ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Jim Slater -


Asos, the online clothing retailer, is a classic and chilling example of what unexpected operating problems can do to the shares of a company on a very high p/e ratio.

When the company was the darling of the market, the shares reached £70 on an astronomic p/e ratio. Today, after a setback in trading and the chief executive’s sale of a large stake on Wednesday, they are at £25.50, at which price they are still on a very off‑putting forward p/e ratio of more than 56.

Even if Asos doubled its earnings per share the shares would still be on an unappealing multiple of 28.

In contrast, the shares in my IHT portfolio are much safer, with relatively low prospective p/e ratios and the strong probability of being given a higher rating by the market.




http://www.telegraph.co.uk/finance/personalfinance/investing/shares-and-stock-tips/11376838/Jim-Slater-two-more-IHT-free-Aim-shares-to-add-to-your-portfolio.html

We hear from analysts at Berenberg Bank on how the ASOS website is a key component of their Buy rating on the stock.

ASOS plc (LON:ASC) shares are a Buy with analysts at investment bank Berenberg who see the potential for significant growth.

Equity analysts see, “significant international growth potential which will be driven by improving international delivery and returns options, and the rollout of additional country websites.”

ASOS shares are rated at a Buy with a price target of 3,500 GBP.

The Website to Drive Growth

Analyst Michelle Wilson tells clients that the ASOS website will be key to higher valuations in the stock.

Wilson believes ASOS’s focus on a niche target market is a key competitive advantage.

Indeed, ASC’s stated strategy is “to be the world’s number one fashion destination for 20-somethings”.

Commenting, Wilson says:

“Firstly, all elements of ASOS’s own brand proposition are aimed specifically at this market, and are available exclusively through the ASOS site.

“Secondly, the use of the word “destination” as opposed to “retailer” is important, with share of mind a key strategic focus.

“The website is continually updated, with style news and editorials featuring prominently on the main page.”

This includes a “This just happened…” scrolling newsfeed featuring style news, exclusive interviews, celebrity news, beauty columns and other such features.

“This provides “newness” to encourage current customers to constantly revisit the website, while the constant engagement and interaction drives loyalty,” says Wilson.

Berenberg believe that being a “destination” for its target market drives new customers to the site and also makes it a very attractive, and in some cases essential, proposition for third-party brands looking to access the 20-something customer.

“Importantly, this maximises ASOS’s share of its target market wallet. This strategy, we believe, is a key factor behind ASOS’s low cost of customer acquisition,” says Wilson.

3175 my stock is breaking even..wooaa :))
it took some 16 months from initial 49, half unloaded at 65, 69 , remaining got stockpiling on the way down starting from 25s , 19s and even that high 17s. I knew my baby will come back.. never doubted it....it back to me twice before.. :))

N+1 Singer Sell 3,163.50 2,000.00 2,650.00 Retains

Investec Sell 3,163.50 2,150.00 2,150.00 Reiterates

3 Mar JP Morgan... 3,100.00 Overweight

There is massive overhead supply to digest from 33 over and over until is done so love to got it south now.

StockMarketWire.com
Online fashion group ASOS saw retail sales for the three months to 28 February grow by 19% (+22% on a constant currency basis) with strong growth continuing in the UK at +30%.

The group has also seen encouraging momentum in its international markets during the quarter at +12% (+16% on a constant currency basis) following the successful roll out of its zonal pricing capability and our planned price investments.

Retail sales for the six months to the end of February rose by 14% (UK retail sales up 27%, International retail sales up 5%).

Chief executive Nick Robertson said: "Our investments in our warehouse and IT platforms are on track. We expect profit before tax for the full year to be in line with market expectations."

We expect profit before tax for the full year to be in line with market expectations.

on the basis of the above - ie no increase - does this therefore become a sell?

it's certainly a stock that divides opinion

In line ,but growth here and abroad .

Is that imbecile cynic with that imbecile nick-name is showing up here again??!.... must be total waste for sure...mega lol!
Anyway my business bring up great numbers and whats more even greater stock move. Fenomenal! Bit of shame it didnt let me get in spread where i want it , well i'll get in later , but my stock stockpiling down idea was briliant as the whole chunk now is some 20% ish up and soon out of clean gain allowance...yummy yummy..:-)

BBs are full of the likes of tomasz

ignoring the fact that he writes incomprehensible pidgin most of the time - nothing but an affectation - he cannot bear that others might have a different viewpoint from his own, though it's usually hard to determine what that actually

his kneejerk reaction, and he knows no other, is to be abusive

Well , always expect a slap in your face for being disrespectful ignorant, whats the problem here.. now it would be different if you good in a stock market field but you not, and this is fine since you dont have to be but then hold your bad mouth because you will get slap right in the spot.
Now since you crossed the line TOO many times you are getting slap just right when you show up, before you even open your mouth , got it ?

Anyway , 4000! awesome!
got to pay tax for that :))

RBC note today:
"ASOS has reported its Q2 IMS (December – February) slightly ahead of expectations overall with total retail sales up 19% vs consensus at +15.7% (RBC at +16%). In constant currency, Q2 retail sales increased by 22%. ASOS’s full Q2 shows a continuation of the trends reported in the Christmas trading period, with strong growth in the UK partially offset by a more subdued international segment (although ahead of expectations) given tough comparatives and FX headwinds. International sales increased 12% (+16% ccy) vs consensus at +6.7% with an acceleration in growth across each market vs 1Q. Europe in particular was stronger than consensus expectations led by France and Germany, while in Rest of World, weakness in Russia continues to be offset by growth in Australia. The UK remains the single largest market for ASOS and sales growth in this region remained robust with growth of +30% vs consensus at +28.5%. Retail gross margin declined by 320bps during 2Q (consensus at -300bps) given an acceleration in price cuts as previously announced. In our view, FY15 will be a year of two halves as zonal pricing and prices cuts begin to have volume benefits in 2H and as comparisons ease. Reassuringly, average order frequency increased by 6% during the period and average order value increased by 8%. Management expect full year profits to be in line with expectations and we do not anticipate any major change to FY consensus expectations on the back of this release.
We have a Sector Perform rating on ASOS as in our view FY15 will be a year of significant investment for ASOS both in terms of price cuts and distribution capabilities. Whilst we are optimistic about ASOS’s longer-term growth prospects, we believe that consensus underestimates the cost of these investments and so we are reluctant to consider becoming more positive on the stock until we gain better visibility regarding ASOS’s future margin potential."

33, 34, 35 , 36 , 37, 38 , 39 , 40 , 41 ........ in 6 hours ! I just love it :))
worth waiting 16 months..

harry - have RBS put any price targets or similar on ASC?

strange isn't it ......
why do we not now here from the same source, "41,40,39,38 in an hour and a half"?

It's still up 15 percent had a good run whatever today .

and still ticking gently south to barely 37
but yes it's still a very good rise and delighted that i shorted at 39 ...... but not the point; it's just good to give tomasz a poke with a sharp stick :-)