ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Looking good for another round south..

Still below the target but little baby picking up nicely.

That dispatches programme on Channel 4 Low Pay Britain wasn't good for ASOS

.. Or for the "Con' Party/Government.

...all legal and fully compliant....no issue to rise.
Shake it off ...:)

surprise close above the range, could be ECB tomorrow play could be this :

The Russian conceptual fashion designer and photographer Gosha Rubchinskiy has teamed up with British online fashion and beauty store ASOS for a photoshoot of the online shop’s spring/summer 2015 menswear lookbook. The designer, known for his streetwear influences, was involved in the casting, location, styling and creative direction, resulting in a photoshoot that bore his distinctly urban look.

Rubchinskiy’s new show for his 2015 collection is taking place today in Paris.

or still can be a fake..don't matter..... not complaining here anyway , just 3% more to holding break even ...:))

LOL, LOL, LOL, Breakeven he says!!!! hahahahahahahahaha!!

nice fake today as I thought, come on lower now..

Nick bring the news after close that he unloaded 744k..wonder if it hit the open below last gap, could be alright..

StockMarketWire.com
Exane BNP Paribas has upgraded its recommendation in respect of online retailer ASOS (LON:ASC) to 'outperform' from 'neutral', stating that it believes the business is "better positioned than ever before".

The broker added: "As underpinned by our new framework, our valuation methodology moves to incorporate a 9% terminal margin.

"Alongside revenue and earnings upgrades, which build to c.15% upgrades in FY20, our target price moves to £40 (from £26).

"It'll be a volatile journey, but ASOS are back on track."

Less optimistically, Liberum Capital repeated its 'sell' call and 1,400 pence target price in a note to clients, yesterday.

agree, harrycat, all good news ,holding is recovering, but at the same time more difficult to get a nice leveraged bite of it, still reconnaissance mode for me here (piss taking mode though).

also a bit of going on in the background may contribute too (if anyone else interested..i strongly doubt it .. )
The corporate team at the Leeds office of Irwin Mitchell has advised Trillenium UK Ltd on a joint venture with ASOS Ventures Limited, the venture capital arm of ASOS plc.

ASOS
ASOS


The deal sees ASOS Ventures take a minority shareholding in Trillenium. Together, the two companies are to looking to explore the options for developing a unique 3D interactive shopping platform.

ASOS Ventures CEO, Nick Robertson, said: “ASOS has a long and successful track record of revolutionising the retail market. We are delighted to announce the new venture with Trillenium and look forward to discovering the future world of online fashion destinations for 20 somethings.”

Trillenium founder and entrepreneur Hrvoje Prpic, added: “We have started on an incredible adventure and ASOS wanted to come with us because they too are pioneers and one of the planet’s greatest revolutionaries. We’ve now built ASOS prototypes in Oculus Rift, Google Cardboard and Unity and ASOS love that so now we’re working together. We are looking to change the online fashion shopping experience beyond recognition.”

ASOS Ventures are actively searching for entrepreneurs and SMEs with innovative solutions to common barriers in the fashion industry.

Jim Slater -


Asos, the online clothing retailer, is a classic and chilling example of what unexpected operating problems can do to the shares of a company on a very high p/e ratio.

When the company was the darling of the market, the shares reached £70 on an astronomic p/e ratio. Today, after a setback in trading and the chief executive’s sale of a large stake on Wednesday, they are at £25.50, at which price they are still on a very off‑putting forward p/e ratio of more than 56.

Even if Asos doubled its earnings per share the shares would still be on an unappealing multiple of 28.

In contrast, the shares in my IHT portfolio are much safer, with relatively low prospective p/e ratios and the strong probability of being given a higher rating by the market.




http://www.telegraph.co.uk/finance/personalfinance/investing/shares-and-stock-tips/11376838/Jim-Slater-two-more-IHT-free-Aim-shares-to-add-to-your-portfolio.html

We hear from analysts at Berenberg Bank on how the ASOS website is a key component of their Buy rating on the stock.

ASOS plc (LON:ASC) shares are a Buy with analysts at investment bank Berenberg who see the potential for significant growth.

Equity analysts see, “significant international growth potential which will be driven by improving international delivery and returns options, and the rollout of additional country websites.”

ASOS shares are rated at a Buy with a price target of 3,500 GBP.

The Website to Drive Growth

Analyst Michelle Wilson tells clients that the ASOS website will be key to higher valuations in the stock.

Wilson believes ASOS’s focus on a niche target market is a key competitive advantage.

Indeed, ASC’s stated strategy is “to be the world’s number one fashion destination for 20-somethings”.

Commenting, Wilson says:

“Firstly, all elements of ASOS’s own brand proposition are aimed specifically at this market, and are available exclusively through the ASOS site.

“Secondly, the use of the word “destination” as opposed to “retailer” is important, with share of mind a key strategic focus.

“The website is continually updated, with style news and editorials featuring prominently on the main page.”

This includes a “This just happened…” scrolling newsfeed featuring style news, exclusive interviews, celebrity news, beauty columns and other such features.

“This provides “newness” to encourage current customers to constantly revisit the website, while the constant engagement and interaction drives loyalty,” says Wilson.

Berenberg believe that being a “destination” for its target market drives new customers to the site and also makes it a very attractive, and in some cases essential, proposition for third-party brands looking to access the 20-something customer.

“Importantly, this maximises ASOS’s share of its target market wallet. This strategy, we believe, is a key factor behind ASOS’s low cost of customer acquisition,” says Wilson.

3175 my stock is breaking even..wooaa :))
it took some 16 months from initial 49, half unloaded at 65, 69 , remaining got stockpiling on the way down starting from 25s , 19s and even that high 17s. I knew my baby will come back.. never doubted it....it back to me twice before.. :))

N+1 Singer Sell 3,163.50 2,000.00 2,650.00 Retains

Investec Sell 3,163.50 2,150.00 2,150.00 Reiterates

3 Mar JP Morgan... 3,100.00 Overweight

There is massive overhead supply to digest from 33 over and over until is done so love to got it south now.