ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

up some 230 pts since yesterday's assessments (minor detail i assume)...lol

Strange how this just keeps going up ........
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ASOS pre-tax profits fall

StockMarketWire.com

Online fashion group ASOS posts pre-tax profits of £18.0m for the six months to the end of February - down from £20.1m last time - despite a record Christmas season.

Retail sales rose 14% to £536.4m with UK retail sales up 27% and International retail sales up 5%. And ASOS says it had 9.3 million active customers at 28 February, up 13% on prior year. But retail gross margin was down 270bps at 46.8%.

Chief executive Nick Robertson said: "Trading for the six months ended 28 February 2015 included a record Christmas season, with total sales increasing by +14%. UK growth remained strong with sales up +27% and International sales up +5% (+10% on a constant currency basis). Our customer engagement remains high, with growth in visits, average order frequency, average basket size and conversion all improving. Our active customers grew by 13%, exceeding the 9m mark for the first time.

"The successful launch of our zonal pricing capability and planned investment in our international prices resulted in a gross margin decrease of 230bps during the period, which together with increased investment in building our global distribution capacity, has reduced half year profit before tax by 10% to £18.0m.

"With our continued investment in our international price competitiveness gaining traction, momentum in the business is building. This gives us confidenc

thoroughly agree ..... i would have thought the stock would tank on those results
anyway, my short remains in the money - just!

Can't see how ,it's been going up for 3 months !!

because i went short at 3906

Back above 4000, looking really good here.

Don't tell cynic ,he's short ...

indeed i am ..... stupidly didn't take a good profit when it was on offer a couple of weeks back, but damage is very small (so is holding) and i'll stay with it

I'd be careful here this could run away with you , although why it just keeps going up i don't know .

Edit ....and a PE of 84 !!!!!

quite so, and that's why i'm happy to leave to run

Kicking self again....... bought some at £19 and sold at £24 wish I'd kept them now. Stupid boy.,.

I have watched this stock when it was brought to my attention firstly at a London Seminar. Price was around £4.00

Was suggested then that is was a decent short by a guest speaker.

Not traded this either way. Before or since

However enjoyed the Love/Hate relationship that appears to go hand in hand with it.

4170 - this is making me 1000 pts up on shares or about 31 % ... 17 mths of waiting in the deep red , at one point more than (-)60%..bloody hell to that..:-)..but buying more at lows was the play of the day.super happy now even without spread running to it.

cynics shorting it all the way back to £70 !!

i'll short it for as long as i feel like it, and perhaps even add to that position .... a real marmite stock

jimmy b , not so far away one of the cynics expert-antics was shorting some 18's level , as aparently no mention of closing it since you can assume hes still running it, so think hes doubling it at 39's ...lol !

Glad you got your money back and made a profit tomasz but can't understand why it keeps going up ,the other day i read it was on something like 92 times earnings !!

this thing can trade up to PE 162 and there is a massive gap up to 4482 that traders want to close to check if there are sellers willing to sell much stuff there. as soon as it started trading above 38.2% fib retracement ( 3804 ), it become not weak anymore so I can assume traders are encouraged by that and willing to close that gap. now, do they will be able to close it is totally different story... surely the big seller is no earlier than there. will he show up earlier ? I don't know yet.

severe danger of my little short turning blue again

hey jimmy, what was that you were saying about sp chugging back up to £70? :-))

I said you were shorting it all the way to £70 :) , i can't see for the life of me why it kept going up ,however it seemed to have momentum .