. In truth, there are few – if any – companies in the world that could have provided the flexibility and quick roll-out ability that Visa needed.
“We have a platform that enables us to move quickly into new countries. All we need are telecom links,” Arad explains.
As part of the collaboration, Planet Payment delivered an innovative solution that includes support for both payment and non-payment transactions, including items such as pre-paid airtime for mobile phones and bill payment to a single mobile device.
Planet Payment will earn transaction processing revenue under the deal.
Around 640,000 retail locations in Mexico currently accept payment cards, according to the Central Bank of Mexico, so the idea of electronic payments is not unfamiliar. However, the Grupo Bimbo, Blue Label and Visa triumvirate want to increase significantly the number of mobile payment terminals and acceptance of electronic payments in small retail locations across Mexico.
Planet Payment’s third quarter results talked of targeting 150,000 merchant locations in the Central American country. As at the end of October, 6,000 merchants were already participating in the initiative, and the roll-out has continued at a fair lick since then.
Beyond that, it is a pretty safe bet that Visa will be looking to do the same sort of thing in the other cash economies of the world, and when it is looking for a partner to do so, Planet Payment should be in the box seat.
Visa estimates that 41% of transactions in the developed world are still made by cash and cheque, and that rises to 62% in emerging markets.
“That equates to over US$11 trillion of cash transactions around the world, which serves as a significant potential addressable market for the card networks and processors like Planet Payment,” Planet Payment’s chief executive Philip Beck said in a recent conference call.
Arad is enthused about the prospect of breaking into what is a new area for Planet Payment and replicating the model in other countries.
“It will make us much less susceptible to the vagaries of the world economy,” he asserts.
In other words, the company will be less dependent on business travellers making lots of trips and more dependent on people popping down to the shop to buy a loaf of bread and some milk.
So, to misquote Buzz Lightyear, it is a case of “to Mexico and beyond!” for Planet Payment.
Oh, and by the way – it has Brazil covered too, having announced a deal with Cielo, the leader in electronic payment processing in Latin America, back in November 2012.
With Brazil hosting the next World Cup and the next Olympics, that looks like a deal that is as well-timed as a tackle from Brazilian midfielder Sandro.