What's happening here - the volume has increased massively today. Am I missing something in the air - anybody got any news?

That 450k should have thrown a spanner in the works but the fact that it has held up after is a very good sign. Brokers now paying 9p for these at the minute and they were already marked up to 8.75 this morning. Keep it up mm's

I'm new to this investing lark but with a name like zoo it is bound to go up.

I like football too

Come on you blues

Why "with a name like zoo" is this bound to go up, I dont understand your investment strategy, but if it leads you to the right shares, fair enough.

Small trading today just holding up the price and keeping it ticking over til next announcement and building support at each level

Fantastic write up in shares mag today, saying that with zoos authoring system makes the 50 dvd player a competitor for playstations and pc's. The development of beta testing with 20 major studios and games developers being almost complete and most of these companies are expected to buy licenses early next year when the software goes on sale. The shares summary notes that zoo have a good chance to eventually regain their glory levels of 74p after they listed in 2000. the technology works and people are queuing up to buy it. Cool!!!!!!!!!!

Read it here for yourself
http://www.moneyam.com/sharesmag/edition39/?page=playsoftheweek

The bid price has ticked up 0.5p in the last hour with the offer staying, they are looking for stock. Share price already up 10% again today. With company announcements helped by shres magazine articles after each this stock is ticking up and sticking up. Come on, how long am I going to talk to myself here.

I bought in when I read Shares Magazines blue sky portfolio July 24th.
Well done and thank you Tim Freeborn.

Time to take profit Rodders?

I think there may be a bit more juice in this one yet before next RNS.

The shares mag feature is certainly why this has taken off today rather than a delayed response to the most recent RNS.

Just another quiet day at the zoo (+42.5% as I write)

I would love to take profits but only if it goes down enough afterwards to allow me back in for the next hike. Thinking overall, I am going to sit on my holding and cross my fingers for very little retracement and news within the next month to help it jump up again. I sat for quite a while waiting for it to rise enough to cover the spread so every hike up is pure profit now.
Uzbekking 44 I totally agree with you but isnt it annoying when the news is released and very few people do anything about it until an article in shares magazine lead people by the scruff of the neck and shove their noses in it before they realise how much potential this share has, it also shows that press coverage is vital to small firms like this.

It has been quite a while (if ever) that a share I actually own is the top % gainer of the day, feels good. Would another 40% rise tomorrow be cheeky to ask for.

Looking at the trades and the proportion of sells (supposedly), either the protected T trades are buys and are showing as sells or they are actually sells but even if they are sells, the fact that they are holding the price regardless, seems to me to be a strong indication to buy/hold whatever the T trades are.

its 5:30pm and there has been constant trading in this share since the market closed we have a few mm's needing the overtime I think.

800k shares traded after hours, with a normal day up until now trading 120k trades there has to be something more tomorrow. Total of about 7.5 million shares traded today, that equates to approx. 3.5% of the company changing hands in one day!!!!!!!!!!!!!! 12million shares trading since Monday equates to 6% of the total company changing hands and we still have tomorrow to go

When to take profits ?
Problem

Copy of my reply to Breydon on Traders Room Thread:

Up a further 20% this morning.

From Money AM - Todays Leaders and Laggards

ZOO Digital rose 17.6% to 15p. On 13 October it said it had signed a second exclusive licensing agreement with Universal Pictures UK, one of the world's leading publishers of DVD-Video titles. The licensing agreement is to create an interactive football DVD game using its novel DVD-Extra authoring system. Under the terms of the deal, ZOO will earn cash advances and substantial ongoing royalties.

Shares Magazine (issue 42, 16-22 October) recommended Zoo as a buy . There is a good chance that Zoo share will eventually regain their glory levels of 74p after they listed in 2000. Its technology works and companies are queuing up to buy it, the magazine said.

Breydon, when to take profits is your decision but I leave you with one of Richard Rhodes trading rules:

Be patient. The old adage that "you never go broke taking a profit" is maybe the most worthless piece of advice ever given. Taking small profits is the surest way to ultimate loss I can think of, for small profits are never allowed to develop into enormous profits. The real money in trading is made from the one, two or three large trades that develop each year. You must develop the ability to patiently stay with winning trades to allow them to develop into that sort of trade.

Here is a link to the other rules - they make a lot of sense to me.

http://stockcharts.com/education/TradingStrategies/TradingRules.html

congrats to all ZOO holders what afantastic day you,ve hade may there be many more, I was torn twix ZOO RTD I went RTD........!money locked in there.....wish you guys/galls very best... looking forward to joining party with RTD very soon xfinger douggie.....bro of Haigh

Another 5% of the company's shares traded today alone. With the rises since Tuesday of this week maybe you lot will see what I have been rambling on about here. Roll on Monday. With all these after hours trades (and mostly buys) I think it is obvious which way this is going on Monday morning.

Yeah good luck guys!

Remember the important factor... don't be afraid to take your profits as it would be a shame for the MM's to start and hike this one back down while everyone else still believes it will go higher. Feel free to join our party over at RTD when it starts :) - With fat wallets of course :P