This share could be a great buy.

Had a good write up in The Daily Express on Monday 23 August. See extracts below:

Nato, the Environment Agency, World Wrestling Entertainment and Prudential are some of the companies using website technology developed by MediaSurface.

As well as supplying a host of big name customers, the firm has also managed to attract a couple of high profile figures to its board.

The chairman in Michael Jackson who is chairman of FTSE 100 software giant Sage, and a fellow non executive is conservative MP and former shadow chancellor Francis Maude.

Backers include venture capitalists 3i, Elderstreet Capital and investment bank Dresdner.

Chief Exec. Lawrence Flynn says at the moment Mediasurface's software is aimed at large enterprises that run complex and frequently updated websites.

"It's for companies which have websites with very large numbers of pages that need to be kept up to date," he says or which are very volatile with news changing all the time and with lots of people putting in information. He says it will even help to make sites subjected to large numbers of hits more reliable.

The key to the software's success is it minimises the need to have skilled computer experts available at all times to make changes. Flynn says they are needed only to help set up the basic designs for the website. Once these templates are established, then words and pictures can be fed in by non specialists such as journalists and designers.

Mediasurface makes money by charging one-off licence fees and an annual payment to cover improvements to the software, bug fixes and technical support.

Elderstreet partner and Mediasurface non excecutive director Vin murria says the website development market can be compared to the accountancy software arena when Sage emerged. "Companies are developing bespoke websites in the way they used to develop bespoke accintancy software," she says. Media surface removes the need for a lot of that development.

The money raised from the float will be spent on marketing and developing the company's products. In particular, a version aimed at small businesses is being worked on. The company is also looking to make acquistions, largely to buy customaer bases.

Mediasurface has been in the development phase and made losses of 1.4 million on turnover of 5 million for the year to September 2003. But for the six months to March this year. those narrowed to 153,466.

End
Daily Express 23 Aug 2004

I am sure this company will do well and would welcome other bb users views.

Geoff

I forgot to mention, excellant website:

http://www.mediasurface.com/

I like the fact that the founder of Sage is on board and keeping his holding when he could have sold out, the new management should bring in a healthy profit over the next year, read the prospectus if your interested in tech shares as the software looks pretty good. I work in IT and I know what a pain it is to keep intranets/internets up to date!