ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

from todays ft.
from todays ft.
Brokers warm to Asos flair
By Peter Garnham

Published: May 13 2008 03:00 | Last updated: May 13 2008 03:00

Asos , the online seller of celebrity-inspired fashion, was in focus yesterday after Cazenove initiated coverage of the stock with an "outperform" rating.

The broker said the speed of growth at the company, which is the UK's second largest online clothing retailer, was "staggering".

Based on the company's ability to convert sales into cash, the broker said Asos shares were worth 387p - 32 per cent above last night's closing price of 293p, down 2.3 per cent on the day.

Shares in internet retailer ASOS (ASC) rose 2p to 295p as Daniel Stewart reiterated its 'buy' stance and 390p target price for the shares. It said it is forecasting compound earnings growth for the company of 56.5% during 2007-2010. It added that its price target is based on a PEG of 1.1 times for ASOS, which is below the peer group average of 1.4 times

Asos to launch menswear catalogue

Published: 13 May 2008 10:59
Author: Ben Bold

Online fashion retailer ASOS.com is to launch a menswear catalogue this week.

The revamped its biannual menswear magazine is to be mailed to existing customers and distributed via fashion publications. Previously, menswear was showcased in the women's catalogue.

The menswear title will showcase Asos's in-house and third-party designed men's collections.

The magazine will have a print run of more than 500,000 and will be mailed to Asos's menswear customers. Copies of the magazine will also be included in the July issue of men's monthly FHM.

Asos's new-look title is printed on high-quality paper and features photography by Helen McArdle and styling by Susie Lloyd.

The first issue will include an interview with Alex Turner, the lead singer of The Arctic Monkeys.

The magazine's re-launch coincides with a new Asos press advertising campaign.

Cost of launch might eat into profits and a big drop today - looks weak.

Bounced a bit yesterday but looking weaker again today and the bears are in control it seems.

bears are in control?????????? looked at chart of late??? am sure they have done their homework re this launch , unfortunately with any new launch you will have to dip in yor pockets first

Dip - more than a dip I expect - a long distance swim - more like it. any down turn in current trading would be a big blow at this time imo.

Midas update - Asos soars by a further 73%


Asos
Epic: ASC



The High Street is in the doldrums but Asos is one firm bucking the retail trend.

Asos is an online operator specialising in young and hip fashion. The name stands for As Seen on Screen and the group started life selling women's clothes based on those worn by celebrities.

Midas recommended the shares at 106p in October 2006. The firm has since gone from strength to strength, recently reporting a 90% rise in sales to more than 80m for the year to March 31.

Full results for the year to the end of March come out this summer and brokers forecast profits of about 7m against 3.6m in 2007. Estimates for 2009 suggest profits of 12m or more and some analysts think Asos will start paying a dividend then.

Online retailing seems to be faring a lot better than the High Street and Asos benefits from having young customers who are less likely to be weighed down with household bills.


Midas verdict: Midas last looked at Asos in October when the shares were at 168p. We suggested that investors take some profits but keep at least half their shares. Today they are 290p, up 174% since our tip and despite incredibly tough market conditions, up 73% since last October. Most City followers believe it has further to go.

Leading stockbroker Cazenove suggested last week that the shares should rise to more than 380p. This may be the case, but with a fragile economy there is no harm in selling some. But investors should keep half of what they still hold and see if Asos really can weather the storm.

That was a soft sell message by the looks of it to me. It also seems to have trouble breaking above 290p now let alone 300p as previous. With the PE being so high it could soon be one for the serious shorters imo.

Another day of gloom for holders, and with retailers under pressure who knows!

Follow the trend it would seem - Any chart experts here that care to suggest a support level?

Draw a line at 272.5p to see it runs through old resistance levels, recent and today support levels. If we fall below we are in for a more substantial correction down to 240p - which I sincerely hope we do not having added substantially at 297 average recently!

A slight recovery today but very odd the number of very small trades showing.

Still very much an uptrend. sd: perhaps new support level established at 275p. We seem to have an arch shorter with us! He seems to be looking at the wrong sector, i.e. retail when ASOS is in a growth internet retail sector.

Eric

eric 2.75 is the new support level as shown above, has hit it twice last time april 14th.

No Pain, No Gain: The rules of gravity always apply, what goes up...

Derek Pain
Saturday, 24 May 2008

A great many shares soar into the stratosphere only to crash to earth as reality checks in. With hindsight, it is clear that Myhome International, the franchise group that is a constituent of the No Pain, No Gain portfolio, was well ahead of the game when it hit 106p last year.


Last week, the residential cleaning-to-car-valeting company was down to a miserable 14p. Following my comments, the price moved to 29p. It is now around 23p.

A number of former constituents, such as Prezzo and Goals Soccer Centres, have also failed to retain glamour ratings. But not all high-flyers surrender their glory. Asos, the internet retailer, is a classic example of a wonder stock that is still going strong.

Its AIM-traded shares recently topped 300p compared with the forlorn 4p or so where they resided five years ago. The price, as I write, is 273p.

