ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Very disappointed to see the SP heading southwards on the release of such excellent results.

LONDON (Reuters) - Online fashion retailer ASOS (ASC.L: Quote, Profile , Research) expects its new celebrity magazine will help push growth to a market-beating 80 percent this year, its chief executive said on Monday.

CEO Nick Robertson told Reuters the circulation of May's ASOS magazine, featuring pop star Kylie Minogue, would rise to 700,000 from the 100,000 copies during an initial test period.

The added exposure is expected to help increase sales and take business from high street rivals, he said.


"We are benefiting from a fair wind from online retailing in general, with the consensus expecting 30-40 percent market growth this year, but we can get up to 80 percent with an increased investment in marketing and the celebrity fashion magazine," he said in an interview.

ASOS -- which focuses on the young fashion market -- will include the magazine free with every copy of the May edition of women's glossy Company, he added.

ASOS said pretax profits for the full year to end March 2007 would be slightly ahead of expectations while sales were up 111 percent to 38.4 million pounds.

Shares in the company were flat at 124 pence in early trade, valuing the firm at 90 million pounds, but analysts at Seymour Pierce upgraded revenue estimates for 2007/08 to 63.5 million pounds from 52 million pounds.
Robertson said he thought the firm was taking business from high street rivals as a result of its fast growth.

"The overall fashion market is not growing to any great degree, so as we grow it will start to hurt others," he said.

He added that he was unconcerned about this week's high profile launch of the Kate Moss-designed clothing range for Topshop -- part of the Arcadia group owned by billionaire retailer Sir Philip Green.

"It's an interesting play -- good luck to them," he said. "Topshop sales will be phenomenal over the coming days -- its a celebrity endorsed model and she's the biggest celebrity, but they happen a lot in this industry

Thanks, WOODIE, for the Reuter's post. Ttrading is still very strong - note that the April figure is up 102%. I believe that reflection will convince investors that the sp is cheap and under-represents the forward pe.

Eric

The Daily Mail


Investment Extra: Brian O'Connor says buy fashion website ASOS, 116p, as there is plenty of growth to come. But do not chase the shares as they could become cheaper if markets wobble.

Investors should become more cautious in the current market, selling speculative stocks in the oil and mining sectors and taking profits in index tracker funds which have enjoyed a good run

Here is the article WOODIE mentions.

http://www.thisismoney.co.uk/investing-and-markets/tips-and-tactics/article.html?in_article_id=421213&in_page_id=23

count brass thanks for the link

A leading Internet based fashion retailer


Final Results for the year ended 31 March 2007



RESULTS


Key business highlights


* ASOS.com revenues up 116% to 42.6m

* Group profit before tax up 144% to 3.4m (2005/6: 1.4m)

* Group profit before insurance proceeds, goodwill write offs and tax
3.1m

* Group profit including insurance proceeds but before goodwill write
offs and tax 3.6m

* Cash at bank up 44% to 5.4m

* Fully diluted EPS up 74% to 3.3p

* ASOS.com registered users 1.3m as at 9 July 2007

* Revenues for the 13 weeks to 30 June 2007 85% ahead year on year

Excellent results and I hope this pushes ASC out of its recent flat trading range.

What I like is cash at bank up 44% and ,considering retailers are struggling a bit due weather ,ASOS revenues april-may june 07 up 85% ahead year on year. What I do not like is that sp -sofar- has only moved 4p

Bad day for SP's all-round though robinhood. Hopefully it will rise when the market settles down a little.

what has the share got to do to make it rise? great results, broker upgrades, a couple of brokers have put up there price targets=1p rise.

agree it is annoying but considering they seem to double their turnover every year it can only be a function of time b4 she starts shooting north again

Plus Woodie, to build on my earlier point, the market had a Red day all round today so anything that managed to be Blue was doing well. Of course I would have liked to have seen a better rise but perhaps we will see that over the next few days & weeks as people get a chance to take a look at the numbers rather than focussing on their portfolios nose-diving with the market.

queen1 lets hope you are right
robinhood lets hope so.

from todays independent



ASOS

Our view: Buy

Current price: 121p

Everyone wants to look like a star. The online fashion website As Seen On Screen (ASOS) attracts more than 2 million visitors a month. Featuring ranges based on outfits worn by celebrities, the company has proved a hit among its fashion-savvy target age, and has won a string of awards, including Most Addictive Online Shopping Site from More magazine.

