Heres an article on the business from The Times..................
Dine out on the Clapham concept
Stella Shamoon on a restaurant group that she feels will satisfy her appetite for healthy returns Dividends are not on the menu; profits will be ploughed back into the business.
THERE is a feeding frenzy in UK restaurants, notably in and around London, where affluent, time-poor consumers, weary from pursuit of wealth and status, seek nourishment for body and soul by eating out several evenings a week.
What is even more satisfying to many is to eat at home the very same dishes that they would travel miles to enjoy when dining out. Home meal replacement, whether via supermarket sales of pre-prepared food, restaurant deliveries or takeaways, is growing as fast the nations girth.
That is what makes shares in Clapham House Group, the restaurant group capitalised at nearly 30 million, look so tasty. The business raised 14.3 million (net) in November when it was floated on the Alternative Investment Market (AIM) as a virtual start-up.
Two acquisitions for established restaurants have since been made. The Real Greek Restaurant in East London was bought in December for 363,000 plus an earn-out of five times full-year pre-tax profit in 2007 with a cap of a maximum 8.7 million, minus the downpayment.
The Real Greek has three restaurants, including its award-winning Hoxton outlet. Its Souvlaki and Bar format will be expanded. A fourth restaurant, near the Globe on the South Bank, opens this summer. The Real Greeks historic earnings before exceptional costs are 216,000 on sales of 1.1 million.
Clapham House also acquired the Bombay Bicycle Club in Clapham for 1.845 million, plus a maximum earn-out of 575,000 in 12 months. It has one flagship restaurant and five delivery units in southwest London. Its historic earnings before exceptional costs are 344,000 on sales of 2.6 million.
These are high-growth restaurant formats and Clapham House is poised to roll them out within the M25. It is currently in negotiations to buy up to 20 restaurants from nine different sellers that either want to sell out or rationalise their businesses.
Consumers want predictable quality and variety when eating out. But the UK restaurant trade is highly fragmented other than in pizzas and burgers, where the chains dominate. For example, in Indian restaurants alone, there are an estimated 6,000 units worth 1 billion in sales. Clapham House plans up to 40 units for Bombay Bicycle in London alone.
This month, the group raised an additional 7 million, via a placing of five million new shares with hungry institutional investors at 1.40p a share. That compares with 1 a share at flotation. With 21 million of cash in its coffers, Clapham House can spend up to 10 million to buy restaurants.
The restaurants that it is considering buying are mainly leasehold properties that are not necessarily prime, but which are ripe for improvement. Where possible, the group seeks properties with space on upper floors extraneous to its requirement for a 3,000sq ft template restaurant so that it can generate rental income.
That additional income would in turn allow the enterprise to raise some debt to accelerate growth. Claphams strategy is to develop a handful of high-growth restaurant formats, each of which will have between 15 and 20 home delivery satellite operations to maximise sales at higher margins, given their lower staff and cost of occupancy.
The goal is to have three core restaurant concepts, each with up to five full-service restaurants, and another 20 satellites by 2007. By then it expects to be earning 4 million in pre-tax profits and throwing off strong cashflow. The maths is compelling.
The group will spend 500,000 to develop each core restaurant and 150,000 for each of the satellites. A successful restaurant should achieve annual sales of 600,000 and make pre-tax profit of 18 per cent. The satellites would each generate annual sales of 500,000 with a 10 per cent pre-tax margin.
So the effective return on capital employed would be about 20 per cent across the groups portfolio. But dividends are not on the menu; profits will be ploughed back into the business. Capital will be allocated to the strongest-performing format.
Clapham House is run by passionate foodies with the experience and skill of venture capitalists when it comes to upmarket formatted restaurants.
Its simple strategy has been tested, refined and realised in the past by the chairman, David Page, a 51-year-old self-made multimillionaire. He was a major franchisee of PizzaExpress and became its driving force over ten years to 2002, during which time it expanded from 23 restaurants to 350.
Mr Page is persuasive about the rich profits to be derived from selling good, simple food in upmarket but affordable restaurants at prices that people will pay regularly Claphams target customer base will unhesitatingly spend 8 to 25 a head.
We are talking of the habitu of Highgate, Wimbledon, Clapham, Belsize Park, the City and Dulwich. That is where Clapham House will expand. In the South East, it is targeting Guildford, Brighton and Southampton.
Mr Page is unashamedly awarding key executives rich incentives to make his strategy work. For example, Sarah Willingham, recruited from PizzaExpress as managing director of Bombay Bicycle, has been given a 9.5 per cent stake in that specific business, and if it delivers 2 million pre-tax profit in 2007, she will claim a 1 million bonus.
Mr Page says: That cash bonus will be a one-off payment, while shareholders will have benefited from all the cash that Bombay Bicycle will have shed while growing to that profitability, and all that it can generate thereafter.
Mr Page started out as a manager of PizzaExpress, and subsequently did so well from bonuses that he accumulated the capital to buy franchises which he sold to PizzaExpress for 4 million in return for shares. When PizzaExpress went private via a merger with Ask, he made more than 10 million.
Now he is poised to start all over again at Clapham House. He is flanked by Paul Campbell as chief executive,a chartered accountant and recent finance director of PizzaExpress. They believe that London can support about 30 sites of a single format. Apart from Indian and Greek, they like noodles, high-quality burgers and tapas as potential target formats. They can recruit experienced managers who are on the market in the fallout from recent consolidation, not least that of PizzaExpress.
Mr Page says: We only need to keep the right chefs in each restaurant. The rest of the management can be cherry-picked and trained for maximum operational efficiency and cost synergies.
For my part, I shall give my broker the order to buy me shares in Clapham at 1.40. I expect to dine out on my future profits.ENDS.
cheers GF.