A host of City analysts think the shares will continue to romp ahead. Their confidence is underpinned by the company's impressive trading performance. In the 12 months to March last year, pre-tax profit rose 144 per cent to 3.4m with sales 116 per cent higher at 42.6m. For good measure, it had 5.4m sitting in the bank. Back in 2003, the company (then called AsSeenonScreen) was making exceedingly confident noises about prospects but its pre-tax loss increased from 1.1m to 1.7m; figures, it could be argued, that justified that down-in-the-dumps 4p share price.

But that was the nadir of the group's fortunes. It soon swung into the black. And, for the year just ended, it has posted an encouraging trading bulletin. With sales reaching 81m, it indicated that profits would beat stock-market expectations. So, expect a figure around the 7m mark, struck after a 1.1m one-off charge.

For the current year, another profit explosion is likely. Indeed, stockbrokers seem to be queuing up to lavish praise and produce heady forecasts.

That is not always a good sign, although in Asos's case it could be unwise to argue against the chorus of praise. As a relatively small company (capitalised at nearly 200m), the internet player has already won the attention of many small-cap stockbrokers. But last week it collected a heavyweight admirer none other than the blue-blooded and powerful institution of Cazenove.

It reckons the group's ability to convert sales into cash should make the shares worth 387p. I think Caz is the most optimistic of the fortune-tellers. For example, the much smaller Daniel Stewart has a 350p target. With profits of 11.1m being talked about for this year and don't forget retailers are having a tough time there must be a chance Caz is being too adventurous.

I last commented on the group in 2004. I was then thinking of adding the shares to the portfolio. Unfortunately, Asos is a runaway success that escaped. The shares had, in almost a straight line, then climbed from 4p to 30p. So I suggested would-be investors should wait for the excitement to abate a little. Although the shares have since suffered inevitable hiccups, anyone who ignored my advice is sitting pretty.

The group has been trading for eight years. It came to the stock market when the madcap internet surge had already evaporated. At first it concentrated on fashionable womenswear that appealed particularly to internet-savvy 16- to 34-year-olds. But it has since widened its range and now embraces such areas as menswear and jewellery. After an indifferent start, online shopping is taking an increasing share of the retail market. Asos has 1.8 million registered customers, and it seems set to log on many more.

Still, I have decided not to recruit the shares to the portfolio, at this point anyway. It is a decision I may well (again) regret, although they are on a sky-high rating that could be too rich for these turbulent times. But after so sadly missing the boat in 2004, I would not try to dissuade any investors who are prepared to climb on board.

There is always, of course, the chance of takeover activity. Asos must be looking particularly attractive to hard-pressed high-street fashion chains feeling the recessionary pinch.

I would, therefore, not be surprised to see it engulfed in corporate action. The impressive profit record should ensure a premium bid

Talk about hedging your bets - not in the portfolio, but I am not saying don't buy it!

I read similar about qxl.... and should have bought!

http://www.pr-inside.com/this-year-s-summer-luxe-collection-inspired-r607622.htm
asos.com Unveils its New Summer Luxe Collection
This year's summer Luxe collection, inspired by Cleopatra and the Art Deco movement, includes a dress for every summer occasion

Print article
Refer to a friend


embellished scoop backdress from asos.com
2008-05-25 22:08:24 - asos.com Unveils its New Summer Luxe Collection


London, May 2008: asos.com unveils its new summer Luxe collection, which, this year is inspired by Cleopatra and the Art Deco movement evoking an exotic mood.

Sumptuous quilted decoration and embellishments are textured and patch-worked together creating a fresh new look for the evening dress collection at asos.com.
The collection comprises of 8 dresses in a beautiful array of silk satins
and silk chiffons. Silhouettes remain true to form with floating empire dress shapes through to sexy low back shift shapes.

'The Luxe by asos.com collection is ultra glamorous and, with that added attention to detail, always gets a fantastic reaction from our shoppers,' states Moriamo Oshodi, asos.com Womenswear Head of Buying.

A block colour bandeau dress with scattered stud detailing appears in zesty shades, whilst a delicate sheer butterfly cut dress in aqua and purple is equally feminine and whimsical. The little black dress option appears in layered silk chiffon with gold embroidered neckline, enabling a dress for every summer occasion.

Price range: 65 - 110
www.asos.com/Luxelpwlp020508/Cat/pgehtml.aspx?cid=4866

About asos.com
asos.com is the UK's largest online fashion and beauty store, attracting over one million visitors a week. With over 9,000 products available and 500 new lines added each week, asos.com is the online shopping destination. Since launching in June 2000, asos.com has won numerous awards including Retail Week Online Retailer of the Year' 2007 & 2008, Cosmopolitan Retailer of the Year 2008' and In Style Best Online Shop 2008' to name a few.

accessories, beauty, chic, clothes, clothing, cool, e-tailer, fashion, womenswear, online shopping, style, own brand label





Contact Information:
ASOS.com

2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

Contact Person:
Susie Young

Phone: 020 7836 1284
email: email

Web: http://www.asos.com

--------------------------------------------------------------------------------



Press Information:
ASOS.com

2nd floor
Greater London House
Hampstead Rd
London
NW1 7FD

Contact Person:
Susie Young

Phone: 020 7836 1284
email: email

Web: http://www.asos.com




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