How many boxes do they need to sell to break even?
Taking last year's goodwill write-down and overheads and purely guessing that cost of sales is 50% we have in Sterling
Turnover required 7,656,000 (2004 172,000)
Cost of sales 50% 3,828,000 (2004 320,000)
Gross profit 3,828,000
Goodwill write-down 882,000 (this may be zeroed by changes to new Intl accounting stndrds)
Overheads 2,946,000
Net Profit zero
Each box sells at 750 (about 50% higher than aluminium boxes)
So they need to sell 10,208 boxes per year!!
On the above basis, taking out goodwill write down and ignoring depreciation (v. rough) they need to sell 7,856 p.a. to achieve cash break even - say 7,200 excluding depreciation of 246,000
They've announced sales of 750 so far this year this year.
Their capacity was increased last year from 10 to 50 boxes a week - that's 2,600 p.a. - according to last year's accounts.
Just read a website (see below, which I originally posted some time ago) that says they need to sell 600 boxes a month to become cash neutral. That's 7,200 p.a. It ties in with my figues above but is almost 3 X their capacity.
Their target is to reach 10% of the world market estimated at 75-150m p.a. within a year, which matches my break even figure, but their actual sales are no where near this. Then they want to aim for 25% of the market eventually.
Something is not in kilter here.
Overheads seem quite high in addition to cost of sales which should include manufacturing materials and labour - were they exceptionally high last year with r&d costs written off? Can they be reduced?
Last year's accounts say they will not be profitable before 2006, but will they make it in 2007?
There is also another interesting article on this site about the new sales team.
http://www.jeccomposites.com/
enter aerobox in the search box, then hit paragraph 2. then scan down to 15/02/05 dated article on aerobox. also - hit paragraph 1. for new sales team update.
sd