ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

stockdog sorry was taken from afx news

sd As mentioned above, SP figures don't look right. The problem is the lack of comparatives because of the fire. Looking at FY05 the H2 was 87% on H1. If the same were repeated we would have H2 current year at about 27.7m, i.e. 43.6m for the year. SP H2 figures are only 36% up on H1which seems obviously too low. Needs a WOD calculation!

The market though took a turn up yesterday at around the time SP figures were released and have continued to strengthen today. Sensible to hold for the prelims at least. My holding is in the CFD pot where I am looking for quick gains. I'll wait for John Marshall on Thursday.

Eric

Agree Eric - we need to see the prelims and then get a handle on updated broker forecasts.
Since, I can see this going to 200p by this time next year, I am happy to hold until proved wrong.

Nothing to say till end of June now.

Single protected trade of 100K shares at 119p is assumed a buy by Hoodless Brennan. A market maker buy of 50K shares at 120p. Quite a bit of action yet to come.

sd Last year's finals were 5th July but there was a trading statement May to report recovery from Buncefield fire. In 2005, there was a trading update on 3rd March which gave range of pbt between 1.05 and 1.2m but this was a disappointment due to warehouse problems. Question is whether we will get a trading report or have to deduce that no news is good news (NNIGS). Hard one to call. Seymour Pierce presumably will have access to end of year trading figures early April and may well correct there clearly erroneous projections. Having said that, I think I wil drop them a line (but will wait for John Marshall comment in Shares tomorrow first)!

Eric

eric not much of a mention from j m this week buried with the other retailers.might be more next week.

eric - maybe 2008 forecasts are not so erroneous, due to heavy spend on more warehouse/distribution infra-structure. 2009 forecasts pick up again to where you'd expect since growth will continue strongly without the additional spend.

If the mgt continue to get it right, there is no reason why you should not hold this for 10 years -- Warren Buffet says only buy a share if you'd be prepared to buy the whole company and hold for ever, doesn't he?

Agree stockdog re focus. John Marshall's comment is positive. He comments on the growth in internet shopping demonstrated over Christmas "which provided a boost for ASOS, whose sales were up by 80% compared with last year. Although the company's statement was not followed by profit upgrades, Ratner (Seymour Pierce) raised his 2007-08 forecast to 4.45million. He also believed that pre-tax profits could yet grow to 7million the following year and has raised his price target to 150p - 23% above their current 121.5p trading level."

This I would take as reliable and dispalaces a previous report - somebody has TKT (knickers..). Clearly a buy. However, having a nice profit on a cfd I have taken part of it and put it into AZM who are trading slightly below their support level. Making a comment on that thread - its worth a look and a stake.
Eric

Pre-close trading report on 30th April. May be a run up in sp in advance. Remember John Marshall's target price of 150p. Uncle Eric says BUY!

Eric

Very positive comment today in Shares. Looking for Monday results to significantly beat forecast and expecting spike in price. Uncle Eric was there first!

Eric

eric thanks for update

ASOS PLC
30 April 2007


FOR RELEASE
7.00 am
Monday 30 April 2007


ASOS plc
('ASOS or Group')
A leading Internet based fashion retailer

Trading Statement for the year ended 31 March 2007


* ASOS.com sales for the 12 months to 31 March 2007 up 111% to 38.4m

* Group profit before tax and exceptional items expected to be slightly
ahead of market expectations

* Sales for the 4 weeks to 26 April 2007 up 102% on last year


Nick Robertson, the Chief Executive, made the following comments.

'I am pleased to report another strong year. Whilst we are reporting a 111%
increase in sales, it should be noted that the comparative year was affected by
the Buncefield fuel depot explosion in December 2005. We believe a figure of 80%
would more accurately reflect the performance of the business.

In March 2007 ASOS.com recorded its highest traffic levels ever, with over
2 million unique visitors to the website.

We remain optimistic about the prospects of ASOS.com and early signs are that
2007/8 should be another strong year of growth for the company. Sales for the 4
weeks to 27 April are 102% ahead of last year.'

Final results for the year to 31 March 2007 will be released in the week
commencing 9 July 2007.

