What is happening was slowly going up, past week down 25% Good entry or further down.

I hope the Septics get the $700 billion loan through in the next few days otherwise I can see the FTSE tanking.

momentum building up 13%

out with 22% profit since monday, nice glass of chorey les beaune awaits.

I shorted it down to 5p then took profit maybe worth another short with tight stop

Short at 8.23

rollercoaster ride today!

StockMarketWire.com
Microsoft Corp. and Yell Group have announced plans to form a broad, global strategic alliance, taking advantage of their complementary strengths and expertise in the delivery of innovative online advertising and business solutions to assist small businesses.

Yell currently provides print and digital marketing services to over 1.3 million customers across the United States, United Kingdom, Spain and Latin America.

Capitalizing on the Yahoo! and Microsoft Search Alliance and the growing consumer audience of Bing and Yahoo! Search, Microsoft and Yell will join forces to offer compelling search, mobile and local advertising solutions to small and medium businesses and to make the most of emerging business models delivered through the cloud.

Under the plans, Yell will also offer the full suite of Microsoft's SMB productivity and business software and cloud services, including Microsoft Office 365, Microsoft Dynamics CRM and emerging SMB-focused communications solutions. In addition, Microsoft will assist Yell to accelerate its new cloud-based services, which will provide Yell's customers with access to these new digital offerings.

Thomas Hansen, vice president of SMB Worldwide at Microsoft, said, "Yell Group has one of the largest dedicated sales forces partnering with small and medium sized businesses and provides customers with valuable, locally focused internet directories that see over 50 million unique visitors per month.

"We are very excited about our plans to form a strategic alliance with Yell, as it offers us a way to better reach and serve small and medium sized businesses across the globe."

Canaccord note :
Yell announces a strategic alliance with Microsoft to offer SMEs a range of digital solutions, including search, local & mobile advertising (through Bing and Yahoo!Search) as well as the full suite of Miocrosofts productivity and business software and cloud services, including Office 365, Dynamics CRM.

This alliance is in addition to the existing partnership Yell already has in place with Google, and is part of the broader objective of increasing the groups digital revenues to offset ongoing print decline.

It comes a day after Yell announced the US$18 million acquisition of e-commerce platform, Znode, and comes before this Thursday, when the new management team will be setting out its new strategy to a City audience.

The news momentum is clearly building ahead of this Thursdays investor day.

However, we remind investors that the groups business remains in a difficult position. It is exposed to some of the worst performing mature economies in the world (UK, USA, Spain), as well as a classified advertising business in long-term decline, with no bottom yet in sight (the company is still declining at double-digit rates). On top of that, the groups 2.8 billion debt makes its balance sheet highly fragile.

Until we see some firm evidence of underlying improvement in the groups financial performance, we maintain our HOLD recommendation and 7p target price.

Not that I'd touch it with a barge pole, but thats quite a strong climb with volume.

skinny thursday's strategic review should confirm whether you are right or wrong.

Hope Thursdays news is good as I have to get to 19p yet to get from where I started, I wished I had never touched it with a barge pole but I did so here is hopeing.

one is inclined to say far too far too fast, but if wall street manages a decent day - just about possible - then there may be more to go for, but not with my money

Wish it wasn't with my money either, but it is so I will have to stick it out with everything crossed - even just to get out without making too much of a loss.

shame dow dumped at the end .... not sure of what the knock-on effect in london will be

There is no sustain momentum in YELL... dump

I personally cannot afford to loose 11p a share, wish as I have said in earlier I could get out. Some may say getting anything may be better than getting nothing!!!!!!!!

What do you mean you can't afford to loose 11p a share? Can you afford to loose 18p a share ?

No. That is why I said some may say anything may be better than nothing and it would be 19.50 a share actually. Point taken.

3 monkies - money management is paramount otherwise you will lose it. You need to have a bottom line exit price in mind when you enter a trade. There were some threads on here a few years ago - I'll have a dig around.

On edit - here is one.

1st quarter results due next week..... wait and see.

Thanks skinny and halifax.