Taptica International Ltd (AIM: TAP) offers data-focused marketing solutions that drive execution and powerful brand insight in mobile, leveraging video, native, and display to reach the most valuable users for every app, service, and brand. Our proprietary technology is based on artificial intelligence and machine learning at big data scale, which enable data-driven mobile targeting and user acquisition, resulting in maximum ROI. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, and Zynga, and more than 50,000 supply and publishing partners worldwide. Taptica is headquartered in Israel with offices in San Francisco and New York. Taptica (formerly ‘Marimedia Ltd’)(ticker:MARI) was admitted to the Alternative Investment Market (AIM) of the London Stock Exchange on 28 May 2014. The company name was changed on 22 Sept 2015.

Company website: www.taptica.com

One of the best performers in my active investment portfolio. Share price has doubled in the past 6 months and looks well placed to continue doing well. Up fivefold in the last two years.

News of this acquisition is behind the share price surge this week:

".. the Directors believe this transaction will be a key milestone in the continued international expansion of Taptica."

"The acquisition is expected to be accretive and earnings enhancing from day one"



17 July 2017

Taptica International Ltd
("Taptica" or the "Company")

Taptica Acquires Majority Holding in Adinnovation Inc.

Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, is pleased to announce the acquisition of a majority shareholding in Adinnovation Inc. ("ADI"), a leader in Japan's mobile advertising industry, for up to $5.7m (the "Acquisition"). The Acquisition is being funded out of Taptica's own cash resources.

Rationale for the Deal
Following the establishment of Taptica's office in Seoul in 2016, and together with an already strong China-based presence, the Acquisition forms part of Taptica's stated strategy to increase its presence in the Asia-Pacific region. The management of Taptica anticipates Japan will be the next key growth market for mobile advertising due to its developed mobile networks and strong proliferation of smartphones.

The Acquisition will accelerate the raising of Taptica's brand awareness in Japan and facilitate its regional and global market expansion. The Acquisition follows the two companies working together under a partnership agreement, as announced earlier this year.

Taptica is focused on continued geographical expansion, establishing and growing its presence in ten hubs worldwide in the next three years (Russia, China, Germany, San Francisco, New York, Korea, Japan, India, South America and the UK).

Terms of the Transaction
In accordance with the terms of the binding agreement, Taptica has agreed to pay up to $5.7m for 57% of the issued share capital of ADI with approximately three-quarters payable immediately on closing and the remainder after 12 months based on ADI meeting certain targets. In addition, the Company has a call option to purchase the remaining 43% of the issued share capital of ADI for a price of 8x net profit and for a period of six months commencing three years after closing. Thereafter, ADI has a put option for a period of three months to sell at a price of 7x net profit.

Following the closing of the Acquisition, which is expected in August 2017, Taptica expects ADI to contribute more than $5m to the Company's FY 2017 revenues and $0.5m to its adjusted EBITDA on a consolidated basis. A further announcement will be made in due course once the Acquisition has completed.

About Adinnovation Inc.
Established in 2010, ADI is a leader in Japan's mobile advertising industry. Headquartered in Japan, ADI specialises in mobile app and mobile advertising marketing promotion, implementation, management, tracking, and media site monetisation. ADI has recently begun expanding into China, Southeast Asia and several other markets.

Hagai Tal, Chief Executive Officer of Taptica, said: "We are delighted to welcome Adinnovation into the Taptica family. The two companies have been working closely together over the past year, generating revenues and profits together. The acquisition is expected to be accretive and earnings enhancing from day one and we also expect to benefit from a number of strategic synergies and mitigate the costs and risks we would have incurred to penetrate a market such as Japan organically. As a result, the Directors believe this transaction will be a key milestone in the continued international expansion of Taptica."

Interesting interview. Taptica is not yet listed on Nasdaq. Doing so involves jumping through a lot more hoops than on AIM. But it is probably where the company will list in due course - and for a company in this field, of greater benefit to the company's prospects than a main-market listing in London.

http://www.nasdaq.com/article/interview-with-hagai-tal-ceo-of-taptica-nasdaq-disruptors-cm754192#ixzz4a3u2f2EP

(with thanks to 'someuwin' on another bulletin board)

25 July 2017

Taptica International Ltd
("Taptica" or the "Company")

Cleansing Announcement: Potential Acquisition

Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, notes that in accordance with Article 11 of EU Regulation 596/2014 it had been in discussions regarding the potential acquisition of an asset within the video marketplace, however following completion of due diligence the Board decided not to proceed with the acquisition at this time. Taptica will continue to contemplate further acquisition opportunities as they arise, where the Board believe they will add value to the Company's proposition.

This announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Click for Taptica analysis by 'The British Investor'

Topped up my holding within ISA. Share price has more than doubled in the past 6 months, and I expect it to do much the same again by next Spring.

Posted elsewhere this morning by EH9 - a terrific Taptica success story:

http://www.mobilemarketer.com/news/taxi-app-curb-drives-300-install-growth-with-location-based-social-strateg/503238/

".. Curb has added 12 additional U.S. cities to its 65-city presence as a result .."

The Company will announce its Interim Results for the six months ended 30 June 2017 on Tuesday 26 September 2017.

EDIT: I have now sold my stake.