ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

nice fake today as I thought, come on lower now..

Nick bring the news after close that he unloaded 744k..wonder if it hit the open below last gap, could be alright..

StockMarketWire.com
Exane BNP Paribas has upgraded its recommendation in respect of online retailer ASOS (LON:ASC) to 'outperform' from 'neutral', stating that it believes the business is "better positioned than ever before".

The broker added: "As underpinned by our new framework, our valuation methodology moves to incorporate a 9% terminal margin.

"Alongside revenue and earnings upgrades, which build to c.15% upgrades in FY20, our target price moves to £40 (from £26).

"It'll be a volatile journey, but ASOS are back on track."

Less optimistically, Liberum Capital repeated its 'sell' call and 1,400 pence target price in a note to clients, yesterday.

agree, harrycat, all good news ,holding is recovering, but at the same time more difficult to get a nice leveraged bite of it, still reconnaissance mode for me here (piss taking mode though).

also a bit of going on in the background may contribute too (if anyone else interested..i strongly doubt it .. )
The corporate team at the Leeds office of Irwin Mitchell has advised Trillenium UK Ltd on a joint venture with ASOS Ventures Limited, the venture capital arm of ASOS plc.

ASOS
ASOS


The deal sees ASOS Ventures take a minority shareholding in Trillenium. Together, the two companies are to looking to explore the options for developing a unique 3D interactive shopping platform.

ASOS Ventures CEO, Nick Robertson, said: “ASOS has a long and successful track record of revolutionising the retail market. We are delighted to announce the new venture with Trillenium and look forward to discovering the future world of online fashion destinations for 20 somethings.”

Trillenium founder and entrepreneur Hrvoje Prpic, added: “We have started on an incredible adventure and ASOS wanted to come with us because they too are pioneers and one of the planet’s greatest revolutionaries. We’ve now built ASOS prototypes in Oculus Rift, Google Cardboard and Unity and ASOS love that so now we’re working together. We are looking to change the online fashion shopping experience beyond recognition.”

ASOS Ventures are actively searching for entrepreneurs and SMEs with innovative solutions to common barriers in the fashion industry.

Jim Slater -


Asos, the online clothing retailer, is a classic and chilling example of what unexpected operating problems can do to the shares of a company on a very high p/e ratio.

When the company was the darling of the market, the shares reached £70 on an astronomic p/e ratio. Today, after a setback in trading and the chief executive’s sale of a large stake on Wednesday, they are at £25.50, at which price they are still on a very off‑putting forward p/e ratio of more than 56.

Even if Asos doubled its earnings per share the shares would still be on an unappealing multiple of 28.

In contrast, the shares in my IHT portfolio are much safer, with relatively low prospective p/e ratios and the strong probability of being given a higher rating by the market.




http://www.telegraph.co.uk/finance/personalfinance/investing/shares-and-stock-tips/11376838/Jim-Slater-two-more-IHT-free-Aim-shares-to-add-to-your-portfolio.html

We hear from analysts at Berenberg Bank on how the ASOS website is a key component of their Buy rating on the stock.

ASOS plc (LON:ASC) shares are a Buy with analysts at investment bank Berenberg who see the potential for significant growth.

Equity analysts see, “significant international growth potential which will be driven by improving international delivery and returns options, and the rollout of additional country websites.”

ASOS shares are rated at a Buy with a price target of 3,500 GBP.

The Website to Drive Growth

Analyst Michelle Wilson tells clients that the ASOS website will be key to higher valuations in the stock.

Wilson believes ASOS’s focus on a niche target market is a key competitive advantage.

Indeed, ASC’s stated strategy is “to be the world’s number one fashion destination for 20-somethings”.

Commenting, Wilson says:

“Firstly, all elements of ASOS’s own brand proposition are aimed specifically at this market, and are available exclusively through the ASOS site.

“Secondly, the use of the word “destination” as opposed to “retailer” is important, with share of mind a key strategic focus.

“The website is continually updated, with style news and editorials featuring prominently on the main page.”

This includes a “This just happened…” scrolling newsfeed featuring style news, exclusive interviews, celebrity news, beauty columns and other such features.

“This provides “newness” to encourage current customers to constantly revisit the website, while the constant engagement and interaction drives loyalty,” says Wilson.

Berenberg believe that being a “destination” for its target market drives new customers to the site and also makes it a very attractive, and in some cases essential, proposition for third-party brands looking to access the 20-something customer.

