LONDON (AFX) - Provexis PLC said it has entered into a long-term collaboration agreement with Unilever PLC to jointly develop a new concentrated format of its patented Fruitflow heart-health technology for application in Unilever's food product portfolio.

Financial details of the deal were not disclosed.

The partners plan to enter into a global licence arrangement for the technology.

Fruitflow is a patented natural extract from tomato which Provexis said has been shown in human trials to reduce the propensity for aberrant blood clotting that is typically associated with cardiovascular disease and which can lead to heart attack or stroke.

In 2005 the market for heart benefit foods was worth 4 bln usd globally, Provexis added.

Considering the growth potential this share has a target of about 8-10p in the medium tern and is a good buy at current levels

As usual, pls do ur own research.

Up to 10p now.... all those pepes that baled out........

this is another stock that is seemingly defying both gravity and logic - and yes i do hold

Probably nothing to do with PXS but an interesting story looks like emerging here:-

http://www.telegraph.co.uk/finance/comment/citydiary/6209179/Looking-less-smoothie.html

PXS are of course working with Coca Cola.

driven purely by greed, for logic surely no longer applies here, i have just doubled up at 11.5 - no doubt i shall be suitably punished (yippee!)

Hmm, well I added some this morning hoping for a healthy profit (pun intended!)

difficult one isn't it, though a very valid adage is that one shouldn't try to beat against the impetus ...... here, the impetus has been unbelievable and sustained for quite a while, and more importantly, with very heavy volume ...... rationalisation then says that there must surely be something afoot (apart from a shoe), but we all know how misplaced that can be

That's true! However, if this was a much larger company I feel that there would be a lot more trust placed in it as their product and pipeline does merit a little excitement!

Also, I'm not entirely sure that the now long awaited news is already fully in the price. Time will tell. (Obviously!)

Think youv'e been a bit premature cynic

me too .... serves me right, but shall stay put i guess as overall still showing a respectable profit

been out all day, nice sight on my return. Well done cynic hope you brought some pele as well! Up again today 2 target. People hopeful of news this week on pxs.

like an ass, bought some PELE at 80 which is where they have been all day, and certainly jumped in for extra PXS far too early ..... nevertheless hasn't been a bad day all round

Cynic, Dont how much you like to make on a share each time, but imo you should make a quick 25% on pele in a short space of time. Double in 12 months aimvho.

i don't know the answer to that one myself ...... rather depends on how the mood takes me and/or the markets are performing in general, but thanks for heads-up

Going up again today - just stay put!

also bought a slab more PCI late yesterday, and that has already done me proud too

Drinks all round then Cynic?

... tomato-based of course...

even for marni!

looks like another cycle of strong rises coming around.....