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Headquartered in Hong Kong and listed on the London Stock Exchange (LSE:PCM), Pacific Media Plc is an Asia-based t-commerce company with principal operations in Mainland China, one of the world's largest and fastest growing consumer markets. The Company also has a presence in other non-core markets in Asia. T-commerce is the provision of business-to-business (B2B) services to facilitate direct-to-consumer retail platforms, and the use of television as a transaction platform to sell goods directly to consumers. Pacific Media's full-fledged t-commerce business model is supported by multiple marketing and distribution channels including wholesale, retail, direct marketing, and the internet.

During the course of the year, the Group focused on the TV direct response and TV home shopping activities. In addition, the Group discarded use of the acquired "TV Media" brand and launched the new "ResponzeTV" brand. The international division shifted sales toward Europe and the USA and out of S.E. Asia. The migration to our own in-house call centre in Shanghai was completed in April 2005 and allowed the Group to generate higher sales conversions from incoming call enquiries. The call centre provides a capacity for up to 70 operatives, sufficient to meet the mid-term growth in the ResponzeTV business.

New 31/07/2006
The catalogue and call centre has been axed.

The Board has therefore decided that the focus of the Company's TV home shopping business will move away from activities involving high media costs and high overheads, and in particular away from producing and airing its own TV home shopping and DRTV programmes. Instead, it will focus on what the Board considers to be lower-risk activities within the TV home shopping and DRTV sector in Greater China.

Accordingly, the Board has decided to focus much of the Group's attention and resources on seeking to grow its international sourcing business. This is a business which sources products, principally from China, for TV and DRTV home shopping operators in Europe, the USA and North Asia. This business takes advantage of the Company's proximity to the Pearl River Delta and the many product manufacturers located in the Southern China region, plus the Group's experience in sourcing home shopping products.

As part of the review, the Board has also identified the opportunity for the
Company to expand its operations by selling its products into the retail sector in China and Taiwan.

Web Site
http://www.pmplc.com
Responze TV Web Site
http://www.responzetv.com/home/index.aspx

Raymond Chang Chief Executive Officer Pacific Media PLC
http://mba.yale.edu/alumni/profiles/changr.shtml
OUT OF THE BOX Aug 2005
http://www.sinomedia.net/eurobiz/v200508/box0508.html

NEW THREAD
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Just out moving to aim and a change of name.

The initial results of this review were the proposed move of the Company's
listing to AIM and a proposed capital reorganisation, each announced on 30 June
2006, which were approved by shareholders at the Annual General Meeting of the
Company held on 31 July 2006.

At an operational level, the Board implemented reductions in overheads through
cuts in aggregate levels of directors' remuneration, reduced premises costs and
lower staff costs. At a trading level, the Board also decided that the focus of
the Company's TV home shopping business would move away from activities
involving high media costs and high overheads, to focus on lower-risk activities
within the TV home shopping and DRTV sector in Greater China.

As a result of the Board's review, the Company commenced a restructuring of its
business in China to focus on sourcing wholesale products for sale to competing
DRTV and TV Home Shopping operators in Europe, the USA and North Asia and to
seek expansion of its operations by selling its products into the retail sector
in China and Taiwan.

4. CURRENT TRADING AND PROSPECTS

The Company is starting to see the anticipated improvement in its financial
performance as a result of its strategic and operational review undertaken in
2006. While this has led to a reduction in turnover, the Board believes that the
measures undertaken as part of the review, being a combination of a reduced cost
base, tight cost controls and a focus on operations which the Board has
identified as offering the prospects of early returns at lower levels of risk,
will put the Company on a more stable financial footing in the short-term. The
full impact of the cost savings arising from the measures the Company has taken,
and is continuing to take, will not be fully seen until the 2007 financial year.

In the second half of 2006, consistent with the decision made to scale back
considerably the Company's non-core activities in China, the Company has further
liquidated substantial amounts of its inventories of discontinued product lines,
and this process is continuing. This has improved the working capital cycle of
the Company.

Looking forward, the Directors believe the Company can look at higher rates of
growth in the future as the financial effects of the stabilisation process and
the Debt Conversion start to come through. The Company may consider expansion by
acquisition in its core geographical and business areas where appropriate
opportunities are identified.

http://moneyam.uk-wire.com/cgi-bin/articles/20061204170638W2356.html

did i see 600% dilution of shareprice?

Anyone know what the new EPIC code is???

alan...JUNK
sorry folks just reading around and passing through :-)

Already got loads of those.
How do I differentiate?
Alan ;-)

Alan, I think most of us have got a private collection. LOL

found it.............RETV for anyone interested.

PCM is going over to the AIM in the new year.

with all the other rubbish/////////////

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