DocuMarketing eradicates the need for Saatchi & Saatchi source; Greene King

Update April -2005 Digital Marketing Communications

Documedia provides a highly effective way to generate personalised sales and marketing collaterol for the finance, leisure, retail and property sectors. It e-commerce technology "documarketing" enables clients to acquire digital print solutions "on demand".

Industry Perspective Digital Print is the fastest growing area combined with an e-commerce solution to make it a compelling offering. In addition, its really the customisation , the bespoke application of this technology that makes it appealing to clients.

The outlook for this method of obtaining digital print solutions online and providng the publishing part is showing strong growth for 2005-08. In short, there is a big market out there for this high margin offering.

DocuMarketing is currently transforming marketing for many FTSE 100 companies and other leading brands such as House of fraser, Greene King, Citroen, Lane Fox, Strutt & Parker, BT Openzone, Compass Group, Unichem, Alfa Romeo, Recognition Express, Next, Alpha Retail, and Wolverhampton and Dudley.

History:

A Little History and a Recent Interview with the CEO at the Wall St Reporter.

http://www.wallstreetreporter.com/linked/Documedia.html May 2004

The Differentiating factor - DOC says its offerings differ from its competitors as it - offers a complete solution rather than parts dictated by its competitors

To understand how documarketing works.. (how to obtain digital print solutions online) visit their simulations

http://www.documedia.co.uk/demos.htm


Saffy: The technology, the offerings for 2005 appear to v strong in the sector. DOC have sold the old-economy style of buisness and are now an e-commerce digital print and marketing solutions provider (HIGH MARGIN. 3 points below are e.gs of marketing strategeis for 2005 - "in demand"

1. Documarketing
2. Personalised Direct mail
3. Digital print

Aimed at the B2B as well as the B2C markets, DOC is showing that its marketing solutions are attracting top BLUE-CHIP companies. With a small capitalization of 2.2 mill , and many new clients, coupled with its technology, DOC looks like it is developing into a great little outfit..with a lot of upside potential.