“Importantly, this maximises ASOS’s share of its target market wallet. This strategy, we believe, is a key factor behind ASOS’s low cost of customer acquisition,” says Wilson.

3175 my stock is breaking even..wooaa :))
it took some 16 months from initial 49, half unloaded at 65, 69 , remaining got stockpiling on the way down starting from 25s , 19s and even that high 17s. I knew my baby will come back.. never doubted it....it back to me twice before.. :))

N+1 Singer Sell 3,163.50 2,000.00 2,650.00 Retains

Investec Sell 3,163.50 2,150.00 2,150.00 Reiterates

3 Mar JP Morgan... 3,100.00 Overweight

There is massive overhead supply to digest from 33 over and over until is done so love to got it south now.

StockMarketWire.com
Online fashion group ASOS saw retail sales for the three months to 28 February grow by 19% (+22% on a constant currency basis) with strong growth continuing in the UK at +30%.

The group has also seen encouraging momentum in its international markets during the quarter at +12% (+16% on a constant currency basis) following the successful roll out of its zonal pricing capability and our planned price investments.

Retail sales for the six months to the end of February rose by 14% (UK retail sales up 27%, International retail sales up 5%).

Chief executive Nick Robertson said: "Our investments in our warehouse and IT platforms are on track. We expect profit before tax for the full year to be in line with market expectations."

We expect profit before tax for the full year to be in line with market expectations.

on the basis of the above - ie no increase - does this therefore become a sell?

it's certainly a stock that divides opinion

In line ,but growth here and abroad .

Is that imbecile cynic with that imbecile nick-name is showing up here again??!.... must be total waste for sure...mega lol!
Anyway my business bring up great numbers and whats more even greater stock move. Fenomenal! Bit of shame it didnt let me get in spread where i want it , well i'll get in later , but my stock stockpiling down idea was briliant as the whole chunk now is some 20% ish up and soon out of clean gain allowance...yummy yummy..:-)

BBs are full of the likes of tomasz

ignoring the fact that he writes incomprehensible pidgin most of the time - nothing but an affectation - he cannot bear that others might have a different viewpoint from his own, though it's usually hard to determine what that actually

his kneejerk reaction, and he knows no other, is to be abusive

Well , always expect a slap in your face for being disrespectful ignorant, whats the problem here.. now it would be different if you good in a stock market field but you not, and this is fine since you dont have to be but then hold your bad mouth because you will get slap right in the spot.
Now since you crossed the line TOO many times you are getting slap just right when you show up, before you even open your mouth , got it ?

Anyway , 4000! awesome!
got to pay tax for that :))

RBC note today:
"ASOS has reported its Q2 IMS (December – February) slightly ahead of expectations overall with total retail sales up 19% vs consensus at +15.7% (RBC at +16%). In constant currency, Q2 retail sales increased by 22%. ASOS’s full Q2 shows a continuation of the trends reported in the Christmas trading period, with strong growth in the UK partially offset by a more subdued international segment (although ahead of expectations) given tough comparatives and FX headwinds. International sales increased 12% (+16% ccy) vs consensus at +6.7% with an acceleration in growth across each market vs 1Q. Europe in particular was stronger than consensus expectations led by France and Germany, while in Rest of World, weakness in Russia continues to be offset by growth in Australia. The UK remains the single largest market for ASOS and sales growth in this region remained robust with growth of +30% vs consensus at +28.5%. Retail gross margin declined by 320bps during 2Q (consensus at -300bps) given an acceleration in price cuts as previously announced. In our view, FY15 will be a year of two halves as zonal pricing and prices cuts begin to have volume benefits in 2H and as comparisons ease. Reassuringly, average order frequency increased by 6% during the period and average order value increased by 8%. Management expect full year profits to be in line with expectations and we do not anticipate any major change to FY consensus expectations on the back of this release.
We have a Sector Perform rating on ASOS as in our view FY15 will be a year of significant investment for ASOS both in terms of price cuts and distribution capabilities. Whilst we are optimistic about ASOS’s longer-term growth prospects, we believe that consensus underestimates the cost of these investments and so we are reluctant to consider becoming more positive on the stock until we gain better visibility regarding ASOS’s future margin potential."

33, 34, 35 , 36 , 37, 38 , 39 , 40 , 41 ........ in 6 hours ! I just love it :))
worth waiting 16 months..