Exceptional items in the year include a receipt of 570,000 insurance proceeds
relating to the Buncefield fuel depot explosion and a charge of 239,000
relating to the closure of Entertainment Marketing (UK) Ltd.

In the final results for the year ended 31 March 2007 the presentation of sales
will change to include 4.3m of postage and packaging receipts which have
previously been offset against the cost; this will increase ASOS.com sales from
38.4m (as noted above in the highlights) to 42.6m. The sales for the previous
year will also be re-presented increasing sales by 1.5m to 19.7m. There is no
impact on profit before tax.


For further information:


ASOS plc
Nick Robertson, Chief Executive Tel: 020 7240 7070
Jon Kamaluddin, Finance Director

Very disappointed to see the SP heading southwards on the release of such excellent results.

LONDON (Reuters) - Online fashion retailer ASOS (ASC.L: Quote, Profile , Research) expects its new celebrity magazine will help push growth to a market-beating 80 percent this year, its chief executive said on Monday.

CEO Nick Robertson told Reuters the circulation of May's ASOS magazine, featuring pop star Kylie Minogue, would rise to 700,000 from the 100,000 copies during an initial test period.

The added exposure is expected to help increase sales and take business from high street rivals, he said.


"We are benefiting from a fair wind from online retailing in general, with the consensus expecting 30-40 percent market growth this year, but we can get up to 80 percent with an increased investment in marketing and the celebrity fashion magazine," he said in an interview.

ASOS -- which focuses on the young fashion market -- will include the magazine free with every copy of the May edition of women's glossy Company, he added.

ASOS said pretax profits for the full year to end March 2007 would be slightly ahead of expectations while sales were up 111 percent to 38.4 million pounds.

Shares in the company were flat at 124 pence in early trade, valuing the firm at 90 million pounds, but analysts at Seymour Pierce upgraded revenue estimates for 2007/08 to 63.5 million pounds from 52 million pounds.
Robertson said he thought the firm was taking business from high street rivals as a result of its fast growth.

"The overall fashion market is not growing to any great degree, so as we grow it will start to hurt others," he said.

He added that he was unconcerned about this week's high profile launch of the Kate Moss-designed clothing range for Topshop -- part of the Arcadia group owned by billionaire retailer Sir Philip Green.

"It's an interesting play -- good luck to them," he said. "Topshop sales will be phenomenal over the coming days -- its a celebrity endorsed model and she's the biggest celebrity, but they happen a lot in this industry

Thanks, WOODIE, for the Reuter's post. Ttrading is still very strong - note that the April figure is up 102%. I believe that reflection will convince investors that the sp is cheap and under-represents the forward pe.

Eric

The Daily Mail


Investment Extra: Brian O'Connor says buy fashion website ASOS, 116p, as there is plenty of growth to come. But do not chase the shares as they could become cheaper if markets wobble.

Investors should become more cautious in the current market, selling speculative stocks in the oil and mining sectors and taking profits in index tracker funds which have enjoyed a good run

Here is the article WOODIE mentions.

http://www.thisismoney.co.uk/investing-and-markets/tips-and-tactics/article.html?in_article_id=421213&in_page_id=23

count brass thanks for the link

A leading Internet based fashion retailer


Final Results for the year ended 31 March 2007



RESULTS


Key business highlights


* ASOS.com revenues up 116% to 42.6m

* Group profit before tax up 144% to 3.4m (2005/6: 1.4m)

* Group profit before insurance proceeds, goodwill write offs and tax
3.1m

* Group profit including insurance proceeds but before goodwill write
offs and tax 3.6m

* Cash at bank up 44% to 5.4m

* Fully diluted EPS up 74% to 3.3p

* ASOS.com registered users 1.3m as at 9 July 2007

* Revenues for the 13 weeks to 30 June 2007 85% ahead year on year

Excellent results and I hope this pushes ASC out of its recent flat trading range.

What I like is cash at bank up 44% and ,considering retailers are struggling a bit due weather ,ASOS revenues april-may june 07 up 85% ahead year on year. What I do not like is that sp -sofar- has only moved 4p