The group posted a 116 per cent jump in full-year revenues to 42.6m yesterday. Pre-tax profits increased 144 per cent to 3.4m during the year to the end of March. It has also enjoyed a strong start to the current year, despite the shocking June weather deterring many fashionistas from upgrading their spring wardrobes. Revenues for the 13 weeks to 30 June are ahead 85 per cent on last year.

ASOS is the UK's second most visited online clothing store, behind Next.co.uk, and receives 140,000 orders a month. The average spend per customer has risen to 42.80 from 39.32.

According to recent figures from Allegra Strategies, 30 per cent of women with access to the internet have bought clothes on-line, while 51 per cent of online shoppers in the 16-to-24 age group buy clothes through e-retailing at least once a month.

Compared with its peers, ASOS's gross and EBIT margins are low, and analysts believe it has the opportunity to grow margins to industry norms.

With further international development planned and UK consumers increasingly turning to online shopping, buy.

Shares: 121p+1p

Questor says Hold

There'S more to Asos than embellished mini dresses, oversized handbags and jewelled sandals - though according to chief executive Nick Robertson, those are the current bestsellers. The company started life named As Seen On Screen, with its original unique selling point being to copy celebrity fashions. Customers could see a picture of Mischa Barton or Victoria Beckham in a magazine and a short time later buy a cut-price version of the outfit from Asos.com.

Now the company has grown up and offers a much wider range of fashion, and stocks lines including Michael Kors, 7 For All Mankind, Duck & Cover and Calvin Klein. Yesterday it unveiled a 116pc rise in full-year sales to 42.6m and said profits rose to 3.4m from 1.4m. The company has bounced back after last year's results were hit by a fire at the Buncefield oil depot, which forced the website to close for five weeks.

Asos also said that sales in the first 13 weeks of this financial year were 85pc ahead of last year, but it is being cautious in its outlook with three quarters of the year left to go, including the peak time of Christmas. Analysts point out that the sales growth will slow when comparative figures become more difficult, but there is no doubt that momentum looks good.

Asos has diverted its advertising spend from traditional formats into its own monthly magazine.

Mr Robertson reckons the magazine, which includes celebrity interviews and beauty tips, is helping drive people back to the Asos site who may not have shopped there in a while. It also means the company has tighter control of its advertising costs.

Questor recommended selling the shares at 93p in October when the shares were trading at 21 times earnings. Although the multiple is now 28 times, the shares have put Questor to shame, especially as a dividend is forecast for next year. Pricey, but hold on if you already own.

I'm surprised to see the SP falling today. I really thought that it would kick-on from here following this week's results.

queen i dont now what else the co can do impressive results s/price falls.i could understand it if the s/price had gone on a bull run over the last 6 months.

I know Woodie - extremely bizarre.

AGM STATEMENT

* ASOS.com sales up 80% for the 6 months to 30th September 2007

* Gross clothing margin up 3.5% points

* Profit before tax for the year to 31st March 2008, likely to be
slightly ahead of market expectations

* 1,425,000 registered users as at 30th September 2007 (1,075,000 as at
10th October 2006)

* Continuing investment in infrastructure and personnel to support
future growth

Nick Robertson, the Chief Executive, will make the following comments on current
trading at the Annual General Meeting to be held at 11.00am today at ASOS,
Greater London House, Hampstead Road, London, NW1 7FB.

'I am very pleased to report a strong first half performance in terms of both
sales and margin. Sales are 80% ahead of last year and our clothing margin has
improved by 3.5% points for the 6 months to 30th September 2007. Consequently,
we believe our profit before tax for the full year to 31 March 2008 will be
slightly ahead of market expectations.

We have experienced exceptionally strong performances in our women's clothing,
menswear and our lingerie and swimwear departments. We have also been encouraged
by the reaction to our new designer boutique and the recent launch of our
premium brand offer.

We have continued with our planned programme of investment, adding resource
across the business as well as increasing our logistics capacity to support our
current and future growth.

With six months of the year to go, including the important Christmas period, and
faced with tougher comparables, it is too early to assess whether our current
sales performance will continue for the full year.

Interim results will be released on 5th December 2007.'

.