Where do you think they will go to or should i sell now

now's your chance then .... or at least sp has now slipped through 25 dma

Slipping through 25DMA isn't bouncing of 25DMA cynic is it. Watching.

but no hurry yet, as market in general is having a steady down day

This Thursday 23/04 Trading Statement, the following Thursday 30/04 Ex-Divi 8.2p.
Chart isn't very inspiring. Has bounced of 370p three times since end of Feb, more solid support at 360p. Needs to turn up rapidly to be worth a punt long Target 400p.

Watching.

Latest broker views


Date

Broker

New target

Recomm.


9 Apr Barclays... 390.00 Equal weight
20 Mar JP Morgan... 400.00 Neutral
18 Mar Jefferies... 400.00 Hold
16 Mar Nomura 455.00 Buy
5 Mar Deutsche Bank 425.00 Buy
4 Mar Credit Suisse 455.00 Outperform
2 Mar Barclays... 390.00 Equal weight
2 Mar Beaufort... N/A Buy
2 Mar JP Morgan... 355.00 Underweight
27 Feb Panmure Gordon 400.00 Hold

Broker Recommendations for William Hill

not exactly bullish
apart from generally queasy market conditions, lots of new regs and taxes to be levied on the industry
i'm glad to have banked my profits already

Correct cyners, stating the bleedin obvious as usual :o) Looks like a screaming short, who knows?

imo, it's easier/better and more profitable to short the markets than specific stocks

I agree.

Positive start to the week so far, just needs volume to push on and get above 25 & 50DMA, lower indicators turning up.

First quarter operating profits at William Hill down 19%

StockMarketWire.com

WILLIAM HILL PLC Q1 2015 TRADING UPDATE

23 April 2015

William Hill PLC (LSE: WMH) (William Hill or the Group) announces a trading update for the 13 weeks from 31 December 2014 to 31 March 2015 (Q1) (unaudited). The reported comparator period is the 13 weeks ended 1 April 2014 (Q1 2014).

Key highlights:

Ÿ
Group net revenue up 1%. Operating profit1 down £16m (-19%) following additional £20m cost from Point of Consumption Tax (POCT) and increased rate of Machines Games Duty (MGD)
Ÿ
Sports betting revenues impacted by largest ever loss-making week in January
Ÿ
Continued strong growth in mobile gaming, up 48%, to 37% of gaming net revenue
Ÿ
William Hill brand launched in Australia: migration of Sportingbet customers successfully completed
Ÿ
William Hill US continues to deliver strong wagering growth
Ÿ
Gaming machine '£50 journey' implemented as planned by 2 April 2015
Q1 summary results on a statutory basis





Retail
Online
Australia
US
Group
Sports betting amounts wagered
-4%
+16%
-22%
+42%

Gross win margin
17.6%
7.0%
10.2%
6.8%

Gross win margin change
0.0 ppts
-0.1 ppts
+1.5 ppts
-1.9 ppts

Net revenue
-2%
+9%
-11%
+10%
+1%
- OTC / Sportsbook
-4%
+11%



- Machines / Gaming
+1%
+8%



Operating profit1
-0%
-38%
-39%
+1%
-19%

Machines Games Duty. How complicated is that piece of legislation? Governments just cant stop tinkering. I have noticed that participation on these computerised mugging machines has decreased. At least where I waste some of Saturday mornings.

Watching, see how it opens on Monday, may be worth a punt leading up to Interim this Friday 7th August. Looking at the chart attempting to breach 50DMA for second time. Lower indicators moving up. Buy order (on the spreads) @ 411p if triggered initial target 430p tight stop 401p.

Down at the open, resistance 406p. Buy order now 407p same initial target stop 397p.

Nice move up today, fingers crossed breaches resistance tomorrow and trade filled ahead of results friday.

So far so good chart wise. Now down to interim results tomorrow.
Heads better than expected, tails tin hat :0)